Accountable Digital| LLC
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Accountable Digital| LLC
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SOCIAL MEDIA MARKETING
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Sep 30, 2021
7 Ways to Curate Your Digital Recruiting Presence
When searching for a new job one of the first pieces of advice prospective employees receive is to make sure their online social profiles are up to date and appropriate just in case the hiring team looks at them. Why should the expectation be any different for you, the prospective employer? With the current unemployment [Read Article] The post 7 Ways to Curate Your Digital Recruiting Presence appeared first on Accountable Digital | Digital Marketing.
Read moreJun 21, 2021
3 Easy Things You Can Do to Improve Your Mobile Strategy
As we reach mid-2021, nearly 40% of our clients' over 58 million website sessions has come from mobile devices. During the peak of the pandemic, mobile usage dropped as people stayed home and spent more time on their desktops, but it’s clear that trend is over. As we head back out into the world [Read Article] The post 3 Easy Things You Can Do to Improve Your Mobile Strategy appeared first on Accountable Digital | Digital Marketing.
Read moreMay 25, 2021
Do You Have a Marketing Dashboard or a Kitchen Sink?
Marketing metrics can be highly addictive - there are so many metrics to report on and there's a natural tendency to want to see them all. However, the reality is too much data tends to leave the viewer confused and can often lead you down the wrong path towards insights. In this article, we'll [Read Article] The post Do You Have a Marketing Dashboard or a Kitchen Sink? appeared first on Accountable Digital | Digital Marketing.
Read moreMar 24, 2021
How the Death of the 3rd Party Cookie Will Help Return us to More Effective Media Planning
As data-centric media delivery has evolved with the advent of the 3rd party cookie, digital media was expected to improve, but the end result has had the opposite result. CPM's (Cost per Thousand Impressions) has dropped not due to the fact that technology has made things more efficient, but due to the fact that [Read Article] The post How the Death of the 3rd Party Cookie Will Help Return us to More Effective Media Planning appeared first on Accountable Digital | Digital Marketing.
Read moreAug 3, 2020
Succeed with Virtual Conferences
Everyone is scrambling to do virtual trade shows, but how do you make them work? To understand what's happening and how to leverage virtual events we'll: Share our experience in an early-on virtual show Revisit why trade show marketing works Top mistakes of the virtual trade show What to look for when considering participating [Read Article] The post Succeed with Virtual Conferences appeared first on Accountable Digital | Digital Marketing.
Read moreMar 18, 2020
The 5 Metrics That Really Matter
Since its inception, digital has been perceived as being the most measurable media. But most of that measurement has been meaningless. It’s time digital marketers stopped talking about clicks and impressions and instead focused on what’s important to marketers — business results. This is pretty easy if you have an e-commerce site and can track [Read Article] The post The 5 Metrics That Really Matter appeared first on Accountable Digital | Digital Marketing.
Read moreMay 16, 2019
Peter Platt featured on “The Currency”
Peter Platt recently got a chance to share his philosophy and approach to Digital Marketing on the Currency Podcast https://www.mikegastin.com/tc-006-peter-platt-accountable-digital/ The post Peter Platt featured on “The Currency” appeared first on Accountable Digital | Digital Marketing.
Read moreMar 8, 2019
Can you compete against the digital banks?
The financial industry is heavily focused on the bank of the future and one of the big concerns is a perception that consumers want an all digital solution. However, a recent study has found that only 5% of consumers have shifted to a digital only institution and more than half of US internet users would [Read Article] The post Can you compete against the digital banks? appeared first on Accountable Digital | Digital Marketing.
Read moreFeb 6, 2019
Analytics blindness and false expectations
The other day I was thinking about how digital marketing programs often get caught-up chasing a metric that doesn't fully take into account the full picture and I was reminded of the parable of the Blind Men and the Elephant. In the story, three blind men come across an elephant and each forms a picture [Read Article] The post Analytics blindness and false expectations appeared first on Accountable Digital | Digital Marketing.
Read moreJul 17, 2018
Using Social Media Targeting to Find Needles in the Foster Family Haystack
Presented at the 2018 AMA Nonprofit conference in Washington DC Session Overview With nonprofit marketing’s tight budgets, audience targeting can be dismissed as prohibitively costly despite its importance in ensuring solid results and high ROI. Hillside Family of Agencies (HFA) used targeted social media to dramatically improve foster family recruitment, driving double-digit increases in the [Read Article] The post Using Social Media Targeting to Find Needles in the Foster Family Haystack appeared first on Accountable Digital | Digital Marketing.
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