The Mighty Pen| LLC

Afghanistan

Angola

Albania

United Arab Emirates

Argentina

Armenia

French Southern and Antarctic Lands

Australia

Austria

Azerbaijan

Burundi

Belgium

Benin

Burkina Faso

Bangladesh

Bulgaria

The Bahamas

Bosnia and Herzegovina

Belarus

Belize

Bolivia

Brazil

Brunei

Bhutan

Botswana

Central African Republic

Canada

Switzerland

Chile

China

Ivory Coast

Cameroon

Democratic Republic of the Congo

Republic of the Congo

Colombia

Costa Rica

Cuba

Northern Cyprus

Cyprus

Czech Republic

Germany

Djibouti

Denmark

Dominican Republic

Algeria

Ecuador

Egypt

Eritrea

Spain

Estonia

Ethiopia

Finland

Fiji

Falkland Islands

France

Gabon

Georgia

Ghana

Guinea

Gambia

Guinea Bissau

Equatorial Guinea

Greece

Greenland

Guatemala

Guyana

Honduras

Croatia

Haiti

Hungary

Indonesia

India

Ireland

Iran

Iraq

Iceland

Israel

Italy

Jamaica

Jordan

Japan

Kazakhstan

Kenya

Kyrgyzstan

Cambodia

Kosovo

Kuwait

Laos

Lebanon

Liberia

Libya

Sri Lanka

Lesotho

Lithuania

Luxembourg

Latvia

Morocco

Moldova

Madagascar

Adams & Knight is an integrated marketing agency dedicated to serving clients that help people live healthier| wealthier| happier lives. For more than 25 years| the agency has served a roster of regional| national and global clients in the healthcare| financial services and leisure industries with a full range of integrated marketing services.

We welcomed five new employees in 2022 across our public relations, video marketing, paid media, and program management capabilities. Read about how they’re bringing expertise and passion in their new roles! https://t.co/WdBcW6w0hN

Adams & Knight

New faces, award-winning work, and noteworthy moments—2022 was a standout year! Here’s a roundup of some of our favorite memories. We’re ready for all that 2023 will bring! ✨ #agencylife

Big shoutout to Creative Copywriter Amy Urso for organizing a winter glove drive for Footwear with Care! With help from Adams &amp; Knight employees and our friends over at @Charles__IT, we were able to donate over 50 new pairs of insulated gloves to the organization!

The Girl Scouts of Connecticut recently hosted their Annual Breakfast Badge Awards at the Hartford Marriott Downtown to honor “women who shine.” Wishing congratulations to all award recipients, and looking forward to continuing to support such an empowering organization!

Celebrating our agency mascots, Romeo and Puck! These good boys just turned 3 years old, and they couldn't wait to dig into their dog-friendly cakes from Dogology!🎂 #agencydog

Twitter

Adams & Knight on Twitter

<img class="storypic" src="https://www.adamsknight.com/images/news/ImgFile-NewHiresSq.jpg" alt="[image]" border="0">AVON, Conn., (January 12, 2023) &mdash; <a href="https://www.adamsknight.com/">Adams &amp; Knight</a>, one of the region&rsquo;s leading integrated marketing agencies, is excited to announce it continues to grow its team with the addition of five new hires, expanding the agency&rsquo;s capacity to meet the demands of specialized services including public relations, video production, paid media and program management.
Three-time Emmy Award winning journalist Michelle Bonner joins the agency as its new Director of Public Relations. Bonner, who worked as a broadcast journalist for ESPN, CNN and FOX, is a seasoned public relations professional previously serving as a consultant before being named Director of Marketing for one of the Hartford area&rsquo;s largest nonprofits. As a passionate storyteller, Bonner will develop, execute and manage innovative and multi-dimensional earned media strategies as well as oversee the creation of comprehensive public relations plans for the agency&rsquo;s clients and organizations.
Additionally, Malcom Little joins Adams &amp; Knight&rsquo;s paid media planning and buying team as a Media Account Manager skilled in strategizing, executing, monitoring, and reporting on the results of a multitude of integrated media campaigns. Little brings great experience from Outfront Media, where he was instrumental in the planning and execution of out-of-home and digital marketing campaigns.
Karishma Pinto was recently hired as a Senior Marketing Program Manager, bringing extensive knowledge and expertise in project management to Adams &amp; Knight&rsquo;s clients in the travel/lifestyle, healthcare, and education spaces. Prior to joining the agency, Pinto served as a marketing specialist for New Park Creative in Hartford as well as in various marketing and communications roles at Leadership Greater Hartford and the Hartford Yard Goats. She was also included in Hartford Business Journal&rsquo;s 40 Under 40 list in 2021.
Carson Bloomquist joins the video production team as a Creative Producer overseeing the agency&rsquo;s video projects, from concept to completion. Bloomquist earned his BA in Film Studies from Connecticut College and has experience writing, producing, and editing independent films and television productions through the production company he co-owns with his brother.
Tess Myers is the agency&rsquo;s new Program Manager bringing valuable client service experience from Liberty Mutual and a passion for digital marketing, with certifications in HubSpot and Google Analytics. In her new role, Myers supports and manages a variety of projects and campaigns for Adams &amp; Knight&rsquo;s travel/lifestyle clients.
&ldquo;We&rsquo;re thrilled to welcome such talented and passionate individuals to our growing team,&rdquo; said CEO Jill Adams. &ldquo;They each bring fresh perspectives and great expertise that will further strengthen our agency&rsquo;s capabilities and help our client&rsquo;s reach their marketing goals.&rdquo;
To learn more about career opportunities and employee benefits at Adams &amp; Knight, visit <a href="https://www.adamsknight.com/careers">adamsknight.com/careers</a>.
&nbsp;
About Adams &amp; Knight
Adams &amp; Knight is a branding and marketing consultancy based in Connecticut that specializes in results-driving advertising, digital marketing, PR, social media, content marketing and marketing technology services. For more than 30 years, the agency has been serving leading healthcare, financial services and travel/lifestyle brands that help others live financially, emotionally and physically healthier lives.
###

Adams & Knight News

Adams &amp; Knight Adds Five New Employees

<img class="storypic" src="https://www.adamsknight.com/images/news/AdClub2022-Square.jpg" alt="[image]" border="0">Adams &amp; Knight Wins Highest Honor of the Night for 2nd Year in a Row at&nbsp; 67th Advertising Club of Connecticut Awards Notches Most Awards in the State 
<div style="padding: 56.25% 0 0 0; position: relative;"><iframe frameborder="0" src="https://player.vimeo.com/video/771767721?h=623df02c97&amp;title=0&amp;byline=0&amp;portrait=0&amp;speed=0&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479/embed" style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;">&nbsp;</iframe></div>
 AVON, Conn., (November 15, 2022) &ndash; <a href="https://www.adamsknight.com/">Adams &amp; Knight</a>, one of the leading integrated marketing agencies in the region, was awarded Best of Show at the 67th &nbsp;Annual Advertising Club of Connecticut Awards Show. This is the second straight year the agency has taken home the highest honor of the night.
The award was presented to Adams &amp; Knight for its holiday video <a href="https://vimeo.com/653794476/f44b58e177" target="_blank">&ldquo;The Best Gift This Year&rdquo;</a> for Hartford HealthCare &ndash; which encouraged people to give the best gift of the year: peace of mind.
The agency also won two specialty awards for Innovation in Advertising for its new integrated marketing podcast <a href="https://www.adamsknight.com/podcast" target="_blank">&ldquo;What&rsquo;s the Big Idea?&rdquo;</a> and the Creative Inspiration award for its &ldquo;Employee Mugshot&rdquo; social media campaign.
In total, Adams &amp; Knight received 33 awards, the most of any agency in the state. &ldquo;It is a privilege and an honor to be recognized with awards that ranks us among the best of our peers,&rdquo; said Bill Knight, Principal and CMO of Adams &amp; Knight. &ldquo;Our team consistently works to keep raising the bar creatively, always taking a good idea and turning it into a great one. There are many people whose contributions, large and small, make a big difference in the execution and success of our clients&rsquo; campaigns and these awards demonstrate a commitment to always thinking outside the box.&rdquo;
The agency was recognized across a wide range of categories for work on behalf of its clients in the healthcare, insurance, education, and travel/hospitality industries, including&nbsp;Hartford HealthCare, Connecticut Office of Tourism, Travelers, Connecticut Children&rsquo;s, Hartford Public Schools, Connecticut Airport Authority, and UMass Memorial Health.
&ldquo;Our clients are an extension of our Adams &amp; Knight team,&rdquo; says Reem Nouh, Adams &amp; Knight Chief Strategy Officer. &ldquo;These awards are a direct reflection of the incredible work we did with each of them.&rdquo;
The annual Connecticut Ad Club Awards is headed up by the <a href="https://www.adclubct.org/about-us/" target="_blank">largest professional advertising organization in Connecticut</a> and recognizes the best of the best in&nbsp;advertising&nbsp;and marketing throughout the state.
<img src="https://www.adamsknight.com/images/cms/Adclub2022-InLine.jpg" />
About Adams &amp; Knight
Adams &amp; Knight is a branding and marketing consultancy based in Connecticut that specializes in results-driving advertising, digital marketing, PR, social media, content marketing and marketing technology services. For more than 30 years, the agency has been serving leading healthcare, financial services and travel/lifestyle brands that help others live financially, emotionally and physically healthier lives.
###

Adams &amp; Knight Wins Highest Honor of the Night for 2nd Year in a Row at  67th Advertising Club of Connecticut Awards

<img class="storypic" src="https://www.adamsknight.com/images/news/MichelleBlogSquareup.jpg" alt="[image]" border="0">Excerpt from ProOnTheGo.com. <a href="https://pronthego.com/pages/blog/how-to-spread-enthusiasm-with-pr-in-an-age-of-crises.html" target="_blank">Click here</a> for the complete article.
We asked our PR and growth experts to give entrepreneurs examples of positive PR campaigns amid scary world news. Check out their tips on how to spread enthusiasm with PR activities in times of a negative outlook on world events.
 Tell Me Something Good
Michelle Bonner, Director of Public Relations at Adams &amp; Knight
"Our PR department designed a couple of initiatives that addresses this question&hellip; In both cases below, the stations were looking to break up the &lsquo;negative&rsquo; news with something positive&hellip; so, &ldquo;Tell Me Something Good&rdquo; and the &ldquo;Connecticut Bucket List&rdquo; were born&hellip; This collaboration enhanced our PR relationships, becoming even more robust&hellip; Tell Me Something Good About Connecticut This ongoing earned media partnership with WRCH-FM (Lite 100.5) was created for the sole purpose of breaking up the negative news cycle -- The segment called &ldquo;Tell Me Something Good About Connecticut,&rdquo; which airs Tuesday mornings at 8:10 a.m. is a way to help tell more good news stories about the state of Connecticut on a regular basis. The Connecticut Office of Tourism/Adams &amp; Knight provides the radio station with weekly positive stories about Connecticut, including stories about interesting businesses, upcoming events, and new tourism attractions. The segment is also posted on the station&rsquo;s website each week. Tell me Something Good About Connecticut was started 5 years ago &hellip; and it&rsquo;s become such a staple of enthusiasm &hellip; something that people look forward to every week. It&rsquo;s rare that something like this would last as long as it has&hellip; but it really illustrates how much people need something good to hear. And when the news cycle is so negative, having something that consistently generates a positive moment in the state where you live, it becomes a part of something bigger. <a href="https://www.audacy.com/wrch/latest/local/tell-me-something-good-about-ct-october-4th" target="_blank">audacy.com/wrch/latest/local/tell-me-something-good-about-ct-october-4th</a> <a href="https://www.audacy.com/wrch/latest/local/tell-me-something-good-about-ct-september-13-2022" target="_blank">audacy.com/wrch/latest/local/tell-me-something-good-about-ct-september-13-2022</a> Connecticut Bucket List This Ongoing earned media partnership with FOX61 was also created as way to share more good news stories and drive in-state tourism by encouraging residents to share what&rsquo;s on their Connecticut Bucket List (#CTBucketList). The Connecticut Office of Tourism/Adams &amp; Knight provides content ideas, ideas for features, and access to thought leaders for interviews. We also promote the partnership via social, email and the website. FOX61 heavily promotes the program, tourism in the state, and the website on air and in their social feeds. The program includes seasonal launches (winter #CTBucket List, Fall #CTBucketList, Summer #CTBucketList, Spring #CTBucketList) and week-long promotion on FOX61&rsquo;s morning show during their sweeps weeks. This imitative was started in 2018 and, again the longevity of it really underscores how much people want and appreciate those good stories&hellip; especially where they live. <a href="https://www.fox61.com/ctbucketlist" target="_blank"> fox61.com/ctbucketlist</a> &ldquo;We are incredibly proud of these campaigns that have really become something to look forward to."

How To Spread Enthusiasm With PR In An Age Of Crises

<img class="storypic" src="https://www.adamsknight.com/images/news/" alt="[image]" border="0">Adams &amp; Knight Wins Best of Show at 66th Advertising Club of Connecticut Awards Leading integrated marketing agency takes home 43 awards across a range of industries and categories
<div style="padding: 56.25% 0 0 0; position: relative;"><iframe frameborder="0" src="https://player.vimeo.com/video/644826306?h=623df02c97&amp;title=0&amp;byline=0&amp;portrait=0&amp;speed=0&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479/embed" style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;"></iframe></div>
 AVON, Conn., (November 1, 2021) &mdash; <a href="https://www.adamsknight.com/">Adams &amp; Knight</a>, one of the region&rsquo;s leading integrated marketing agencies, won the top three honors and 40 additional awards, the most of any company, at the 66th annual Advertising Club of Connecticut Awards. Each year, the Advertising Club of Connecticut awards celebrate the state&rsquo;s very best creative marketing and advertising projects along with the agencies, companies and marketers behind the work.
Adams &amp; Knight took home the highest honor, the Best of Show, for its work for Collective Arts Brewing. It also won the Gold Pen for best copywriting for a Capital Ice Cream social media campaign and the Gold Brush for best art direction for a poster series on behalf of The Golden Daffodil.
Among the 43 awards, the agency took home eight Gold and six Silver and was recognized across a range of categories, including video, social media, digital, branding, and integrated marketing campaign. The agency&rsquo;s work for a variety of clients in the consumer products, financial services, healthcare, insurance and travel/hospitality industries was celebrated including the Connecticut Airport Authority, Connecticut Children&rsquo;s, Connecticut Office of Film, Hartford HealthCare, Saybrook Point Resort &amp; Marina and S/L/A/M Collaborative.
&ldquo;The pandemic forced us as an industry to seek out new ways to execute creative campaigns that generate meaningful results for our clients,&rdquo; said Principal and CMO Bill Knight. &ldquo;These awards are a testament to how Adams &amp; Knight continues to collaborate with our incredible clients to develop inspiring creative that helps them to achieve their marketing goals.&rdquo;
 About Adams &amp; Knight
Adams &amp; Knight is a branding and marketing consultancy based in Connecticut that specializes in results-driving advertising, digital marketing, PR, social media, content marketing and marketing technology services. For more than 30 years, the agency has been serving leading healthcare, financial services and travel/lifestyle brands that help others live financially, emotionally and physically healthier lives.

Adams &amp; Knight Wins Best of Show at 66th Advertising Club of Connecticut Awards

<img class="storypic" src="https://www.adamsknight.com/images/news/news-sogood.jpg" alt="[image]" border="0">&ldquo;So Good To See You, Connecticut&rdquo; digital campaign generates results, improves brand perceptions and drives business for hard-hit tourism&nbsp;industry
AVON, Conn., (Aug. 16, 2021) &ndash; Adams &amp; Knight, one of the leading digital marketing agencies in New England, was recently named a finalist in the U.S. Travel Association&rsquo;s 2021 Mercury Awards, honoring marketing excellence and creative accomplishment in state/territory destination marketing and promotion. The agency was recognized in the Digital Campaign category for &ldquo;<a href="https://www.adamsknight.com/consumer-casestudy/86">So Good To See You, Connecticut</a>,&rdquo; on behalf of its client the Connecticut Office of Tourism.
Among other award finalists are Discover Puerto Rico, Travel Michigan, Travel Texas and Visit California.
The U.S. Travel Association is the latest organization to recognize the research-based, results-generating &ldquo;So Good To See You, Connecticut&rdquo; campaign, which was honored earlier this year by the Content Marketing Institute, PR Club and Public Relations Society of America (PRSA). Adams &amp; Knight&rsquo;s previous campaigns with the Connecticut Office of Tourism have received similar recognition.
<h2>Digital Campaign Overview</h2>
Following weeks of pandemic-related stay-at-home orders that halted travel and temporarily shuttered hundreds of tourism businesses, the &ldquo;So Good To See You, Connecticut&rdquo; campaign was developed to promote safe travel experiences in Connecticut and drive revenue to state tourism businesses amid the state&rsquo;s &ldquo;reopening&rdquo; in summer/fall 2020.
Focused on messages about safety and proximity&mdash;two key traveler priorities&mdash;the digital components of the campaign featured three online videos about safety; nine video spots about travel experiences; hundreds of pieces of original content on CTvisit.com; paid social media on Facebook, Instagram, Pinterest and Snapchat; targeted email outreach; search marketing; and an online interactive quiz&mdash;all of which invited the audience to see Connecticut with a fresh perspective and appreciation for all it has to offer. The campaign utilized cutting-edge tactics to target only those people who research showed were most likely travel, boosting the $1.2&nbsp;million campaign&rsquo;s efficiency and effectiveness.
<h2>Digital Campaign Results</h2>
In just six months, the digital campaign featured over 1,500 Connecticut businesses; drove more than 11 million engagements on social media; inspired a 44% increase in time spent on featured website content; secured over 1,000 completed quizzes and email opt-ins; and exceeded the performance of all the other New England states&rsquo; tourism websites in overall traffic and engagement.
Most importantly, the latest post-campaign research revealed that those who saw the digital campaign rated the state 34% higher on the state&rsquo;s desired list of brand characteristics and attributes, showed a 90% increase in interest in visiting Connecticut in the next two years and a 122% increase in intent to visit in the next 12 months. According to GPS tracking, 10% of those who saw the digital videos or visited the website actually visited Connecticut tourism businesses within the campaign period.
To learn more about the campaign, <a href="https://www.adamsknight.com/consumer-casestudy/86">read the case study here</a>.
&ldquo;We are honored to be recognized by the U.S. Travel Association for a research-based campaign that utilized the latest digital tactics to drive terrific results, improve brand perceptions and, mostly importantly, drive revenues for Connecticut&rsquo;s tourism industry,&rdquo; said Jill Adams, CEO/Principal, Adams &amp; Knight.
The 2021 Mercury Awards will be presented on August 17 during U.S. Travel&rsquo;s destination marketing conference, ESTO (Educational Seminar for Tourism Organizations).
<h2>About Adams &amp; Knight</h2>
Adams &amp; Knight is a branding and marketing consultancy based in Connecticut that specializes in results-driving advertising, digital marketing, PR, social media, content marketing and marketing technology services. For more than 30 years, the agency has been serving leading healthcare, financial services and travel/lifestyle brands that help others live financially, emotionally and physically healthier lives.

Adams &amp; Knight Named Finalist for U.S. Travel Association's Mercury Awards

<img class="storypic" src="https://www.adamsknight.com/images/news/Unknown.png" alt="[image]" border="0">AVON, Conn., (June 15, 2021) &ndash; <a href="https://www.adamsknight.com/">Adams &amp; Knight</a>, one of the region&rsquo;s leading integrated marketing agencies, was recently honored with seven 2021 Telly Awards, including two coveted Gold awards, on behalf of five different healthcare, financial services and tourism/leisure clients.
The Telly Awards is the world&rsquo;s largest awards program for video and television content across all screens.&nbsp;Winners are chosen from more than 12,000 entries from 50 states and five continents by a council of over 200 leading experts in entertainment, publishing, advertising, and emerging technology.
Adams &amp; Knight was recognized across a variety of categories for both live action and animated videos that utilized different styles, lengths and techniques to help tell its clients&rsquo; stories and generate results.
&nbsp;The agency&rsquo;s award-winning videos (<a href="https://www.adamsknight.com/telly-awards-2021">CLICK TO WATCH</a>) include:&nbsp;
<ul>
<li>GOLD: Hartford HealthCare &ndash; Holiday Spot (Craft-Cinematography)</li>
<li>GOLD: Webster Bank &ndash; The Moment: Johnson Security (Financial Services/Banking)</li>
<li>SILVER: Webster Bank &ndash; Brand Guide Animation (Branding)</li>
<li>SILVER &amp; BRONZE: Connecticut Department of Economic and Community Development &ndash; CTforMe: Collab New Haven (Documentary, Government Relations)</li>
<li>SILVER: Connecticut Office of Tourism &ndash; So Good To See You, Connecticut (Social Media Series: Travel &amp; Tourism)</li>
<li>SILVER: Social Media Promos (Animation)</li>
</ul>
Adams &amp; Knight was recognized alongside some of the world&rsquo;s largest advertising agencies, leading organizations and iconic brands, including Shriner&rsquo;s Hospital, Capitol One, J.P Morgan, Bank of America, HBO, AMC, and Sesame Street.
&ldquo;We are honored to be recognized again by The Telly Awards for the work of our in-house team of content marketing specialists, videographers, animators and motion graphics designers, &rdquo; said Jill Adams, CEO/Principal, Adams &amp; Knight. &ldquo;The pandemic certainly presented some new challenges in producing video &mdash; but both our clients and our staff did a great job of turning these challenges into opportunities. I&rsquo;m particularly proud of the results that all of us working together were able to drive.&rdquo;
This is the fourth consecutive year Adams &amp; Knight has been recognized by The Telly Awards.
About Adams &amp; Knight
Adams &amp; Knight is a branding and marketing consultancy based in Connecticut that specializes in results-driving advertising, digital marketing, PR, social media, content marketing and marketing technology services. For more than 30 years, the agency has been serving leading healthcare, financial services and travel/lifestyle brands that help others live financially, emotionally and physically healthier lives.

Adams &amp; Knight Earns Seven International Telly Awards for Video/TV Content

<img class="storypic" src="https://www.adamsknight.com/images/news/ET" alt="[image]" border="0">AVON, Conn., (May 18, 2021) &mdash; Adams &amp; Knight, one of the region&rsquo;s leading&nbsp;<a href="https://www.adamsknight.com/capability/5/digital-marketing">digital marketing services</a> providers, has added a CTO to its senior leadership ranks. Eric Truntz, a proven technology leader with over 20 years&rsquo; experience working with Fortune 500 companies and technology consultancies, has joined the agency as its new Chief Technology Officer.
In this new role, Truntz will lead the agency&rsquo;s rapidly growing team of technology specialists. In addition to overseeing the agency&rsquo;s own increasingly sophisticated IT infrastructure, Truntz will direct the agency&rsquo;s <a href="https://www.adamsknight.com/capability/6/marketing-technology-and-automation">marketing technology and custom application development services</a>.
Prior to joining Adams &amp; Knight, Truntz served as a senior principle of NEOS, a management consulting firm providing data-driven technology strategies and services to half of the financial services companies on the Fortune 500 list. Across a span of over 15 years, Truntz also served in various technology leadership roles at The Hartford &mdash; driving transformative application design and development, enterprise digital commerce and customer analytics initiatives.
Truntz, a software engineer by trade, holds a B.S. in Computer Engineering from the University of Hartford and a Master&rsquo;s Certificate in Business Administration from the University of Connecticut. He lives with his family in North Granby, Conn.
&ldquo;What attracted me to Adams &amp; Knight was the opportunity to put my enterprise-level technology experience to work in an entrepreneurial environment within an established agency,&rdquo; said Truntz. &ldquo;Here the focus is on being both incredibly nimble as well as thoughtfully innovative. I look forward to working with this impressive team to help clients leverage technology to drive business revenues and deepen customer connections.&rdquo;
In addition to an array of custom application projects, Adams &amp; Knight has developed several&nbsp;<a href="https://www.adamsknight.com/capability/6/marketing-technology-and-automation">marketing technology</a> platforms, one of which was recently awarded several U.S. patents. Truntz will be working with the team to advance the strategic roadmap for these marketing technology initiatives as well.
&ldquo;As an agency, we&rsquo;ve moved far beyond just developing websites and digital marketing campaigns,&rdquo; said CEO Jill Adams. &ldquo;We&rsquo;re thrilled to welcome Eric on board to help us accelerate this momentum. His unique mix of skills will enable us to continue to marry creativity and technology to help clients more effectively market their organizations.
About Adams &amp; Knight
Adams &amp; Knight is a branding and marketing consultancy based in Connecticut that specializes in results-driving advertising, digital marketing, PR, social media, content marketing and marketing technology services. For more than 30 years, the agency has been serving leading healthcare, financial services and travel/lifestyle brands that help others live financially, emotionally and physically healthier lives.

Adams &amp; Knight Adds New CTO to Lead the Agency's Growing Digital Marketing Technology Services

<img class="storypic" src="https://www.adamsknight.com/images/news/Anvil.png" alt="[image]" border="0">AVON, Conn., (April 29, 2021) &ndash; <a href="https://www.adamsknight.com/">Adams &amp; Knight</a>, one of the leading integrated marketing agencies in New England, was recently named a finalist in the Public Relations Society of America&rsquo;s (PRSA) 2021 Silver Anvil Awards, honoring outstanding strategic public relations programs that meet the highest standards of performance in the profession. The agency was recognized for its results-generating marketing campaign, &ldquo;<a href="https://www.adamsknight.com/consumer-casestudy/86">So Good To See You, Connecticut</a>,&rdquo; together with its client the Connecticut Office of Tourism (COT).
Adams &amp; Knight is joined as a finalist by some of the globe&rsquo;s largest public relations firms and leading organizations, as well as iconic travel and lifestyle brands including Delta Airlines, Discover Puerto Rico, Hilton, American Express, Clorox and General Motors.
Campaign Overview
Following weeks of pandemic-related stay-at-home orders that halted travel and temporarily shuttered hundreds of tourism businesses, the &ldquo;So Good To See You, Connecticut&rdquo; campaign was developed to promote safe travel experiences in Connecticut and drive revenue to state tourism businesses amid the state&rsquo;s &ldquo;reopening&rdquo; in summer/fall 2020.
In less than two months, Adams &amp; Knight and COT planned and executed an over $1 million research-based, integrated marketing campaign. Focused on messages about safety and proximity&mdash;two key traveler priorities&mdash;the campaign featured six, 30-second TV spots; 3 digital videos; hundreds of pieces of original content; paid social media on Facebook, Instagram, Pinterest and Snapchat; an online interactive quiz; and a robust public relations campaign, all of which featured over 1,500 Connecticut tourism businesses and experiences and welcomed targeted Northeast consumers to see the state from a fresh perspective.
Campaign Results
The campaign garnered over 41.4 million TV/video views, 87 million social media impressions and over 500 earned media placements, as well as generated over 795,000 clicks to <a href="http://www.ctvisit.com/">www.CTvisit.com</a>&mdash;helping the site greatly exceed the performance of all other New England state tourism websites during the campaign period.
Most importantly, the latest post-campaign research revealed that those who saw the campaign showed a 90% increase in interest in visiting Connecticut in the next two years and a 122% increase in intent to visit in the next 12 months. According to GPS tracking, 10% of those who saw the digital videos or visited the website actually visited Connecticut tourism businesses within the campaign period.
&ldquo;We are honored to be recognized by the PRSA for a research-based, results-generating campaign that not only exceeded marketing goals, but also drove immediate visitation to Connecticut tourism businesses during a challenging time,&rdquo; said Jill Adams, CEO/Principal, Adams &amp; Knight. &ldquo;In today&rsquo;s fragmented media environment, we focus on bringing our clients integrated marketing programs that meet target audiences where they are with messages that resonate.&rdquo;
The 2021 Silver Anvil Awards ceremony will be held virtually on June 10 at 4 p.m. ET.
About Adams &amp; Knight
Adams &amp; Knight is a branding and marketing consultancy based in Connecticut that specializes in results-driving advertising, digital marketing, PR, social media, content marketing and marketing technology services. For more than 30 years, the agency has been serving leading healthcare, financial services and travel/lifestyle brands that help others live financially, emotionally and physically healthier lives.

Adams &amp; Knight Named Finalist for PRSA Silver Anvil Award in Travel and Tourism/Hospitality Marketing

<img class="storypic" src="https://www.adamsknight.com/images/news/Tommy.jpg" alt="[image]" border="0">AVON, Conn., (April 27, 2021) &mdash; Adams &amp; Knight, one of the region&rsquo;s leading integrated marketing agencies, has brought in a new Vice President to oversee its growing paid&nbsp;<a href="https://www.adamsknight.com/capability/7/media">media planning, buying and analytics</a> team. Tommy Shaw joins the agency in the newly created role of Vice President of Media and Analytics.
In this role, Shaw will focus on leveraging sophisticated media research and data analytics to strengthen and integrate all the agency&rsquo;s paid media services &mdash; from <a href="https://www.adamsknight.com/capability/1/advertising">traditional advertising</a>, out-of-home and all forms of endemic and programmatic&nbsp;<a href="https://www.adamsknight.com/capability/5/digital-marketing">digital marketing</a> to <a href="https://www.adamsknight.com/capability/10/social-media">social media</a>, SEM, content marketing, influencer marketing and sponsorships.
Prior to joining Adams &amp; Knight, Shaw served as the Director of Digital Strategy and Planning at MNI Media in Stamford where he led the team that developed digital media strategies for the firm&rsquo;s many national clients. At MNI, he gained extensive experience working with an array of leading CPG, healthcare, financial services, and travel brands &mdash; including Hood, Keurig, Equifax, Mercy Health, Aurora Health, Michigan Tourism and Wyoming Tourism.&nbsp;
A native of Connecticut, Shaw holds a bachelor&rsquo;s degree in management from The Catholic University of America in Washington, D.C. After accepting this position, he recently moved with his family to Simsbury, Connecticut.
&ldquo;I&rsquo;m excited to join the leadership team at Adams &amp; Knight,&rdquo; said Shaw. &rdquo;I love that the agency is really focused on leveraging data to develop more innovative and integrated media strategies and to continually optimize the performance of those strategies.&rdquo;
In addition to growing the team&rsquo;s internal media team, Shaw is looking forward to expanding its roster of carefully selected media partners.
&ldquo;In today&rsquo;s hyper-fragmented media world, it&rsquo;s more important than ever that we help our clients evaluate and integrate their many options for reaching their prospects, customers and influencers,&rdquo; said CEO Jill Adams. &ldquo;Tommy&rsquo;s passion for analyzing data and his creativity in developing media strategies is just what we needed to lead our growing media team.&rdquo;
About Adams &amp; Knight
Adams &amp; Knight is a branding and marketing consultancy based in Connecticut that specializes in results-driving advertising, digital marketing, PR, social media, content marketing and marketing technology services. For more than 30 years, the agency has been serving leading healthcare, financial services and travel/lifestyle brands that help others live financially, emotionally and physically healthier lives.

Adams &amp; Knight Adds a New VP to  Help Clients Optimize their Paid Media Results

<img class="storypic" src="https://www.adamsknight.com/images/news/AK2_1008-BeckerHHC-205x205.png" alt="[image]" border="0">&ldquo;If employees and colleagues of a health system are not living our brand promise, it will not come through in the brand experience,&rdquo; states Reem Nouh, SVP at Adams &amp; Knight. &ldquo;It&rsquo;s very critical that we build brands from the inside out.&rdquo;
In a recent episode of Becker&rsquo;s Healthcare Podcast, a national source of news and information for healthcare decision makers, Reem joined Dave Whitehead, Executive Vice President for Strategy and Transformation at Hartford Healthcare, for a conversation about the importance of building a successful&nbsp;<a href="https://www.adamsknight.com/capability/2/branding">brand</a> and marketing strategy that can be relevant in the context of current issues.
Major points in the podcast include:
<ul>
<li>how organizations can build and establish themselves as a successful brand;</li>
<li>the importance of brand promise and brand experience;</li>
<li>executing branding and marketing campaigns that resonate during challenging times;</li>
<li>important concepts behind effective branding programs.</li>
</ul>
Click&nbsp;<a href="https://podcasts.apple.com/us/podcast/reem-nouh-senior-vice-president-strategy-at-adams-knight/id1452376188?i=1000478336271">here</a> to listen to podcast.
About Adams &amp; Knight Adams &amp; Knight is an integrated digital marketing agency dedicated to serving clients that help people live happier, healthier, wealthier lives. The largest woman owned agency in Connecticut, it serves global, national and regional clients in healthcare, financial services and travel/leisure industries.