AdColony Blog

AdColony Blog

Jan 27, 2021

Tet Shopping and Mobile Behavior Survey

In the past few years, the Asia-Pacific region has played a big part in bolstering the continued growth of mobile device and app usage. Vietnam, in particular, has become one of the most exciting emerging markets for the industry as the country’s smartphone adoption increases every year. For advertisers looking to reach this expanding audience’s... The post Tet Shopping and Mobile Behavior Survey appeared first on AdColony.

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Jan 26, 2021

How Consumers Use Mobile Devices During the Big Game

After a holiday season unlike any other, the biggest sports and advertising day of the year is also expected to look very different. With the pandemic still very much present in the United States, many were left wondering if the Super Bowl would even take place this year. It certainly won’t look the same as... The post How Consumers Use Mobile Devices During the Big Game appeared first on AdColony.

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Jan 25, 2021

Mobile Monday: 43% of Consumers Believe Mobile Games Benefit Mental Health, Number of Mobile Gamers in the U.S. and Canada Up 12%

It is no question that more and more people are adopting mobile games as a daily pastime. Smartphone users around the world are spending an increasing amount of time playing games and researchers have examined how that affects mental health. A recent survey revealed that almost half of respondents playing mobile games said it has... The post Mobile Monday: 43% of Consumers Believe Mobile Games Benefit Mental Health, Number of Mobile Gamers in the U.S. and Canada Up 12% appeared first on AdColony.

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Jan 22, 2021

Creative Showcase: Reebok ZIG Kinetica

In this Creative Showcase, we are looking at the engaging Reebok ZIG Kinetica campaign from Turkey. ZIG Kinetica reflected its light by recycling the energy in terms of sole technology with the dynamic life of Istanbul and its vibrant nightlife to capture the fancy and stylish sports lovers. Combining AdColony’s Instant Play HD Video and... The post Creative Showcase: Reebok ZIG Kinetica appeared first on AdColony.

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Jan 21, 2021

AdColonized: Getting to Know Estrelita Beaulieu

Meet Estrelita Beaulieu, a Senior Accounts Receivable Specialist working out of our San Mateo office! In addition to her love of Finance, Estrelita also loves to cook and listen to music. In this post, she also shares some of her tips for working from home. Get to know her better in this week’s AdColonized employee... The post AdColonized: Getting to Know Estrelita Beaulieu appeared first on AdColony.

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Jan 19, 2021

SKAdNetwork: The Biggest Change Brand Advertisers are Ignoring

It’s no secret that Apple will begin enforcing its AppTrackingTransparency framework soon, chipping away a decade of targeting practices and technologies. But there’s another side of Apple’s privacy coin that gets talked about less: SKAdNetwork, and it’s perhaps even more important that advertisers pay attention to the actions needed to stay current.  What is SKAdNetwork?... The post SKAdNetwork: The Biggest Change Brand Advertisers are Ignoring appeared first on AdColony.

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Jan 18, 2021

Mobile Monday: Consumers Spent $143 billion on Mobile, Gaming to Surpass $120 billion in 2021

After a banner year in 2020, what’s next for mobile? COVID-19 forced people to stay at home for most of the year leading to a surge in mobile usage. The latest research from App Annie reveals the huge demand for mobile apps, driven predominately by gaming. Their report said that consumers spent $143 billion on... The post Mobile Monday: Consumers Spent $143 billion on Mobile, Gaming to Surpass $120 billion in 2021 appeared first on AdColony.

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Jan 15, 2021

Success Story: UFC & User Engagement

With all the things we have going on in our lives, sometimes we forget to slow down and celebrate the wins we’ve gained through hard work. In this new series, we are highlighting our valued clients’ outstanding mobile campaigns and their success stories. Looking to build awareness for an upcoming fight, UFC teamed up with... The post Success Story: UFC & User Engagement appeared first on AdColony.

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Jan 14, 2021

Under The Microscope: Mobile Gaming in Poland

As mobile gaming activity continues to rise all around the world, it is important to realize that those audiences vary between different regions and countries. Having the inside scoop on what users in specific countries are looking for can help advertisers maximize their reach. AdColony surveyed mobile gamers around the world to better understand their... The post Under The Microscope: Mobile Gaming in Poland appeared first on AdColony.

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Jan 13, 2021

Mobile and Car Buying in EMEA

Around the world, consumers are becoming more dependent on their mobile devices in every aspect. Especially with the start of the pandemic almost a year ago, online shopping skyrocketed to purchase anything from groceries, clothing, cosmetics, and yes even cars. As the usage of mobile is increasing, the relationship between vehicle purchases and mobile usage... The post Mobile and Car Buying in EMEA appeared first on AdColony.

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