AdColony on Blog

AdColony on Blog

Sep 17, 2020

As the home to several major gaming companies, France is a key market in the mobile gaming industry. The country is also the fourth largest in terms of population in Europe which means this audience can bring lots of opportunities to both developers and advertisers looking to reach users in that region. In order to... The post Under The Microscope: Mobile Gaming in France appeared first on AdColony.

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Sep 15, 2020

As the gaming industry continues to grow and evolve rapidly, the same can be said about mobile gaming demographics. The evolution of the American mobile gamer is the product of the widespread adoption of smartphones and the increasing time spent on these devices. Mobile gaming is no longer a niche market but one that contains... The post Who is the American Mobile Gamer? appeared first on AdColony.

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Sep 14, 2020

Today’s digital world has presented consumers with personalized and highly-engaged content and that includes advertisements. That’s why brands need to make sure both the content and the platform are relevant to reach their target audience. Amazon Advertising recently announced they will be offering Twitch’s ad inventory in order to connect brands with younger and highly-engaged... The post Mobile Monday: Google Launches Android 11, Twitch Inventory Available on Amazon Advertising appeared first on AdColony.

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Sep 14, 2020

AdColony, the in-app marketplace for brands, with a focus on gaming, has signed an exclusive partnership with global in-game advertising platform, Anzu. AdColony will now offer Anzu’s market-leading blended in-game advertising solutions across both display and video to brands and agencies in Australia and New Zealand. Video not showing? You must accept marketing cookies for... The post AdColony ANZ Announces Exclusive Partnership with In-game Advertising Platform, Anzu.io appeared first on AdColony.

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Sep 11, 2020

Globally, time spent online has reached an average of 6 hours and 49 minutes per day on computers, tablets, laptops, and mobiles combined. This is half an hour longer than Internet users were spending just three years ago and part of that rise is the increase in connected TV (CTV) or “over the top” (OTT)... The post Over The Top (OTT) Services Market 2020 appeared first on AdColony.

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Sep 10, 2020

Meet Ahmet Genç, Head of Client Solutions & Business Growth in our London office! Ahmet draws on his background in customer service to lead a team serving the Northern Europe region. He loves to travel, stay up-to-date with the latest news, and play with his cute puppy! Get to know Ahmet in this week’s AdColonized... The post AdColonized: Getting to Know Ahmet Genç appeared first on AdColony.

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Sep 10, 2020

This week we hosted a webinar on the changes that iOS 14 will bring, particularly as it relates to app monetization. Now that Apple has said that the privacy-related changes around IDFA won’t be rolled out until early 2021, app developers have extra (and can we say much-needed) time to prepare. As part of our... The post The IDFA Is Not Gone Yet, But Here’s What You (Still) Need to Do: Webinar Recap appeared first on AdColony.

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Sep 10, 2020

It’s no secret that mobile gaming as a market has been burgeoning over recent years. Prior to this year’s COVID-19 prompted boom, games were far and away the most popular mobile app category in both the Apple App Store and Google Play Store by share of available apps. Because the vast majority of gaming apps... The post The Modern Mobile Gamer — A Study of Everything appeared first on AdColony.

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Sep 10, 2020

AdColony is excited to share that it is one of the first companies to be TAG Brand Safety Certified. The Trustworthy Accountability Group (TAG) announced the launch of the program today which is the ad industry’s largest and broadest global brand safety certification program. Prior to this launch, AdColony was a participant in the former... The post AdColony Among First Recipients of TAG Brand Safety Certified Seal appeared first on AdColony.

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Sep 9, 2020

With iOS14 on the horizon and ad-tech teams everywhere scrambling to adjust to the new privacy guidelines, even with Apple delaying enforcement of some of its requirements, our VP of Programmatic Demand, Ben Holmes, shared his thoughts on privacy and personalization recently with Digiday at their 2020 Brand Summit.  Below are some key points he... The post Notes From the Digiday Brand Summit: Apple Puts Privacy Above Personalization – Now What? appeared first on AdColony.

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