Jun 27, 2022
Mobile Monday: Apple vs. T-Mobile Advertising, Consumers Want Personalization, and Q2 Mobile Gaming Spend
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering T-Mobile’s shift to more mobile enabled advertising, consumer desire for personalized experiences and trustworthiness from brands, and predictions for consumer spend on apps... The post Mobile Monday: Apple vs. T-Mobile Advertising, Consumers Want Personalization, and Q2 Mobile Gaming Spend appeared first on AdColony.
Read moreJun 23, 2022
The BRAG Blog: Hop on the Brand-wagon!
Looking for hot off the presses brand insight? Check out our new BRAG Index Brand Insight Infographics released June 23, 2022. What do they include? Well read on! Our BRAG Report, launched with Apptopia in May 2022, provided breakthrough insight on how apps performed relative to their brand strength (hence the report name – Brand... The post The BRAG Blog: Hop on the Brand-wagon! appeared first on AdColony.
Read moreJun 22, 2022
Continuous Growth of Mobile Leads to Impressive Number of Game App Downloads
With over 6.3 billion smartphone users around the world, no one is able to deny that the mobile app industry is continuously growing. It’s not just any phones though: It’s smartphones, and with the growth in smartphones, app downloads and usage are still growing constantly, without any sign of slowing, according to Sensor Tower’s latest... The post Continuous Growth of Mobile Leads to Impressive Number of Game App Downloads appeared first on AdColony.
Read moreJun 21, 2022
A New Kind of DSP: A Better Ad Experience For Consumers… and Everyone
Imagine that you’re killing it during a session with your favorite mobile game. You crush level 14 and eagerly await taking on your next challenge. While you wait, a brief ad appears that looks interesting. But you’ve got your game face on and you don’t want to lose focus by leaving the game, going to... The post A New Kind of DSP: A Better Ad Experience For Consumers… and Everyone appeared first on AdColony.
Read moreJun 20, 2022
Mobile Monday: Clever Digital Advertising, Mobile Game Monetization Methods, and the Growth of Mobile Gaming
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering the popularity of digital advertising through clever ads, the latest monetization methods players and publishers are loving, and mobile gaming accelerating digital gaming... The post Mobile Monday: Clever Digital Advertising, Mobile Game Monetization Methods, and the Growth of Mobile Gaming appeared first on AdColony.
Read moreJun 14, 2022
Building a Mediation with Purpose and Value
The last few years in the ad tech space have been tumultuous, to say the least. We’ve gone from the outright banning of certain reward requirements in the advertising “value exchange” space, to allies becoming threats via acquisitions, and now face a second wave of doom to advertising identifiers that some strategies completely rely on.... The post Building a Mediation with Purpose and Value appeared first on AdColony.
Read moreJun 13, 2022
Mobile Monday: Challenges for Mobile Advertisers, More Mobile Ad Spend, and Expansion of Super Apps
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering insights from mobile marketers on challenges from last year and what’s to come, the increase in ad spend on mobile in 2022, and... The post Mobile Monday: Challenges for Mobile Advertisers, More Mobile Ad Spend, and Expansion of Super Apps appeared first on AdColony.
Read moreJun 10, 2022
The BRAG Blog: Music Apps That Can Blow Their Own Horn
The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market... The post The BRAG Blog: Music Apps That Can Blow Their Own Horn appeared first on AdColony.
Read moreJun 9, 2022
A Win for Everyone: How Offer Wall Carousel Enhanced UX and Improved Performance
Whether you are an app developer that cares about your users’ experience with your title, or an advertiser who wants to create a frictionless experience for your audience – everything revolves around the end users. With Offer Wall being a highly customizable and user-centric ad unit, we constantly improve its look and feel from a... The post A Win for Everyone: How Offer Wall Carousel Enhanced UX and Improved Performance appeared first on AdColony.
Read moreJun 8, 2022
How to Succeed in the Attention Economy
In a competitive digital advertisement environment where brands and marketers need to know and keep up each day with the highlighted practices for maintaining the audience’s attention, what should be pointed out is advertisements need to include an attractive context. To understand how consumers are engaging with mobile ads with greater ad attention and superior... The post How to Succeed in the Attention Economy appeared first on AdColony.
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