Jan 6, 2023
Value is Greater than Discount
When we buy a product or service, we’re looking to get the best and most value for our money. When we market a product or service, we’re looking to convey the best and most value for the money. Sometimes companies get confused as to the true meaning of “value,” and what their customers really want. [...] Read More... The post Value is Greater than Discount appeared first on AdsIntelligence.
Read moreDec 7, 2022
10 Words to Supercharge Your Messaging
Yes, words are powerful. They can prompt us to purchase. They can move us to tears. They can sum up our courage. They can banish our fears. But no matter how poetic or conversational we speak, words affect us deeper than you might think. And it starts before we even understand what others are saying [...] Read More... The post 10 Words to Supercharge Your Messaging appeared first on AdsIntelligence.
Read moreNov 15, 2022
Portfolio Spotlight: HomeAid National Capital Region
HomeAid National Capital Region (previously known as HomeAid Northern Virginia) is a noble, non-profit organization whose singular aim is to end homelessness. They connect like-minded builders, housing industry professionals, and other non-profits to renovate or build homeless shelters, housing facilities, and other non-profit spaces. Everything—time, expertise, and resources—is donated by HomeAid’s Builder Captains and Trade [...] Read More... The post Portfolio Spotlight: HomeAid National Capital Region appeared first on AdsIntelligence.
Read moreOct 12, 2022
AdsIntelligence Wins Nine GALA Awards
The Great American Living Awards are always a highlight of the year, as all the hard work of the industry’s sales, marketing, design, building, and development teams is showcased and rewarded. It’s recognition of a job (or, in our case, jobs) well done. We’re so proud this year to be the recipient of NINE awards (including [...] Read More... The post AdsIntelligence Wins Nine GALA Awards appeared first on AdsIntelligence.
Read moreAug 26, 2022
Leveraging Actionable Thought-Leadership Verbiage (Or, the double-edged sword of buzzwords)
“If you wish to converse with me, define your terms.” – Voltaire “The beginning of wisdom is the definition of term.” – Socrates As with all old quotes, most likely neither famed thinker actually said those exact words. However, the concept of having clear and unconfused terms before a rational discussion or educational experience occurs [...] Read More... The post Leveraging Actionable Thought-Leadership Verbiage (Or, the double-edged sword of buzzwords) appeared first on AdsIntelligence.
Read moreJun 27, 2022
50% of Your Advertising Budget is Wasted (And What You Can Do About It!)
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker Over 100 years ago, John Wanamaker, a pioneer in the field of marketing, opined that half of his advertising budget was most likely wasted. John knew that to get his messages in front of his [...] Read More... The post 50% of Your Advertising Budget is Wasted (And What You Can Do About It!) appeared first on AdsIntelligence.
Read moreJun 10, 2022
Portfolio Spotlight: Birchwood at Brambleton
AdsIntelligence helps a diverse collection of clients reach their even-more-diverse audiences. We mix unmatched creativity, proven marketing experience, and acute advertising intelligence to form the secret sauce to our many successes. As an award-winning, full-service advertising agency that keeps its clients on the forefront of an evolving marketing landscape, we wanted to show some of [...] Read More... The post Portfolio Spotlight: Birchwood at Brambleton appeared first on AdsIntelligence.
Read moreJun 3, 2022
AdsIntelligence Marketing Brings Home Ten 2021 MAX Awards
Presented by the Maryland Building Industry Association’s (MBIA) Sales & Marketing Council, the annual Maryland Awards of Excellence (MAX) highlights the best home builders, marketers, designers, and sales associates. AdsIntelligence Marketing is proud to announce we won ten awards this year at the 2021 MAX celebration: more than any other marketing agency! These MAX awards [...] Read More... The post AdsIntelligence Marketing Brings Home Ten 2021 MAX Awards appeared first on AdsIntelligence.
Read moreMay 25, 2022
Portfolio Spotlight: Embrey Mill
AdsIntelligence helps a diverse collection of clients reach their even-more-diverse audiences. We mix unmatched creativity, proven marketing experience, and acute advertising intelligence to form the secret sauce to our many successes. As an award-winning, full-service advertising agency that keeps its clients on the forefront of an evolving marketing landscape, we wanted to show some of [...] Read More... The post Portfolio Spotlight: Embrey Mill appeared first on AdsIntelligence.
Read moreMar 22, 2022
Supply Chain Disruptions Hamper Housing Market
Recently, we’ve been seeing a year-over-year downward trend in the organic traffic in some of our home-building client reports. But noticing trends is only the first part of the analysis. To fully understand the data we were seeing, we needed to find the cause for this dip in traffic. And, as usual, it’s not just [...] Read More... The post Supply Chain Disruptions Hamper Housing Market appeared first on AdsIntelligence.
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