For our client Le Pain Quotidien we developed a worldwide activation campaign, to get everyone back around the table again. Including strategy, concept, video shoot, POS communication, social media assets and a smart online voting system, First roll out: Mexico!

Programmatic mediabuying turned the internet upside down. It's possible for any agency or advertising to buy media in an easy and effective way, by targeting people based on their profiles. To do this, media buying platforms rely on 3th party cookies: data collected from people than fed back in the buying machine. However, 3th party cookies are not very privacy friendly, and based on regulations like the GDPR act they will disappear over time. So what's next? No more programmatic buying? Back to the old spread and pray? Our client, Exterioo, choose not to be a sitting duck and asked if we could work out a proof of concept for a cookie less future. In this case we bought programmatic advertising without using cookies at all on the Dutch STER network. Instead of using the 3th party data, we looked at the contextual information (what is a user consuming) and used that as a data source to power the programmatic buying engine. It's great to see this way of working proved to be a solid alternative. So yes, we're ready for a cookie less future!