Advantage Media Management, Inc.
0 reviews
Advantage Media Management, Inc.
0 reviews
SOCIAL MEDIA MARKETING
Is this your agency?
Save to favorites
Jul 27, 2022
Media Measurement and Accreditation
With all the recent debates by the TV Networks, and more importantly your agencies surrounding media measurement, we thought it might be useful to see which measurement providers are still unaccredited by the Media Ratings Council. Measurement that is not accredited and 3rd party verifiable puts you, the advertiser completely at the mercy of the…
Read moreJun 30, 2022
Video Measurement and Accountability
Measurement that is not 3rd party verifiable puts the advertiser completely at the mercy of the media provider. Should you have to take the providers at their word when your valuable marketing dollars are at stake? And measurement that can only apply to select media partners can be problematic. How do you compare performance against…
Read moreJun 30, 2022
Facebook (META) CPMs up 89% YOY
In 2021, Advertisers invested $14 billion of their advertising dollars within Meta (formerly Facebook). This level of spending increased 21% YoY – higher than 2020’s YoY increase of 17%. (source: Statista: Facebook Marketing Spending) With this type of investment, Advertisers might expect a similar increase in their sales. However, that may not always be the…
Read moreFeb 3, 2022
CTV Ads Running Even While TV’s Are OFF
As the trend continues for advertisers to move TV budgets to digital, it’s all the more important that the top priority be authenticated value. There have already been instances where digital vendors have acknowledged shortcomings in their audience reporting and now another has been identified. DoubleVerify, the digital advertising monitoring service, recently reported that one…
Read moreJan 27, 2022
How Nielsen’s OOH Undercounting Might Affect Your Media Buys
As you may have read, Nielsen has recently re-issued their TV delivery data dating back to September 2020. This re-issue was done to account for Out-Of-Home TV viewing that was determined to be previously under-counted. This could affect your prior buy/deal delivery depending on how the networks choose to proceed. It’s our view that networks…
Read moreNov 15, 2021
Now TV vs. Nielsen
“TV executives have been complaining about Nielsen for years, saying their shows have more viewers than they get credit for.” Network groups continue to pursue alternate forms of TV measurement. But what is the core motive behind this push? Advertisers must consider a very important question: “Who stands to benefit?”
Read moreNov 7, 2021
Facebook’s Continued Bad Behavior
At what point will advertisers stop rewarding Facebook with massive ad buys despite their continued bad behavior? We recognize Facebook is still a social media juggernaut, but their recent combined antics have left many advertisers with a sour taste in their mouths.
Read moreOct 4, 2021
Facebook is down. What should we do tomorrow?
As agencies scramble to make up for the fact that a large piece of their advertising budget is not live, the obvious course of action may be to increase their spend levels tomorrow. AMI forewarns to hold off on the budget increases because many advertisers would likely do the same, which will undoubtedly cause diminishing…
Read moreSep 10, 2021
Nielsen Accreditation Hiatus – What Does This Mean for Advertisers
What’s the Issue? MRC’s recent decision to withhold Nielsen’s accreditation has contributed to the growing confusion regarding consumer media consumption. Though Nielsen has fended off attempts by competitors to displaced them as the “gold standard”, this most recent issue portends much deeper and potentially long-lasting disruption to the media ecosystem. How Important is MRC Accreditation?…
Read moreAug 20, 2021
Nielsen’s MRC Accreditation Good for Adver
Nielsen’s MRC accreditation is currently on hiatus as they conduct a review of their processes. The move was somewhat expected due to the pressure Nielsen was facing from the VAB and TV networks regarding the data and ratings collection process. TV ratings will continue to be produced, reported, and used by networks and advertisers during…
Read moreHow does this agency match to your business needs? Create a free account to find out