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Whether you are a site owner, experienced SEO professional or part of the UX team looking to improve user experience, its likely that you have come across core web vitals at some point over the last 12 months. Google first announced web vitals metrics in May 2020 as a way to provide ‘unified guidance for quality signals’ [&#8230;]
The post <a rel="nofollow" href="https://advantec.co.uk/what-are-core-web-vitals/">What are Core Web Vitals?</a> appeared first on <a rel="nofollow" href="https://advantec.co.uk"></a>.

What are Core Web Vitals?

SEO tools come in all shapes and sizes, varying from free to use to one-off payments or subscriptions, and are designed to help digital marketers troubleshoot common SEO related scenarios. Some tools have been around for many years now; others are over a decade old, which shows how useful they are to the SEO community [&#8230;]
The post <a rel="nofollow" href="https://advantec.co.uk/best-seo-browser-extensions-that-professionals-use-in-2021/">Best SEO browser extensions that professionals use in 2021.</a> appeared first on <a rel="nofollow" href="https://advantec.co.uk"></a>.

Best SEO browser extensions that professionals use in 2021.

Whether you are planning a website launch or a redesign, focusing on increasing your web presence or search engine rankings, understanding the relation between SEO and web development is a prerequisite to maximising your website’s performance. Even more so, with a paradigm change on the horizon – driven by Google’s mobile-first index and core web [&#8230;]
The post <a rel="nofollow" href="https://advantec.co.uk/how-seo-and-web-development-work-together-to-improve-rankings-in-2021/">How SEO and Web Development Work Together to Improve Rankings in 2021.</a> appeared first on <a rel="nofollow" href="https://advantec.co.uk"></a>.

How SEO and Web Development Work Together to Improve Rankings in 2021.

Find out how Advantec is dealing with the COVID-19 outbreak Amid the difficult circumstances at this time surrounding the international outbreak of the COVID-19 virus, we want to inform you about how Advantec is continuing to operate. The health and safety of our team and clients is of the utmost importance, and we have undertaken a [&#8230;]
The post <a rel="nofollow" href="https://advantec.co.uk/covid-19-advantec-update/">COVID-19 Advantec Update</a> appeared first on <a rel="nofollow" href="https://advantec.co.uk"></a>.

COVID-19 Advantec Update

Why choose finance? ‘Pay by finance’ and ‘pay by credit’ options have started making more regular appearances within our checkouts in recent years. Offering finance has become commonplace from multinationals to SMEs, and is often seen as an essential tool for revenue growth. If you haven&#8217;t jumped onto the bandwagon yet, for whatever reason, it’s [&#8230;]
The post <a rel="nofollow" href="https://advantec.co.uk/offering-finance-as-a-payment-option-on-your-ecommerce-site/">Offering finance as a payment option on your ecommerce site</a> appeared first on <a rel="nofollow" href="https://advantec.co.uk"></a>.

Offering finance as a payment option on your ecommerce site

If you’ve stumbled across this article, you’re likely to be somewhere in your search for either a new or an additional payment gateway for your online shop. And, like most, you’re probably feeling somewhat confused by the whole thing. We can tell you that you’re not the first, and you&#8217;re certainly won’t be the last [&#8230;]
The post <a rel="nofollow" href="https://advantec.co.uk/choosing-a-payment-gateway-for-your-ecommerce-site/">Choosing a payment gateway for your ecommerce site</a> appeared first on <a rel="nofollow" href="https://advantec.co.uk"></a>.

Choosing a payment gateway for your ecommerce site

Selling products and services via an ecommerce platform opens the door to an entire world of potential customers. If you’re just starting out in online retail, you’d be surprised how complex it is to take payment from those customers. Luckily, this is the sort of stuff we get excited about, so we’ve written a series [&#8230;]
The post <a rel="nofollow" href="https://advantec.co.uk/an-introduction-to-online-payments-options-for-ecommerce/">An introduction to online payment options for ecommerce</a> appeared first on <a rel="nofollow" href="https://advantec.co.uk"></a>.

An introduction to online payment options for ecommerce

In 2015, Magento officially released Magento 2 &#8211; a complete re-build and update of its ecommerce platform. Unlike typical Magento ‘updates’, which are provided as patches to be installed in your CMS, Magento 2 is an entirely new platform based on a new framework and technology. “Upgrading” from Magento 1 to version 2 can’t be [&#8230;]
The post <a rel="nofollow" href="https://advantec.co.uk/upgrading-to-magento-2-the-facts-options-for-merchants/">Upgrading to Magento 2: The Facts &#038; Options for Merchants</a> appeared first on <a rel="nofollow" href="https://advantec.co.uk"></a>.

Upgrading to Magento 2: The Facts & Options for Merchants

Often pushed aside, link building should play an essential part in an organisation’s wider digital marketing strategy. Link building is (and always will be) a major factor in how Google ranks web pages. You may have heard that you no longer need links to rank, that having great content builds links organically or that Google [&#8230;]
The post <a rel="nofollow" href="https://advantec.co.uk/future-of-link-building/">The future of link building</a> appeared first on <a rel="nofollow" href="https://advantec.co.uk"></a>.

The future of link building

Now that Halloween and Bonfire Night are officially over for another year, we start putting all our efforts into the best time of year… Christmas. Preparing for Christmas might seem daunting, especially to retailers and marketers, but it doesn’t have to be. Let’s get stuck into the countdown to Christmas, and everything in-between. CHRISTMAS CAMPAIGN [&#8230;]
The post <a rel="nofollow" href="https://advantec.co.uk/countdown-to-christmas-2018/">Countdown to Christmas 2018</a> appeared first on <a rel="nofollow" href="https://advantec.co.uk"></a>.

Countdown to Christmas 2018

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Often pushed aside, link building should play an essential part in an organisation’s wider digital marketing strategy. Read our latest post on the future of link building: https://t.co/uedBQwEHDR

Advantec.

Great to be a part of your Industry Week, a part of @BIMA and to have hopefully inspired a future generation of digital marketers/designers/developers. Proud of your very talented students! #DigitalDay18

Now that Halloween &amp; Bonfire Night are officially over for another year, we start putting all our efforts into the best time of year… Christmas. Check out Advantec's all-time favourite Christmas campaigns from @jlandpartners @HeathrowAirport @NoradSanta: https://t.co/z4z5Qkmpfy

We're back at The Collective in London for our Future of Search Marketing Masterclass #contentmarketing #searchmarketing #digitalmarketing

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