Mar 9, 2022
15 Ways Women Have Made History This Past Year
Women around the world made history in 2021, even in the midst of a global pandemic and struggles in the world of work. The past year has been a remarkable year for women and gender equality. This Women’s History Month, we’re looking back at some of the most groundbreaking moments for gender equality and women’s … 15 Ways Women Have Made History This Past Year Read More »
Read moreMar 1, 2022
How to Break Away from the “The Cult of Busyness”
How many times have you asked someone how they’re doing, only to have them respond: “Oh, I’m busy.” How many times have you said it yourself? The answer is no longer “Fine” or “I’m doing okay, thanks.” Nope. The standard answer is now just “busy!” When you think about it, busyness has nothing to do … How to Break Away from the “The Cult of Busyness” Read More »
Read moreJan 12, 2022
LinkedIn Business Page or Personal Profile? How to embrace both to build your business
Should you use your LinkedIn Business Page or personal profile when building your brand? That’s a question we hear from many of our clients when they build out their social media strategies. In many cases, business owners have discovered that their personal page drives much more interest and engagement than their company page. As a … LinkedIn Business Page or Personal Profile? How to embrace both to build your business Read More »
Read moreDec 16, 2021
How to Set Realistic Social Media Goals in 2022
The end of the year is right around the corner, and you know what that means: it’s time to think ahead to 2022. Many small business owners use this time to look back at the year and see how all their content performed across each platform. It’s also time to look ahead and set goals … How to Set Realistic Social Media Goals in 2022 Read More »
Read moreDec 6, 2021
How to Conduct a Social Media Audit
If you own a business and juggle many social media accounts for your business, you probably already know how overwhelming it can be. There’s a lot of moving parts, and your messaging can easily be lost without a well-thought-out social media strategy. Whether you’re new to social media or have been struggling with it for … How to Conduct a Social Media Audit Read More »
Read moreOct 28, 2021
How to Build Your Instagram Following (With Real Followers)
Building your brand’s Instagram profile can be daunting, especially if you’re starting from scratch. One of the first hurdles to getting people to see your content? Getting real followers who want to engage with your content. It’s no longer good enough to buy followers or use bots when you’re starting out. These short-term tricks won’t … How to Build Your Instagram Following (With Real Followers) Read More »
Read moreSep 30, 2021
Our Top 5 Favorite Stock Photo Websites (And When You Should Use Them)
Visual content is an important part of your business’ online presence. Beautiful photos can make your website pop, draw readers into a blog post, and entice possible customers reading your pamphlet to try your products or services. Visual storytelling engages our brains unlike anything else. Research compiled by 3M, the corporation behind Post-In Notes, shows … Our Top 5 Favorite Stock Photo Websites (And When You Should Use Them) Read More »
Read moreSep 15, 2021
7 Tips to Write An Email Newsletter People Will Actually Open – And Read!
It’s no secret that an email newsletter can be a great way to engage with your potential clients. The right newsletter can be an excellent tool to boost your business and interact with brand’s supporters. The average employee spends 13 hours a week checking their email, according to a study by McKinsey. How do you … 7 Tips to Write An Email Newsletter People Will Actually Open – And Read! Read More »
Read moreAug 31, 2021
Dealing with Mom Guilt When Your Business is Also Your Baby
Building your own business and starting a family with your partner are arguably two of the most rewarding accomplishments in a woman’s life. But with motherhood and business ownership comes added pressure, expectation (both real and imagined) and an incalculable amount of stress. But worse still (what? It gets worse??) is the crushing and heartbreaking … Dealing with Mom Guilt When Your Business is Also Your Baby Read More »
Read moreAug 18, 2021
10 Inspiring Mission Statements to Help Unite Your Remote Company
What draws top talent to a certain company? Employees are increasingly looking to work at companies with clearly defined purpose and unified company culture. Research shows that younger employees and older employees alike value a wider sense of connection and purpose that underpins a positive employee experience and company culture — so much so that … 10 Inspiring Mission Statements to Help Unite Your Remote Company Read More »
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