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Alight Analytics delivers agencies and brands consolidated marketing channel data through ChannelMix, the world's first marketing data engine.

As a marketer, organizations put their trust in your industry expertise to help them achieve their business goals. But it’s impossible to deliver strategic campaigns without data to inform your decision-making.&#160; If you&#8217;re tired of playing the guessing game with your marketing budget, then the ...
The post <a rel="nofollow" href="https://channelmix.com/blog/introducing-channelmix-ai/">Introducing ChannelMix AI: Plan Spend &amp; Predict ROI with up to 93% Accuracy</a> appeared first on <a rel="nofollow" href="https://channelmix.com">ChannelMix</a>.

Alight Analytics

Introducing ChannelMix AI: Plan Spend & Predict ROI with up to 93% Accuracy

The ChannelMix team recently launched an initiative to get as many employees GA4 certified as we could. We wanted to make sure everyone knew what was changing in the new version of Google Analytics and what it would mean for our customers, our platform and ...
The post <a rel="nofollow" href="https://channelmix.com/blog/the-channelmix-team-is-getting-ga4-certified-and-you-should-too/">The ChannelMix Team Is Getting GA4 Certified, and You Should Too! </a> appeared first on <a rel="nofollow" href="https://channelmix.com">ChannelMix</a>.

The ChannelMix Team Is Getting GA4 Certified, and You Should Too!

Google’s got a lot on their plate right now, at least on the analytics front. Back in August 2019, Google announced they will begin phasing out third-party cookies in 2022, though that deadline keeps getting pushed. It’s now looking like the second half of 2024. ...
The post <a rel="nofollow" href="https://channelmix.com/blog/ga-vs-ga360/">What’s the Difference? Google Analytics vs. Google Analytics 360</a> appeared first on <a rel="nofollow" href="https://channelmix.com">ChannelMix</a>.

What’s the Difference? Google Analytics vs. Google Analytics 360

Hear us out: You can make your next marketing campaign much more effective if you treat it like a fantasy football team.
The post <a rel="nofollow" href="https://channelmix.com/blog/fantasy-football-marketing-analytics/">How Fantasy Football Can Help Your Next Marketing Campaign (No, Really)</a> appeared first on <a rel="nofollow" href="https://channelmix.com">ChannelMix</a>.

How Fantasy Football Can Help Your Next Marketing Campaign (No, Really)

Got questions about migrating to Google Analytics 4? Here are some of the biggest ones, along with answers from our team. 
The post <a rel="nofollow" href="https://channelmix.com/blog/google-analytics-4-migration/">Everything You Need to Know about Migrating to GA4</a> appeared first on <a rel="nofollow" href="https://channelmix.com">ChannelMix</a>.

Everything You Need to Know about Migrating to GA4

There are a lot of things that can go wrong in marketing. Some of them are less in your control like customer sentiment or an economic downturn. But there are five marketing analytics mistakes that are totally within your control to either fix or completely ...
The post <a rel="nofollow" href="https://channelmix.com/blog/marketing-analytics/five-marketing-analytics-mistakes-avoid/">Avoiding the Five Deadly Sins of Marketing Analytics</a> appeared first on <a rel="nofollow" href="https://channelmix.com">ChannelMix</a>.

Avoiding the Five Deadly Sins of Marketing Analytics

Before you buy your next analytics platform, ask yourself these key questions.
The post <a rel="nofollow" href="https://channelmix.com/blog/questions-best-marketing-analytics-software/">12 Questions You Should Ask Before Buying Marketing Analytics Software</a> appeared first on <a rel="nofollow" href="https://channelmix.com">ChannelMix</a>.

12 Questions You Should Ask Before Buying Marketing Analytics Software

The Problem While working on our data-driven multi-touch attribution solution, we noticed that we couldn’t reproduce the attribution results provided in Google Analytics &#8211; even using a simple last touch model. To add to the confusion, we noticed that our rule-based attribution models were all ...
The post <a rel="nofollow" href="https://channelmix.com/blog/why-your-mcf-report-doesnt-match-anything-else-in-ga/">Why your MCF report doesn&#8217;t match anything else in GA</a> appeared first on <a rel="nofollow" href="https://channelmix.com">ChannelMix</a>.

Why your MCF report doesn’t match anything else in GA

As a marketing analytics firm focused on helping both brands and agencies for the past 15 years, we’ve challenged our clients to be able to measure the value of marketing. But what does that actually mean? If you ask different people within both agencies and ...
The post <a rel="nofollow" href="https://channelmix.com/blog/what-does-measuring-marketing-actually-mean/">What Does Measuring Marketing Actually Mean?</a> appeared first on <a rel="nofollow" href="https://channelmix.com">ChannelMix</a>.

What Does Measuring Marketing Actually Mean?

View-through conversions have become a popular ingredient in multi-touch attribution models. For those not in the know, a view-through conversion is a type of conversion tracking that measures how many visitors saw one of your ads, didn’t click, but eventually made it to your website ...
The post <a rel="nofollow" href="https://channelmix.com/blog/view-through-conversions-have-always-sucked/">View-Through Conversions Have Always Been Bad, They&#8217;re About to Get Worse</a> appeared first on <a rel="nofollow" href="https://channelmix.com">ChannelMix</a>.

View-Through Conversions Have Always Been Bad, They’re About to Get Worse

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Alight Analytics Blog

Need help showing how marketing impacts the bottom line? Alight’s end-to-end analytics can help you connect spend to new leads, sales and revenue. #MarketingAnalytics #Marketing

Want to see how marketers win with ChannelMix? Check out this success story from our friends @InfinityMktSC! #Marketing #MarketingAnalytics 
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Good data visualizations really only have to do one thing, but each type of chart and graph approaches that job differently. #MarketingAnalytics #MarketingDashboards
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Data is useless if it doesn’t let you make informed decisions quickly. It’s why we built ChannelMix – to accelerate marketers’ time to insight. #MarketingAnalytics #Marketing

Can you buy bargain-basement analytics software? Sure … but you probably won’t like the results. #Marketing #MarketingAnalytics
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