All Points Digital
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All Points Digital
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PPC
GROWTH STRATEGIES
SEARCH ENGINE OPTIMIZATION
SOCIAL MEDIA MARKETING
CONTENT MARKETING
REPUTATION MANAGEMENT
GRAPHIC DESIGN
EMAIL MARKETING
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Jul 19, 2022
Google Performance Max Campaigns 101
In 2021, Google introduced Performance Max campaigns at their Google Marketing Live conference. Google announced that these new campaigns would build upon the learnings of current Google Ads to create a comprehensive solution to reach a wide range of goals. But what exactly does this mean? This high level summary of Performance Max campaigns is […] The post Google Performance Max Campaigns 101 appeared first on digitalexaminer.com.
Read moreJun 27, 2022
8 Most Impactful Digital Marketing Trends For 2022 According To Industry Experts
Within the past two years, the world of digital marketing has undergone a massive shift. With shifting consumer behaviors and new technologies, brands must keep up with these ever changing digital marketing trends to stay ahead of the curve and capture their intended audience. From adapting to the rise of mobile device usage and Tik […] The post 8 Most Impactful Digital Marketing Trends For 2022 According To Industry Experts appeared first on digitalexaminer.com.
Read moreMar 10, 2022
Must Know Digital Marketing Terms
Every business leverages digital marketing. From local businesses utilizing Google My Business to e-commerce companies leveraging Google Shopping, online commerce remains the main driver of success. However, for many small businesses talking with marketing agencies can be difficult. For instance, we all speak our industry jargon and presume that everyone knows the language. Yet, for […] The post Must Know Digital Marketing Terms appeared first on digitalexaminer.com.
Read moreMar 2, 2022
Google My Business: What is it and Why Do I Need It?
Google is the world’s most visited website; the site currently holds more than 92% of the search engine market share. Google My Business is a tool within Google that allows companies to manage and optimize their Business Profile within Google. Your “Business Profile” is Google’s term for your business listing in their search engine. These […] The post Google My Business: What is it and Why Do I Need It? appeared first on digitalexaminer.com.
Read moreFeb 15, 2022
Why You Need to Develop a Digital Skillset
To be an effective digital marketer, it’s more important than ever to develop a range of digital skills and experiences. A digital skillset helps individuals, and the companies for which they work, harness existing technology and profit from it. Being empowered with a digital skill set allows for you, and your team, to keep up […] The post Why You Need to Develop a Digital Skillset appeared first on digitalexaminer.com.
Read moreJan 5, 2022
Should You Worry About Fake Ad Traffic & Digital Ad Fraud?
Digital advertising accounts for nearly half of all U.S. advertising spending. When businesses want to improve their website traffic, they place online ads that promote their business and allow for click-throughs directly to their websites. Typically, in a programmatic digital advertising scenario, businesses create advertisements and set up criteria for who should see it, such […] The post Should You Worry About Fake Ad Traffic & Digital Ad Fraud? appeared first on digitalexaminer.com.
Read moreNov 24, 2021
The Best SMS Marketing Examples for Your Business
SMS marketing, otherwise known as text message marketing, allows for companies to connect to potential and current customers directly via their mobile devices. In their survey of 400 companies, the Attentive SMS Benchmarks Report found that 60% of the companies found that text marketing campaigns “significantly or overwhelmingly increased revenue generation.” As you prepare to […] The post The Best SMS Marketing Examples for Your Business appeared first on digitalexaminer.com.
Read moreOct 29, 2021
The Best SMS Marketing Platforms for Your Business
A detailed analysis of SMS marketing services illustrates that text message marketing campaigns could be a smart move for your company. Instead of flooding clients or potential customers’ email inboxes with marketing messages, SMS advertising allows for immediate access and communication. Furthermore, texting is a more informal communication tool to establish a relationship with your […] The post The Best SMS Marketing Platforms for Your Business appeared first on digitalexaminer.com.
Read moreOct 15, 2021
Reviews Remain a Primary Local SEO Solution
Have you heard that online reviews and in particular, Google reviews impact your local SEO? But, what are your other options? Generally speaking, there are three main pillars that drive local online marketing performance: Local Citations (including GMB) On-Page Content (including long tail keywords) Reviews (including a slow and steady flow) To help digest these […] The post Reviews Remain a Primary Local SEO Solution appeared first on digitalexaminer.com.
Read moreOct 6, 2021
What is SMS Marketing?
SMS marketing, otherwise known as text message marketing, allows companies to engage with current and potential customers via text messaging. In the past, companies of all sizes have promoted sales, loyalty discounts, and promotional events via email. However, these days, people’s emails are flooded, and they often delete promotional email messages without even opening them. […] The post What is SMS Marketing? appeared first on digitalexaminer.com.
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