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SOCIAL MEDIA MARKETING
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Jan 20, 2023
Building buzz and brand awareness is not a simple task, especially when it comes to developing a winning marketing strategy. For many business owners, a grassroots marketing campaign is a low-cost, highly impactful strategy targeted to the community. Grassroots marketing is a cost-effective, highly-impactful tactic that targets a specific niche or audience to drum up … Continued
Read moreDec 8, 2022
Between rising interest rates, construction delays and supply chain obstacles, 2022 proved to be a difficult year for franchisees, suppliers and franchisors alike. For the final Northern Illinois Franchise Association (NIFA) gathering of the year, an esteemed panel of experts took a deep dive into overcoming global economic and operations constraints that are putting substantial … Continued
Read moreNov 21, 2022
Gratitude is a common theme in November. Between Thanksgiving and the approaching holiday season, many people are expressing what they’re thankful for – The All Points team included. From personal to professional, we have a lot to give thanks for! Hear from a few of the Point People below: “I am thankful for my … Continued
Read moreSep 27, 2022
From wanna-be weather girl to VP of Sales and Strategy, Bailey Hewitt is a rockstar in our agency with a constant desire to grow her skills, take on new challenges and demonstrate leadership on several levels. Since beginning at All Points over eight years ago, Bailey had no idea that her future was in franchising. … Continued
Read moreSep 21, 2022
We welcomed back in-person events with the Northern Illinois Franchise Association (NIFA) Q3 gathering, International Franchise Association President and CEO Matt Haller led an informative presentation on the state of franchising and what the FAST Act means for the industry. California’s FAST Act: What does it mean for franchising? In the world of franchising, there’s … Continued
Read moreAug 29, 2022
You may know them, have seen them on a Zoom call, or met at an industry conference. Our senior staff exemplifies the highest caliber of individuals, key leaders in designing client strategy, spearheading agency development, and mentoring our younger staff. Let’s learn more about the powerhouse team that works tirelessly for our clients to generate … Continued
Read moreAug 22, 2022
Many joke that SEO can often seem like it stands for “Something Everyone Overlooks.” As marketers, it feels like we’re always chasing endless Google algorithm updates. And if we fail to do so, we risk our content not being visible to our intended audience. Once you have a well-optimized website with relevant keywords sprinkled seamlessly … Continued
Read moreJul 27, 2022
Finding someone at work to support and encourage you, while also challenging you, is one of the best ways to hone your skills and reach your career goals. Over 70% of Fortune 500 companies have mentoring programs. Why? Because investing in leadership pays off in performance, productivity and innovation. To reap the benefits of mentorship … Continued
Read moreJun 21, 2022
From small businesses to large corporations, TikTok is a melting pot for brands looking to expand their audience. All Points TikTok ambassadors Freddy Drzewiecki, Amber Fry and Alana Guggenheim led our monthly agency seminar to discuss TikTok success stories, strategies, and more. TikTok Brand Success Stories With over 4.3 million followers, Duolingo is one of … Continued
Read moreMay 26, 2022
Due to the current situation, the All Points PR team recently visited the Ukrainian National Museum of Chicago, educating ourselves as Ukraine continues to face ongoing war. Celebrating 70 years within Chicago’s Ukrainian Village, the museum is a cultural epicenter of documents, artifacts and records related to the country’s rich history, culture and immigration experience. … Continued
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