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In the digital age, the significance of marketing has soared to new heights. Vast new, tech-savvy audiences and innovative technologies present unprecedented marketing opportunities, as well as unique challenges. However, despite its evolutions, marketing remains static in its goals; it seeks to drive more sales in a cost-effective manner. To ensure the latter, marketing depends on optimal return on investment (ROI), which in turn necessitates optimal budgeting. This is arguably always a challenge, regardless of one’s business’s size, industry, or scope. Explore the five key steps to take toward setting your marketing budget wisely. https://lnkd.in/edhPAJX #marketing #digitalmarketing #strategy #marketingstrategy

When it comes to a successful digital marketing campaign, understanding the customer journey plays a significant factor. You may wonder, what is the customer journey? Simply put, The customer journey is a map of how a customer takes from when he first interacts with the brand to the time he makes a purchase. Now, how to automate the journey? to get the answer, visit this link: https://lnkd.in/ebbjv3D Written by Derar Barqawi #marketing #digitalmarketing #automation #marketingautomation

Marketing Automation Tools Every Company Needs. Read more here: https://lnkd.in/ep-VAKc Written by Derar Barqawi #marketing #marketingautomation #digitalmarketing #automation

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