Sep 11, 2018
Blockchain: a Thought Leadership Content Opportunity for Strategy Consulting Firms
Blockchain is a hot topic these days, across a diverse range of applications—from the expected cryptocurrency and supply chain to the unexpected, such as academic and charitable organizations. In business discussions, while often considered from the technology perspective, the use and application of blockchain is truly a strategic issue. And for strategy consulting firms hoping […] The post Blockchain: a Thought Leadership Content Opportunity for Strategy Consulting Firms appeared first on Alterra Group.
Read moreJul 19, 2018
Survey Says: Research Fuels Thought Leadership Marketing Content
Alterra Group has long preached the value of original research and its ability to fuel thought leadership content. Time and again, we’ve seen companies that use research as the basis of compelling content be rewarded with substantial market interest and increased demand. A recent survey reinforces our experience. According to a survey of 700 marketers […] The post Survey Says: Research Fuels Thought Leadership Marketing Content appeared first on Alterra Group.
Read moreMar 2, 2018
Being Unique: The Third Standard of High-Quality Thought Leadership Content
According to a survey by the Content Marketing Institute (CMI), content marketing’s effectiveness is on the rise. And one of the key factors behind this rise, respondents say, is that they’re producing better-quality content. The primacy of quality content is something Alterra Group has preached for years. In our work with myriad consulting firms and […] The post Being Unique: The Third Standard of High-Quality Thought Leadership Content appeared first on Alterra Group.
Read moreFeb 8, 2018
Alterra Research: Great Thought Leadership Opportunities for Midsize Supply Chain Software Companies
Thought leadership marketing is critical to B2B companies, especially those that sell complex products, services, or solutions. It sets a company apart from its competitors and makes prospects eager to learn more about how the company can help solve their business problems. But despite thought leadership’s importance, many companies struggle to produce great thought leadership […] The post Alterra Research: Great Thought Leadership Opportunities for Midsize Supply Chain Software Companies appeared first on Alterra Group.
Read moreFeb 8, 2018
Midsize Supply Chain Software Companies: A Thought Leadership Call to Arms
Download this paper as a PDF Thought leadership marketing is critical to B2B companies, especially those that sell complex products, services, or solutions. It sets a company apart from its competitors and makes prospects eager to learn more about how the company can help solve their business problems. But despite thought leadership’s importance, many companies […] The post Midsize Supply Chain Software Companies: A Thought Leadership Call to Arms appeared first on Alterra Group.
Read moreDec 14, 2017
Being Credible: The Second Standard of High-Quality Thought Leadership Content
According to a survey by the Content Marketing Institute (CMI), content marketing’s effectiveness is on the rise. And one of the key factors behind this rise, respondents say, is that they’re producing better-quality content. The primacy of quality content is something Alterra Group has preached for years. In our work with myriad consulting firms and […] The post Being Credible: The Second Standard of High-Quality Thought Leadership Content appeared first on Alterra Group.
Read moreNov 16, 2017
A Cardinal Sin: Doing Thought Leadership Research Without Hypotheses
There we were, gathered together in a hot conference room in the hotel basement. A team from a major consulting firm was summoned there to analyze the results of a major global survey the firm had just conducted. Reams of printouts of Excel worksheets stood piled all around us. For the better part of two […] The post A Cardinal Sin: Doing Thought Leadership Research Without Hypotheses appeared first on Alterra Group.
Read moreOct 10, 2017
Being Relevant: The First Standard of High-Quality Thought Leadership Content
According to a survey by the Content Marketing Institute (CMI), content marketing’s effectiveness is on the rise. And one of the key factors behind this rise, respondents say, is that they’re producing better-quality content. The primacy of quality content is something Alterra Group has preached for years. In our work with myriad consulting firms and […] The post Being Relevant: The First Standard of High-Quality Thought Leadership Content appeared first on Alterra Group.
Read moreSep 11, 2017
Enhance, Don’t Replace, the Written Word with Video
A recent article in AdAge featured the provocative title, “Fire Writers, Make Videos Is Latest Web Recipe for Publishers.” It goes on to describe how a number of online publishers are “pivoting to video” away from written pieces (and, in the process, shedding writers from their ranks). Case in point is Mic, a website aimed […] The post Enhance, Don’t Replace, the Written Word with Video appeared first on Alterra Group.
Read moreApr 10, 2017
Case Study: Using Thought Leadership to Help Break into a New Market
Thought leadership’s ability to build and reinforce a company’s prominence in its existing markets is well understood. But it also can be instrumental in helping a company gain a foothold in a new market where the company is little known among target executives and is competing with many well-established providers with years of success in […] The post Case Study: Using Thought Leadership to Help Break into a New Market appeared first on Alterra Group.
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