An-yal recently added augmented reality (AR) camera filters to our existing suite of integrated marketing and advertising offerings. AR filters are proven to be greatly effective for reach and brand awareness and open up a world of possibilities to engage audiences. They’re quick, easy and immersive, allowing for endless self expression. An-yal creates all interactive digital content in-house to empower brands with an original blend of marketing strategies and engaging user experiences. Find out more:  https://lnkd.in/dGg9-787 #marketing #digital #augmentedreality #japan

Even though Christmas is different again this year, a CNBC survey shows that US consumers are spending 13% more compared to last year. According to surveys by Deloitte and JRNI, as anxiety over health and safety decreases, US and UK consumers have become more willing to go back into stores and start shopping earlier in fear of shortages and lockdowns. In anticipation of this, some brands started their Christmas campaigns as early as October. However, although exciting it may be to hit the streets shopping again, rising cases of the Omicron variant might cause US and UK consumers to quickly go back to online shopping. Regardless of how you plan to *spend* your holiday this year, An-yal wishes you a Merry Christmas! Sources: https://lnkd.in/eh_P3FSh https://lnkd.in/gavWbuMf https://lnkd.in/gHGDu6-N

An-yal has been helping beverage brands in cultivating a home-drinking experience for their audiences. As COVID19 changed peoples' lifestyle since early 2020, consumption of alcohol at restaurants dropped by 52.7%, and overall consumption of alcoholic beverages including at restaurants and in homes dropped by 8.1%. However, home consumption saw increase of 13.6% compared to 2019. And spending more time at home has apparently created new demands.  Kirin Beer recently started offering a monthly ‘beer server rental’ and home delivery service where people can order minimum 4 litres of various Kirin beers to enjoy in the home at fairly reasonable prices.  However, for example, with chain pub restaurants like Teke-Teke and Ikkyu serving draft beers at under ¥200 a glass, some of this demand may likely wain post-pandemic. Certainly though the home-drinking space will still continue to develop alongside increasing work-home lifestyles in Japan. #japaneseculture #japanbusiness #alcohol #covid19business

Y2K fashion has had a bad rap, but it was a remedy to many in 2021 . In fashion, everything comes back in style, and Y2K fashion absolutely dominated 2021. Bubblegum pink, tiny miniskirts, low cut pants, midriffs, bright makeup, and tiny bags all made a comeback last year. Platform shoes also grew rapidly in popularity. Though these trends seem superficial, the power it had over last year reveals a more profound reason. According to celebrity stylist Nicole Chavez, “people just want to feel happy again”, especially with the pandemic still putting the world at a halt, creating uncertainties for many. The tall shoes, bright colors, glitter, and revealed skin are all ways to have fun and feel confident during these trying times. Self-expression seems to be an important topic of mental health last year. The comeback of Y2K fashion isn’t merely nostalgic, but a desire to stand out, feel cute, comfortable and confident with one’s self. Perhaps fashion’s era of minimalism is entering a hiatus as people find more tranquility in loud, sparkly, vibrant attire. Source: https://lnkd.in/gA_GghUt

How has Japan’s advertising market faired during the pandemic with businesses scaling-down media spends and activations, as well as shifts in consumer behaviour?  Comparing ad sales data from 2019 and 2020, the one and only winner is Internet. In the traditional media category, a downwards trend has been long in the making, however, magazine ad sales suffered most last year dropping by almost 33%. Disruption to inbound tourism and international activities hit hard on ‘overseas’ advertising (sales of foreign advertising and media), decreasing from a very respectable 51 billion yen in 2019 down 46% to less than 30 billion yen by close of 2020. #advertising #marketing #Japan #covid19pandemic #mediabuying