Anchor Marketing ND
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Anchor Marketing ND
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SOCIAL MEDIA MARKETING
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Jan 16, 2023
Branding When Business Is Good
A common question in the world of marketing is “can I stop building my brand when I am busy?” At Anchor, sometimes we even run across a slightly different version of this question, “should I still be promoting my products or services even though I can’t keep up with demand?” These are both important questions... Read more » The post Branding When Business Is Good first appeared on Anchor Marketing.
Read moreOct 7, 2022
Quality Over Quantity For Your Brand Message
Have you ever heard of the marketing rule of seven? The rule states that a potential customer must see a brand’s message at least seven times before they’re ready to take action. Keep in mind this rule was formed in the 1930s, before we had the internet and social media, and television and radio stations... Read more » The post Quality Over Quantity For Your Brand Message first appeared on Anchor Marketing.
Read moreAug 9, 2022
Maybe It’ll Grow On Me
Let me tell you a quick story about an entrepreneur who was working to supplement his income in 1971 by teaching an accounting class at Portland State University. One night, he came across a graphic design student in the hallway who was working on a drawing assignment and offered to pay her $2/hour if she... Read more » The post Maybe It’ll Grow On Me first appeared on Anchor Marketing.
Read moreJun 16, 2022
Selling Heart Attacks
Recently, I heard Dana Carvey and David Spade interviewing Bob Odenkirk on their Fly On The Wall podcast, and there was an exchange that I found both funny and insightful. Carvey and Odenkirk were discussing their respective heart issues (in particular, Odenkirk’s heart attack on Better Call Saul), and they hit upon the fact that... Read more » The post Selling Heart Attacks first appeared on Anchor Marketing.
Read moreMar 7, 2022
Engaging Prospects At The Top Of The Marketing Funnel
When customer prospects begin their research on overcoming a challenge, they’re seldom receptive to a “hard sell” pitch. To some, this may sound counterintuitive. It’s easy to talk yourself into shouting “I have the answer! I have just what you’re looking for!” at prospects because you know your products or services can help. However, the first step... Read more » The post Engaging Prospects At The Top Of The Marketing Funnel first appeared on Anchor Marketing.
Read moreFeb 28, 2022
Do You Have Bouncing QR Code Guts?
During professional football’s 2022 “big game” (don’t try to say anything else, or you’ll hear from Roger Goodell and his lawyers), we saw Coinbase spend $14 million to run sixty seconds of weird music and a bouncing QR code (you can watch it on YouTube here). Viewers were transfixed – not by how awesome the... Read more » The post Do You Have Bouncing QR Code Guts? first appeared on Anchor Marketing.
Read moreNov 19, 2021
What Will The Web Do Without Cookies?
It’s a question that pretty much every business on the internet is asking. However, most of them are asking it very quietly for two reasons: First, they don’t want anybody to panic. Second, they don’t know the answer. Just in case you think I’m talking about Oreos or Chips Ahoy (which used to be like... Read more » The post What Will The Web Do Without Cookies? first appeared on Anchor Marketing.
Read moreNov 11, 2021
How A CRM Makes Communication Better
There is so much business technology at our fingertips today that it can be challenging to know what to invest your time and money into. With that being said, one of the most proven choices is a Customer Relationship Management (CRM) platform. CRMs are software packages that store and manage a company’s customer contact information. When used correctly,... Read more » The post How A CRM Makes Communication Better first appeared on Anchor Marketing.
Read moreOct 11, 2021
Don’t Count On Osmosis For Employee Training
It’s a running joke for many business leaders that much of what they know they learned via osmosis. By strict definition, osmosis is about molecules and membranes, but what we’re talking about is the process of gradually assimilating knowledge. In short, if you’re around something enough, you’ll eventually learn about it. Osmosis is a clever... Read more » The post Don’t Count On Osmosis For Employee Training first appeared on Anchor Marketing.
Read moreSep 28, 2021
Snapchat Gives Brands Public Profiles
Recently, Snapchat started to allow businesses to utilize Public Profiles (after an extended period of testing). Snapchat Public Profiles allow brands / companies to build a permanent presence on Snapchat. Businesses can now create a profile that has content highlights for the world to see, along with any augmented reality (AR) lenses they’ve created for... Read more » The post Snapchat Gives Brands Public Profiles first appeared on Anchor Marketing.
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