Feb 11, 2021
iOS 14: The End of the Facebook Business Model?
It’s inevitable, Facebook is frantically preparing for the impact of Apple’s latest update in the coming weeks. With the release of iOs 14, Apple will require all App Store applications to display a notification to iOS 14 users conformingly to the AppTracking Transparency (ATT) framework. The update will have major repercussions on companies advertising on...
Read moreMay 27, 2019
The Ins and Outs of Influencer Marketing
Influencer marketing can seem like a daunting approach to digital marketing. Influencer culture has been around for nearly a decade, but the fluid nature of digital content means that it’s an ever-changing field. Influencers have been in the public eye many times throughout the 2010’s, from the runaway success (and eventual catastrophic failure) of Fyre...
Read moreAug 17, 2017
Special Feature – Reddit & Marketing Part 3: Marketing Opportunities on Reddit
Part 1: What is Reddit? Part 2: Reddit vs. Facebook & Other Social Media Part 3: Marketing Opportunities on Reddit Part 3– Marketing on Reddit Marketing Opportunities on Reddit If you read the two previous parts of this special feature, you now realize how Reddit can be the perfect platform to reach very specific...
Read moreAug 3, 2017
Special Feature – Reddit & Marketing Part 2: Reddit vs. Facebook & Other Social Media
Part 1: What is Reddit? Part 2: Reddit vs. Facebook & Other Social Media Part 3: Marketing Opportunities on Reddit Part 2 – Reddit vs. Facebook & Other Social Media User Bases: Reddit vs. Facebook Reddit’s user base, known as Redditors, is different than Facebook’s, Instagram’s and Twitter’s in many ways. On Reddit, users create...
Read moreJul 27, 2017
Special Feature – Reddit & Marketing Part 1: What is Reddit?
Part 1: What is Reddit? Part 2: Reddit vs. Facebook & Other Social Media Part 3: Marketing Opportunities on Reddit Introduction Reddit is an immensely popular platform, divided by interests, where users engage constantly. With that in mind, it seems like the perfect platform for brands to market their products and services. Think again! It’s...
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