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SOCIAL MEDIA MARKETING
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Apr 21, 2020
By ApolloBravo The food and beverage industry has had little time to react to the global pandemic that is COVID-19. Just a month ago, it was business as usual for restaurants across the country. But, as we know, the situation deteriorated rapidly over the course of March. Few restaurants were prepared for such a cataclysmic […] The post How Restaurants Can Adapt to a New Reality During the COVID-19 Pandemic appeared first on ApolloBravo.
Read moreNov 12, 2019
When we just hear information, we only recall 10% of the message three days later. Add an image to that information, and that percentage rises to a whopping 65%. The post Using images to increase conversion rates appeared first on ApolloBravo.
Read moreOct 9, 2019
We have officially entered the streaming era of video content. The numbers coming out these past few years show a strong movement away from cable, and onto various streaming platforms. This is all thanks to the affordability and accessibility of smartphones. Or is it? You might be surprised to learn how much over-the-top (OOT) devices […] The post Advertising in the era of streaming video content. appeared first on ApolloBravo.
Read moreAug 7, 2019
Today, there are over 2 billion active Facebook users, a billion active Instagram accounts, and 365 million active Twitter users worldwide. That’s how huge the social media industry came since the inception of these social networking channels in 2004, 2010, and 2006, respectively. In fact, in the United States alone, over 77% of Americans have […] The post Elements of a Successful Social Media Marketing Campaign appeared first on ApolloBravo.
Read moreJul 9, 2019
Customer engagement is one of the crucial factors of online marketing. If done right, it can lead to increased productivity by up to 50%, lower the customer attrition by up to 63%, and increased profit by up to 55% according to Gallup. So if you want your online business to have these similar benefits, then […] The post The Best Digital Marketing Strategies To Drive Customer Engagement appeared first on ApolloBravo.
Read moreJan 26, 2018
It’s safe to say that the age of online shopping is here to stay. With that, there has been a huge shift to shopping on a smartphone. In theory, this should be more convenient for consumers, but a lot of brands are actually falling behind when it comes to the mobile shopper’s experience. Mobile commerce […] The post Is Your Website Helping or Hurting Your Brand on Smartphones? appeared first on ApolloBravo.
Read moreMay 5, 2016
Promotions like giveaways are powerful marketing tools that can be used to achieve a number of different goals. At least, that’s the case if they are executed properly. Unfortunately, business owners often have little to no experience in setting up and running giveaways, and they often come away disappointed. If you’d like to enhance your […] The post 5 Tips for Running a Successful Giveaway appeared first on ApolloBravo.
Read moreJan 19, 2015
It’s the most powerful tool in mobile marketing yet it’s missing from nearly every website. In this quick slideshare presentation I share the best-kept secret in mobile, and how companies like Uber, Airbnb, and Producthunt are using it to enhance customer engagement and drive sales. I include some active examples and several ideas for adding […] The post What’s missing from nearly every website? appeared first on ApolloBravo.
Read moreAug 22, 2014
59 million US smartphone owners will use digital coupons this year. That’s a 37.5% increase over 2013. in addition redeeming digital coupons on a PC still remains the most popular option with 33% of all PC users redeeming offer codes online. An additional 27% of these same users made a trip to a store to […] The post Mobile Marketing to drive special offers and events seen as essential for brick-and-mortar retailers. appeared first on ApolloBravo.
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