Arcane Marketing
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SOCIAL MEDIA MARKETING
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Jan 3, 2023
An Introduction To PPC Keyword Research 2023
If you launch a pay-per-click (PPC) campaign using a bunch of random keywords you think might work, do you know if anyone will click on your ad? The simple answer is yes. They will. How do you know it’s the right, targeted, audience that does click on your ad? But, when you don’t strategize your keywords […]
Read moreDec 29, 2022
15 Local Directories Your Dental Office Should Be In
Updated for 2023 – The Best Dental Local Directories List Arcane Marketing has been able to help serve dental clients all over the US with digital marketing and specifically SEO. In fact, to date, we’ve worked with over 100 successful dental practices to help with their digital marketing success. This covers SEO, PPC, social media, […]
Read moreDec 5, 2022
Q&A: What Does ROI Stand For
A term that is tossed around a lot in business is ROI and ROI calculations. ROI stands for return on investment ROI is one of the best metrics to evaluate the power of different investments and the worth of different strategies. It weighs your initial cost, your initial investment, against your net income. You can […]
Read moreOct 31, 2022
How Google’s May 2022 Broad Core Algorithm Update Is Affecting Your Marketing
SEOs and marketers need to be aware of how the May 2022 broad core algorithm update is affecting their website’s visibility in search results. The update, which is Google’s first core update since November 2021, is designed to improve the quality of search results by making changes to the way ranking signals are processed. The […]
Read moreSep 27, 2022
Top 7 PPC Management Mistakes We Often See & How To Fix Them
Over the last decade, Google Ads has changed and evolved more times than we can even count. Many businesses recognize the importance of utilizing solid PPC management and Google Ads but don’t fully understand how the platform works. This causes delays in the learning process that lead to missed conversions and brand-building opportunities. With the […]
Read moreJun 14, 2022
Google Analytics 4 Vs. Universal Analytics
Website analytics tracking has evolved, and the latest leap in analytics tracking is Google Analytics 4 (GA4). GA4 offers several features that universal analytics does not, making it the clear choice for website owners looking to get the most out of their Google Analytics data, as well as companies providing digital marketing services who need […]
Read moreDec 20, 2021
Nathan Hawkes is recognized as ‘Top 100 Marketing & Advertising Leaders’ by MARsum in 2021
Top 100 Marketing and Advertising Leaders At the June 2021 Global Marketing & Retail Summit in Las Vegas, NV hundreds of industry professionals and thought leaders met together for three days of networking, education and celebration of those who’d been nominated by their peers as the ‘Top 100 Marketing & Advertising Leaders.’ Among the 100 […]
Read moreDec 16, 2021
Strategies For Attracting Over 1000 Visitors To Your Website | Episode 24 | Marketing of the Minds
How can I get more traffic to my website? When it comes to bringing more traffic to your website, there’s two main questions to ponder. What is it specifically that you want to accomplish? What is the end goal? You don’t want to just jump right into it without a plan in place or knowing […]
Read moreDec 14, 2021
The Best Ways To Improve Website Performance | Episode 23 | Marketing of the Minds
Are you looking at your website and thinking, “It’s been a while since this has changed” or “This is really looking outdated”? Well, then it might be time to make a few changes. But don’t make those changes without a plan in place. You want to make sure your website is truly working for you. […]
Read moreDec 14, 2021
How To Sell More Of Your Services Without Increasing Your Workload | Episode 22
No matter the industry you are in, when it comes to increasing your sales revenue there can be a lot of natural barriers or obstacles that arise during the sale. Some of these obstacles may include: Lack of trust in the supplier Money or finances Don’t see the value Bad timing Lack of support from […]
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