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Castro & Company

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Ariad Partners works with growth-oriented companies to increase their sales and accelerate value. We provide creative practical, sales-driven integrated marketing and sales alignment services to software, technology, and professional services firms. We help our clients leverage sound strategies and Web 2.0 technologies to shorten the sales cycle, make them more effective in winning new business and help them expand and retain their customer base.

Ready to put the practice of closed-loop marketing to the best use for your business? Need directions on taking that first step? Click here and let our experts help you #Strategy
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Ariad Partners on Twitter

Continuously generating new leads is key to a profitable B2B business. The more leads you receive, the more opportunities you’ll have to create and close deals for your product or service. However, if the leads you’re working with are not qualified to purchase, your sales team could be wasting their time targeting the wrong prospects— [&#8230;]

How to Get High-Quality Leads for Your Business

Marketing teams whose primary focus is on the number of new leads generated for their website are often met with disgruntled sales reps that challenge the quality of those produced leads. Without a clear definition of what qualifies as a “good fit lead,” marketing and sales teams will continue to be at odds, causing hot [&#8230;]

Lead Scoring- How to identify good-fit leads

There isn&#8217;t a one-size-fits-all approach to improving employee engagement and productivity. If your company wants to move the needle, you must consider a broad range of employee engagement solutions. However, it doesn&#8217;t end there; you&#8217;ll need to adjust them to meet your specific needs to achieve the most benefits for your company and your employees. [&#8230;]

3 Steps to Improve Employee Engagement and Productivity

Once you launched your business, you realized that being an entrepreneur takes considerable time and effort. From the start, you wore many hats – from sales and marketing to finance and customer support. You were virtually a one-person show focused on survival. The time has come to take the next steps and grow your business, [&#8230;]

5 Tips to Take Your Small and Midsize Business (SMB) to the Next Level

As you begin to fill your CRM with leads and opportunities, the need for a solid lead-nurturing strategy becomes more apparent. Allowing “bad timing&#8221; or “not-ready” leads to fall by the wayside could result in the loss of future revenue for your business. In this article, we’ll discuss lead nurturing best practices to keep your [&#8230;]

Staying Top of Mind – Lead Nurturing Best Practices

The most successful B2B companies use relationship selling to increase sales — focusing on client relationships and providing value. Relationship selling is a “customer-centric” sales mentality, where the sales rep develops a relationship with the prospect providing value and assistance throughout each stage of their buying journey. Unlike the traditional transactional sale, where the product [&#8230;]

Relationship Selling – 6 Tips to Provide Value and Increase Sales

As described by Investopedia, value is the monetary, material, or assessed worth of an asset, good, or service. In the business-to-business (B2B) world, it&#8217;s what everyone desires. Think about it… let’s assume that your software-as-a-service (SaaS) business provides companies with customer relationship management (CRM) software. To gain and keep a competitive edge, you need a [&#8230;]

5 Foolproof Ways Your B2B Company Can Provide Customers with More Value

With remote work being more prevalent within modern organizations, work-life balance has become an actionable priority for many stay-at-home professionals – remote leaders in particular. As managers experience the numerous challenges that come with leading from a distance, their stress and burnout levels are increasing at an accelerated rate. A recent employee survey showed double [&#8230;]

How to Find Work-Life Balance as a Remote Leader

Email newsletters provide readers with essential information about your business, such as announcements, engaging and informative content, and promotions. This form of communication was designed to keep your audience informed and updated and give you leverage to nurture subscribers and build the trust that is essential for them to purchase from you – whether immediately [&#8230;]

5 Tips to Help You Create High-Quality Emails

Are you a business-to-business (B2B) company that uses inbound and outbound lead generation activities to fill your sales pipeline? From an inbound perspective, you may be creating enticing offers, blogging, and giving a boost to everything you create with search engine optimization (SEO). The metrics you’re using to track your success, such as the number [&#8230;]

How to Set Outbound Lead Generation Goals

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Ariad Partners Blog

Inbound marketing can be remarkably effective in generating leads, moving them through the buyer's journey � helping you achieve your goals & increasing revenue. Get access to our free ebook & ramp up your #LeadGen strategy! #B2B #HubSpot https://insights.ariadpartners.com/lead-acceleration-guide

Generating all the leads in the world means nothing if they are not a good fit for your business. Read on for tips on identifying the good ones and #MarketingStrategies to get high-quality leads for your business. https://bit.ly/3bs6Ay9

Want to build relationships & increase sales opportunities? Curious about how you can stay top-of-mind with customers & leads? Want insight into marketing & sales alignment, automation, & outbound strategies? We have your answers #HubSpot #GrowthAgency
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Genuinely engage with your prospects and provide value at every stage of your #salesprocess — we’ll show you how. Check out our latest article to learn how you can increase opportunities to upsell, cross-sell, & get to the top of your sales team! #Inbound
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Buyer Personas give you and your team a better understanding of your ideal prospects and customers while making it easier for you to create content tailored to their specific needs, behaviors, and challenges. Learn how to identify quality leads for your business here: #IT #Marketing
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Computer screens are known for keeping employees stationary, and an inactive lifestyle can take a toll on their physical health, resulting in further disengagement. We've compiled several ways for you to keep your employees active and engaged, learn more! https://bit.ly/3rY3JPP

While there's no magic formula, there are tried and true strategies that will help take your SMB to the next level! To guide you on this journey, we've compiled 5 tips to boost your business's growth here: #strategy #ROI https://bit.ly/3l46KMs

Struggling to meet your outbound #leadgen goals? At a high level, you need to know what metrics should be tracked to determine if your activities are successful. Check out our latest blog and learn the top 3 questions you should be answering! https://bit.ly/3xeZ6EL #B2B #IT

Where can you find the best employee engagement advice? Go straight to the source! Check out our latest post and learn how you can use employee feedback to improve overall productivity. https://bit.ly/3dxfMOz #inclusion #remote

As an entrepreneur, you likely wear many hats - from sales and marketing to finance and customer support, it can feel like you're virtually a one-person show, focused just on survival. Read on and learn how you can begin to expand your business! #ROI https://bit.ly/3bAtfW5