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Jan 13, 2023
A Rising Tide: New Orleans’ Marketing Scene is Growing Fast
As the city comes off a collective high from the Tulane Green Wave’s first bowl game win since 1934, I’ve been reflecting on another tide that’s turning – the New Orleans marketing scene. Here’s a look at the industry’s evolution and why now is a great time for marketers to work and live in the […] The post A Rising Tide: New Orleans’ Marketing Scene is Growing Fast appeared first on Alloy | Integrated Marketing for Global Tech Brands Who Dare to Stand Out.
Read moreJan 5, 2023
CMO’s: 3 Easy & Overlooked Ways to Advocate for More Budget
In August 2022, Deloitte released one of its holy grails – the 28th edition of The CMO Survey. From mid-2021 to mid-2022, marketing budgets had grown more than 10% and were back to pre-pandemic levels as a percentage of overall budgets (11.8%). Things were looking up even more – as B2B CMOs said they expected […] The post CMO’s: 3 Easy & Overlooked Ways to Advocate for More Budget appeared first on Alloy | Integrated Marketing for Global Tech Brands Who Dare to Stand Out.
Read moreDec 22, 2022
Money Moves: 2 Digital Banking Trends to Watch in 2023
Sharp changes in consumer behaviors and preferences during the pandemic forced financial institutions to accelerate their digital transformation. And many of these customer expectations – like cashless transactions – are proving to have permanency as COVID fades from the rearview. As a result, new FinTechs – from lending apps to alt investment platforms – have […] The post Money Moves: 2 Digital Banking Trends to Watch in 2023 appeared first on Alloy | Integrated Marketing for Global Tech Brands Who Dare to Stand Out.
Read moreDec 20, 2022
Will Satellite Broadband Force Telecom Marketing to Change?
If owning our digital town hall wasn’t enough, Elon Musk now has his sights set on owning how we get access to that town hall. Recent blue check marks aside when Musk says he’s going to do something, he usually does it well. So of course when Musk announces Starlink, his high-speed satellite-operated public internet, […] The post Will Satellite Broadband Force Telecom Marketing to Change? appeared first on Alloy | Integrated Marketing for Global Tech Brands Who Dare to Stand Out.
Read moreDec 14, 2022
Tech Boards Share What They Expect from Marketing in 2023
It’s that time of year when every IT leader turns into a gypsy, peering into their crystal ball to predict what the New Year will bring. With so much soothsaying swirling about, it’s easy for tech CMOs to get lost in macro trends and lose sight of organizational-specific expectations. So, we asked IT board members […] The post Tech Boards Share What They Expect from Marketing in 2023 appeared first on Alloy | Integrated Marketing for Global Tech Brands Who Dare to Stand Out.
Read moreDec 13, 2022
Meet the Team: William Bosley
We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get to know our team. Meet our newest Account Executive, William Bosley. Practice Group(s) – FinTech, Health IT, Cyber/Cloud Fill in the blank: I don’t know why _____ doesn’t just ______. […] The post Meet the Team: William Bosley appeared first on Alloy | Integrated Marketing for Global Tech Brands Who Dare to Stand Out.
Read moreDec 5, 2022
Shifting to a Hybrid Workforce: 4 Tips for Employers
Before the pandemic forced employees to trade in their blazers and commute times for makeshift home offices and neverending Zoom meetings, sitting in an office from 9-to-5 was the norm for many. But now that the world is shifting towards the way things were pre-2020, remote workers are reticent to return to the traditional in-office […] The post Shifting to a Hybrid Workforce: 4 Tips for Employers appeared first on Alloy | Integrated Marketing for Global Tech Brands Who Dare to Stand Out.
Read moreDec 1, 2022
2 Ways Cybersecurity Marketers Can Have Fun with FUD
“FUD” has taken some heat over the last few years as cybersecurity marketers – including my colleague Willa – have soured on using fear tactics to motivate cybersecurity sales cycles. Lior Div, CEO of Cybereason, writes that FUD is “fear mongering [used] to meet a short-term goal,” which is nicer than Wikipedia which just calls […] The post 2 Ways Cybersecurity Marketers Can Have Fun with FUD appeared first on Alloy | Integrated Marketing for Global Tech Brands Who Dare to Stand Out.
Read moreNov 23, 2022
New Report: Economic Headwinds Require Emphasis on Revenue Retention
Released earlier this year, our data report on the State of the Modern Customer Journey was clear: With recessionary fears, inflation concerns and a volatile job market, tech companies are doubling down on customer retention and loyalty. In fact, 73% of B2B tech companies have accelerated existing customer revenue goals, while 41% decreased emphasis on […] The post New Report: Economic Headwinds Require Emphasis on Revenue Retention appeared first on Alloy | Integrated Marketing for Global Tech Brands Who Dare to Stand Out.
Read moreNov 22, 2022
The Rise of B2B Commerce Customer Experiences
Over the past decade, B2C brands have successfully transformed their businesses to operate effectively in the web 2.0 world (and forthcoming web 3.0 one). Now, it’s time for B2B brands to learn from the B2C digital experience playbook. Why? My prediction: by 2025, the majority of B2B commerce will be conducted online. And I’m not […] The post The Rise of B2B Commerce Customer Experiences appeared first on Alloy | Integrated Marketing for Global Tech Brands Who Dare to Stand Out.
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