Afghanistan

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ARPR is an award-winning tech PR agency representing cybersecurity, FinTech, cloud and HealthIT brands. From Day 1 we’ve existed to fill a deep void in specialized subject matter expertise and to bring consistency to the integration of media relations, content marketing, social media and demand generation. As such, ARPR is uniquely built to strategize and execute multi-channel marketing communication campaigns that make our client reputations thrive and their sales pipelines prosper. Driving our Panorama Approach is our team, aka the Army of Awesome, whose collective energy and passion consistently lands us on national and local Best Places to Work lists. 

As the city comes off a collective high from the Tulane Green Wave’s first bowl game win since 1934, I’ve been reflecting on another tide that’s turning &#8211; the New Orleans marketing scene. Here&#8217;s a look at the industry&#8217;s evolution and why now is a great time for marketers to work and live in the [&#8230;]
The post <a rel="nofollow" href="https://alloycrew.com/perspectives/a-rising-tide-new-orleans-marketing-scene-is-growing-fast/">A Rising Tide: New Orleans’ Marketing Scene is Growing Fast</a> appeared first on <a rel="nofollow" href="https://alloycrew.com">Alloy | Integrated Marketing for Global Tech Brands Who Dare to Stand Out</a>.

ARPR

A Rising Tide: New Orleans’ Marketing Scene is Growing Fast

In August 2022, Deloitte released one of its holy grails &#8211; the 28th edition of The CMO Survey. From mid-2021 to mid-2022, marketing budgets had grown more than 10% and were back to pre-pandemic levels as a percentage of overall budgets (11.8%).&#160; Things were looking up even more &#8211; as B2B CMOs said they expected [&#8230;]
The post <a rel="nofollow" href="https://alloycrew.com/perspectives/how-to-request-more-marketing-budget-at-your-software-company/">CMO’s: 3 Easy &amp; Overlooked Ways to Advocate for More Budget</a> appeared first on <a rel="nofollow" href="https://alloycrew.com">Alloy | Integrated Marketing for Global Tech Brands Who Dare to Stand Out</a>.

CMO’s: 3 Easy & Overlooked Ways to Advocate for More Budget

Sharp changes in consumer behaviors and preferences during the pandemic forced financial institutions to accelerate their digital transformation. And many of these customer expectations &#8211; like cashless transactions &#8211; are proving to have permanency as COVID fades from the rearview. As a result, new FinTechs &#8211; from lending apps to alt investment platforms &#8211; have [&#8230;]
The post <a rel="nofollow" href="https://alloycrew.com/perspectives/digital-banking-payment-2023-trends/">Money Moves: 2 Digital Banking Trends to Watch in 2023</a> appeared first on <a rel="nofollow" href="https://alloycrew.com">Alloy | Integrated Marketing for Global Tech Brands Who Dare to Stand Out</a>.

Money Moves: 2 Digital Banking Trends to Watch in 2023

If owning our digital town hall wasn’t enough, Elon Musk now has his sights set on owning how we get access to that town hall. Recent blue check marks aside when Musk says he’s going to do something, he usually does it well. So of course when Musk announces Starlink, his high-speed satellite-operated public internet, [&#8230;]
The post <a rel="nofollow" href="https://alloycrew.com/perspectives/satellite-broadband-calls-for-new-telecom-marketing-strategies/">Will Satellite Broadband Force Telecom Marketing to Change?</a> appeared first on <a rel="nofollow" href="https://alloycrew.com">Alloy | Integrated Marketing for Global Tech Brands Who Dare to Stand Out</a>.

Will Satellite Broadband Force Telecom Marketing to Change?

It’s that time of year when every IT leader turns into a gypsy, peering into their crystal ball to predict what the New Year will bring. With so much soothsaying swirling about, it’s easy for tech CMOs to get lost in macro trends and lose sight of organizational-specific expectations.&#160; So, we asked IT board members [&#8230;]
The post <a rel="nofollow" href="https://alloycrew.com/perspectives/tech-boards-share-what-they-expect-from-marketing-in-2023/">Tech Boards Share What They Expect from Marketing in 2023</a> appeared first on <a rel="nofollow" href="https://alloycrew.com">Alloy | Integrated Marketing for Global Tech Brands Who Dare to Stand Out</a>.

Tech Boards Share What They Expect from Marketing in 2023

We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get to know our team. Meet our newest Account Executive, William Bosley. Practice Group(s) &#8211; FinTech, Health IT, Cyber/Cloud Fill in the blank: I don&#8217;t know why _____ doesn&#8217;t just ______. [&#8230;]
The post <a rel="nofollow" href="https://alloycrew.com/perspectives/meet-the-team-william-bosley/">Meet the Team: William Bosley</a> appeared first on <a rel="nofollow" href="https://alloycrew.com">Alloy | Integrated Marketing for Global Tech Brands Who Dare to Stand Out</a>.

Meet the Team: William Bosley

Before the pandemic forced employees to trade in their blazers and commute times for makeshift home offices and neverending Zoom meetings, sitting in an office from 9-to-5 was the norm for many. But now that the world is shifting towards the way things were pre-2020, remote workers are reticent to return to the traditional in-office [&#8230;]
The post <a rel="nofollow" href="https://alloycrew.com/perspectives/perspectives-shifting-to-hybrid-work/">Shifting to a Hybrid Workforce: 4 Tips for Employers</a> appeared first on <a rel="nofollow" href="https://alloycrew.com">Alloy | Integrated Marketing for Global Tech Brands Who Dare to Stand Out</a>.

Shifting to a Hybrid Workforce: 4 Tips for Employers

“FUD” has taken some heat over the last few years as cybersecurity marketers &#8211; including my colleague Willa &#8211; have soured on using fear tactics to motivate cybersecurity sales cycles.&#160; Lior Div, CEO of Cybereason, writes that FUD is “fear mongering [used] to meet a short-term goal,” which is nicer than Wikipedia which just calls [&#8230;]
The post <a rel="nofollow" href="https://alloycrew.com/perspectives/2-ways-cybersecurity-marketers-can-have-fun-with-fud/">2 Ways Cybersecurity Marketers Can Have Fun with FUD</a> appeared first on <a rel="nofollow" href="https://alloycrew.com">Alloy | Integrated Marketing for Global Tech Brands Who Dare to Stand Out</a>.

2 Ways Cybersecurity Marketers Can Have Fun with FUD

Released earlier this year, our data report on the State of the Modern Customer Journey was clear: With recessionary fears, inflation concerns and a volatile job market, tech companies are doubling down on customer retention and loyalty. In fact, 73% of B2B tech companies have accelerated existing customer revenue goals, while 41% decreased emphasis on [&#8230;]
The post <a rel="nofollow" href="https://alloycrew.com/perspectives/b2b-marketers-emphasize-revenue-retention/">New Report: Economic Headwinds Require Emphasis on Revenue Retention</a> appeared first on <a rel="nofollow" href="https://alloycrew.com">Alloy | Integrated Marketing for Global Tech Brands Who Dare to Stand Out</a>.

New Report: Economic Headwinds Require Emphasis on Revenue Retention

Over the past decade, B2C brands have successfully transformed their businesses to operate effectively in the web 2.0 world (and forthcoming web 3.0 one). Now, it’s time for B2B brands to learn from the B2C digital experience playbook. Why? My prediction: by 2025, the majority of B2B commerce will be conducted online. And I’m not [&#8230;]
The post <a rel="nofollow" href="https://alloycrew.com/perspectives/the-rise-of-b2b-commerce-customer-experiences/">The Rise of B2B Commerce Customer Experiences</a> appeared first on <a rel="nofollow" href="https://alloycrew.com">Alloy | Integrated Marketing for Global Tech Brands Who Dare to Stand Out</a>.

The Rise of B2B Commerce Customer Experiences

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RT @socialmedia2day: Insights based on 1k job ads https://t.co/Chcrkar2jx

RT @PRDaily: From coaching your leaders on body language to repurposing sound bites, here are three tips to make your brand storytelling st…

It’s ♌ season so we wanted to give a birthday shoutout to our one and only Leo, @cortjohnston8! She is continuously evolving to become a better citizen for her clients, team, and community and is true to her sign - ambitious, loyal, and big-hearted.

Web2 is not authentic, in fact it’s really hard to figure out a real review from a fake one. Web3 is here to fix that. Here’s how: https://t.co/zKBOeBzbjw

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