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SOCIAL MEDIA MARKETING
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Nov 14, 2022
We Need to Talk: 3 Easy Steps to Building Your Brand Voice
Marketing is the art of convincing people of what they want. Brand voice is the person your business is while they are doing the convincing. Every brand has a voice, intentional or not. Big Jim’s BBQ makes the best burgers in town. Big Jim tells a joke every time you come in to eat. Big [...] The post We Need to Talk: 3 Easy Steps to Building Your Brand Voice appeared first on .
Read moreSep 12, 2022
How SSL Plays A Critical Role For Your Website’s Security
Protecting your customers’ sensitive information and your website is critical to the prosperity of your business and ongoing marketing health. Keeping a secure website will ensure your customers trust you; it can also improve your website ranking. We are passionate about making sure your business succeeds at your marketing, so we caught up with our [...] The post How SSL Plays A Critical Role For Your Website’s Security appeared first on .
Read moreAug 22, 2022
5 Reasons to Use More Images in Your Marketing
Think you use enough pictures in your online marketing? Here are 5 great reasons why you should take a good look at your visual marketing efforts. 1. Our brains naturally process images faster and easier. 90% of information transmitted to the brain is visual, and visuals are processed 60,000x faster in the brain than text [...] The post 5 Reasons to Use More Images in Your Marketing appeared first on .
Read moreAug 1, 2022
What You Should Know About Website Image Quality & Optimization
You may think that having high-quality images on your website is a back-burner issue, but we can assure you that it should be one of your highest priorities, and not just for the aesthetics! Having high-quality, properly optimized images will increase your users’ experience exponentially. It will make your website load much faster and drive [...] The post What You Should Know About Website Image Quality & Optimization appeared first on .
Read moreJul 18, 2022
8 Reasons Why Your Roofing Leads Are Slower This Year
In the past, you put your name in the phone book and slapped together a chintzy website to bootstrap your company into forward motion. You knew your roofing company was better quality than your competitors, but word-of-mouth was what made your phone ring. We’ve heard this statement hundreds of ways, “We just had a big [...] The post 8 Reasons Why Your Roofing Leads Are Slower This Year appeared first on .
Read moreJul 4, 2022
9 Questions Answered About Pay-Per-Click and Google Ads
If you are trying to market your business in this advanced internet age, pay-per-click marketing will prove to be one of the best marketing techniques. Pay-per-click marketing benefits all who are involved: Searchers can easily find what they are looking for Advertisers can find the perfect audience through the search query Search engines can do [...] The post 9 Questions Answered About Pay-Per-Click and Google Ads appeared first on .
Read moreJun 20, 2022
How to Do Keyword Research for Your Digital Marketing
Search marketers agree keyword research is a critical part of a successful SEO strategy. Without proper keyword research and tracking, your business is unlikely to get very far off the ground on a digital level. Keyword research is the backbone of all successful digital marketing. It is changing all the time, including implementing keywords specifically [...] The post How to Do Keyword Research for Your Digital Marketing appeared first on .
Read moreJun 6, 2022
4 Questions You Need To Ask Before Creating A Landing Page
Are you ready to create your landing page? Great! Here are four key questions to answer fully before any work is started. Starting the creation process by answering these four questions gives you, as the webpage owner, a massive advantage in fleshing out the content of the page. Question 1: What is the Goal? “What [...] The post 4 Questions You Need To Ask Before Creating A Landing Page appeared first on .
Read moreMay 23, 2022
Why Press Releases Are An Important Part Of Your Marketing Strategy
A true press release is a tool for a journalist to frame new information valuable to an audience. It must be timely, relevant to the audience, and impactful. Details must be delivered in a factual, neutral tone and include supportive quotes from key people within your organization. What a press release cannot do is advertise [...] The post Why Press Releases Are An Important Part Of Your Marketing Strategy appeared first on .
Read moreMay 2, 2022
How To Know If Your Marketing Strategy Targets the Right Area
Every industry has a target market: the perfect customer persona. In the construction industry, it may be a middle-aged, middle-class homeowner or a homeowner’s association manager. Knowing your target customer is key to your marketing strategy, but do you ever think about WHERE your target customer is? Their location is a crucial part of their [...] The post How To Know If Your Marketing Strategy Targets the Right Area appeared first on .
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