Mar 17, 2013
Christian Dior’s Brilliant Branded Content Win
In 2012, Christian Dior produced one of the best viral videos of the year for its Fall Collection. Based on minutes of social brand engagement, if looped nonstop in a single-viewer setting, Secret Garden would rotate continuously for about 75 years.
Read moreFeb 15, 2013
Apple and the Smart Home
Signs are now pointing to a new Apple Smart Home system which will be much more sophisticated than a highly-impressive interactive television. Grab a cup of coffee, then click here. "The device we see crystalizing is a larger, commercial-grade residential device that will act as the hub for home information sharing, interaction and management... Based on Wall Street's demands/needs, this is a product line which could easily create a new $1 trillion line of business for Apple."
Read moreJan 9, 2013
Heineken’s Future Bottle Challenge
Heineken's Limited Edition Design Challenge was our favorite crowdsourcing campaign of 2012. Allow us to walk you through the program.
Read moreSep 21, 2012
M83 and the Rise of Cinematic (Fan) Content
While a general decline in television entertainment quality continues, fantastic new UGC-HD content is bubbling up online from independent artists and storytellers located around the globe. And these independent artists, armed with camera technology that is cinema house-worthy, are changing the world of entertainment. The band M83 fully grasps this, as they've witnessed how each of their songs supports a host of original and inspired content. They are a true-UGC success story.
Read moreMar 3, 2012
Peter Weyland – Would Change the World
Make it easy for me to make the jump. Especially if we are jumping space.
Read moreFeb 3, 2012
GoPro… The Content of a Brand’s Character
GoPro continually defines and masters the "activity image capture" category. Therefore, to mark the 2011 release of their new HD Hero2 camera system, GoPro distributed Hero2 camera kits to select pro and pro-am athletes around the globe as a means to collect the "sickest" user-generated sports-content available. The athletes enthusiastically delivered.
Read moreFeb 1, 2012
Sony’s Connected-Device World Takes Shape
Sony is back in the mobile game with their new Xperia™ S HD mobile. The design & UX are very city / London and an important feature is the device pairing, which is highlighted at 2:00 min. This video offers sneak a peek at the next wave of interaction and brand device integration. Notice how many times direct access to Sony Entertainment and Sony Games is mentioned. It’s a signal of the forthcoming battle of device ecosystems. See: Sony […]
Read moreJan 10, 2012
Björk’s Biophilia… The Album Remastered
Björk has created the world's best album application to-date. Come with me and I'll explain.
Read moreSep 6, 2011
What Digital Nomads We Have Become – Part 3
We have entered a blue-sky moment for marketers, because the connected device space is vast and fluid…. and approaching the space as a marketer is comparable to the digital brand-building frenzy of the 1990s.
Read moreSep 2, 2011
What Digital Nomads We Have Become – Part 2
There will be over 7.1 billion mobile-connected devices, including machine-to-machine (M2M) modules, in 2015 - approximately equal to the world’s population in 2015 (7.2 billion).
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