Aspiration Marketing
2 reviews
Aspiration Marketing
2 reviews
Read more
GROWTH STRATEGIES
EMAIL MARKETING
SEARCH ENGINE OPTIMIZATION
CONTENT MARKETING
SOCIAL MEDIA MARKETING
GRAPHIC DESIGN
PPC
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Jan 19, 2023
SEO Tools - Which One Should I Use?
A wide variety of SEO tools are available, each with different objectives. Some tools are designed for specific tasks, such as competitive keyword research or backlink analysis, while others offer a broader range of features. Popular tools include Google Keyword Planner, SEMrush, Ahrefs, Yoast SEO, Moz, Google Search Console, and Screaming Frog. We'll take a quick look at this.
Read moreJan 18, 2023
How Should I Design A Business Website Structure in 2023?
A good website structure is crucial to helping visitors navigate the web presence of your company and find the information they need quickly and easily. Putting a well-structured design in place or improving an existing website can yield significant benefits.
Read moreJan 17, 2023
Is PPC The Right Social Media Advertising Strategy For You?
There was a time when marketers tried to make sales by interrupting their customers. Old-style outbound marketing methods like radio and TV ads, telemarketing, direct mail, trade shows, and cold calls, of course, still work; if done right, they can still yield a good ROI. But outbound marketing needs more precision and finesse of pay-per-click (PPC) advertising.
Read moreJan 12, 2023
Looking to Improve UX? Start with Website Design
The user experience (UX) is one of the most important components of your website. When you get it right, UX meets customer needs simply and intuitively, reducing friction and making your website experience more satisfying and less frustrating. In other words, your customers can find what they need, do what they want, flow seamlessly through the customer journey, and complete transactions smoothly.
Read moreJan 11, 2023
What Is Growth-Driven Design? Tips and Tricks To Get You Started
Growth-Driven Design (GDD) is a method of designing and developing websites that focuses on continuous optimization and improvement based on data and user feedback. Growth-Driven Design approaches yield better ROI, improved user experience, and data-driven decision-making.
Read moreJan 10, 2023
Using Inbound Lead Generation To Convert Customers
One of the main goals of inbound marketing is to generate leads – potential customers who have shown an interest in your product or service. But inbound lead generation by itself is not enough. To truly benefit from inbound marketing, you need to convert those leads into paying customers.
Read moreJan 8, 2023
How to Measure LinkedIn Ad Performance
So you've set up your first LinkedIn ad campaign. Or maybe you've been running LinkedIn ads for a while but with lackluster results. While other aspects of your digital marketing might be "set it and forget it" thanks to automation, LinkedIn ads require a little more ongoing attention. Following these steps will help you maximize the impact of LinkedIn advertising without using any third-party tools.
Read moreJan 7, 2023
The Dangers of Hiding Your Use of AI in Business
Artificial Intelligence has the potential to bring significant benefits to businesses that use it, such as improved efficiency and accuracy in tasks like data analysis and customer service. However, it's important to approach AI with a clear understanding of its capabilities and limitations and to have a plan for how it will be integrated into your business. Let's review some of the dangers of hiding your use of AI from your clients, why relying on your clients not finding out about your use of AI is a recipe for failure and explore the benefits of being transparent about your use of AI, and offer some practical tips on how to use AI in your business effectively.
Read moreJan 6, 2023
Social Media Advertising in 2023
According to statista.com, the six biggest social media platforms (Facebook, Instagram, Twitter, Pinterest, Linkedin, Youtube, and Snapchat) continue to grow their number of users, which is already in the hundreds of millions, if not billions. In 2023, leveraging your social media channels as a marketing tool will be more critical than ever.
Read moreJan 6, 2023
14 Benefits of Email Marketing
Just about everybody uses email every day. They check their inbox before breakfast, during the commute, and on coffee breaks. Email provides an efficient and cost-effective way to establish communications between your brand and your customers.
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