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SOCIAL MEDIA MARKETING
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Dec 16, 2022
Astound: What problems did engelhorn have before Astound came in as a partner? André: We didn’t have a specific framework for working in an Agile way before Astound, neither Scrum nor Kanban. We had our own “agile” setup, which has consequences if you don’t work in a specific framework with defined roles. We had much […]
Read moreDec 12, 2022
As part of the leadership team, Deborah brings more than 17 years of experience and a deep commitment to providing excellent end-to-end experience for employees. Her previous tenures include Connatix, Mediabrands, and Real Chemistry (formerly W2O Group), leading award-winning initiatives to advance diversity, inclusion, and women’s equity in today’s dynamic technology arena. But it is […]
Read moreNov 17, 2022
We did—which is why when Astound began the undertaking of launching our new website, we prioritized the implementation of strategic digital sustainability practices, putting our own technology expertise to use to positively impact climate-related issues and outcomes. The result? A 64 percent reduction in CO2 emissions by our site, with only .84g of CO2 produced […]
Read moreNov 9, 2022
Purple Dot, in collaboration with Astound Commerce, has just released a dynamic Salesforce-certified integration that unlocks the ability for your ecommerce brand to capture sales earlier, before the stock is available, by allowing customers to seamlessly pre-order products. It creates a direct workflow for your pre-orders, where inventory selected for pre-sell remains separate from in-stock […]
Read moreNov 4, 2022
Delivering the Life Science Tools of Tomorrow LST companies were early adopters of online B2B ordering, quick to recognize the benefits of ecommerce over catalog sales when it came to data validation and product comparison.But, as Astound found in a recent analysis, many of these online offerings remain stuck in the ’90s, especially when compared […]
Read moreNov 2, 2022
Ecommerce technologies are ever-evolving. Brands want more control over their customer experience: faster page speed, richer user experiences, quicker feature releases, and most importantly, higher conversion rates. Recently, the market has turned its attention to composable architecture as a solution that boasts best-of-breed services combined with better agility and cloud-native performance. But while 80 percent […]
Read moreOct 28, 2022
For brands, it begs the question: Do we meet consumers where they are and where they want to shop—on Amazon? Many brands have, seeing that much of Amazon’s recent growth has come from third-party sellers. Per Statista, Amazon’s net sales generated through third-party sellers hit US$27.4 billion as of the first quarter of 2022, a […]
Read moreOct 14, 2022
What made this list so interesting? For starters, among these 25 companies, nearly a third focus on products with ingredients that have healing properties or promote, or at least take pains not to hinder, wellness—like alcohol-free cocktail maker Sun Chaser (#1 on the list) and organic spice brand Loisa (#3). An additional 16 percent focus […]
Read moreOct 5, 2022
Sanctioned and judged by the Academy of Interactive and Visual Arts (AIVA), an invitation-only body comprising top-tier professionals from acclaimed media, advertising, and marketing firms, the w3 Awards honors the people behind award-winning websites, video, marketing, mobile, social channels, and podcasts. A testament to our expertise and unwavering dedication to maximizing business value for our […]
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