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Dec 3, 2022 ·
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Dec 20, 2022 ·
Great post by Semrush I will break down all of the concepts from this list into larger parts that are easier to understand by someone less familiar with SEO 👇 👨👩👧👦Demographics: Demographic segmentation involves dividing the market based on characteristics such as age, gender, income, education, and occupation. This type of market segmentation is often used by businesses to target specific groups within the market that are more likely to be interested in their products or services. For example, a luxury car manufacturer might use demographic segmentation to target high-income individuals, while a company that sells affordable clothing might target a younger, budget-conscious demographic. 🌎Geographic: Geographic segmentation involves dividing the market based on geographic location, such as by country, region, or city. This type of market segmentation is often used by businesses to understand regional differences and tailor their marketing efforts accordingly. For example, a company that sells beachwear might target coastal regions, while a company that sells winter coats might target colder regions. 🧠Psychographic: Psychographic segmentation involves dividing the market based on psychological characteristics such as values, attitudes, interests, and lifestyles. This type of market segmentation is often used by businesses to understand what motivates different groups within the market and how to effectively target them. For example, a company that sells environmentally-friendly products might target consumers who value sustainability and environmentalism, while a company that sells luxury goods might target consumers who value exclusivity and status (I'm sure you have seen these ones 😁) 🔍Behavioral: Behavioral segmentation involves dividing the market based on how people actually behave, such as their usage patterns, loyalty, and willingness to pay. This type of market segmentation is often used by businesses to understand how to effectively target different groups within the market based on their behavior. For example, a company that sells sports equipment might target avid athletes who are willing to pay a premium for high-quality products, while a company that sells budget-friendly products might target price-sensitive consumers who are more likely to be loyal to a brand that offers the best value.
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