Qualitative research allows businesses to determine customers’ needs, generate ideas on improving the product or expanding the product line, clarify the marketing mix and understand how the product would fit into customers’ lifestyles. The research will be useful for businesses of any size and type. For example, entrepreneurs can use qualitative research to gain insight into customers’ feelings, values, and impressions of the product or service. This way you can understand the reasons and motives of customers’ reactions and use this information to create marketing and sales strategies. Qualitative research asks open-ended questions beginning with the words “what”, “how”, and “why” to get feedback concerning a new product or service before the launch or development phase. This method reveals customers’ perceptions of the brand, buyers’ needs, advantages, and drawbacks of the product or service. We review the main methods and examples of qualitative research in our latest article. https://awware.co/blog/qualitative-research/

Pricing is one of the paramount challenges faced by companies. Prices should not only correspond to the existing market conditions but also cover the company’s expenses, take into account the competitors’ pricing and allow the organization to make a profit. A pricing strategy should also maintain balance while addressing customers’ needs and generating revenue. Moreover, when it comes to pricing, there is no one-size-fits-all solution. Instead, you need to continuously review the pricing strategy and adapt it to changing market conditions and competitive environments. Thankfully, a variety of pricing models and approaches will help you identify the best pricing that will help you find the sweet spot between your clients’ ability to pay and your financial goals. Before deciding on the most suitable pricing strategy, senior executives need to analyze the brand positioning with respect to its competitors and to the customers’ perspective, price segmentation or establishing different prices for the same products or services, and competitive pricing response strategy or the way to respond to competitor price changes. In this article will review the most common pricing strategies and provide examples of their successful implementation. https://awware.co/blog/pricing-strategy/

YouTube algorithms are constantly changing, and as a result, the competition on the platform becomes more intense. Due to this reason, any action taken to enhance your channel performance will make you stand out from the competitors and lead to success. YouTube Analytics may provide insights into best-performing videos, their audience, average viewing time, engagement, and the topics relevant to subscribers’ interests. YouTube Analytics is the website’s analytics dashboard that allows monitoring key indicators, such as viewer demographics, likes and dislikes, watch time, click-through rates, and traffic sources. By utilizing this YouTube channel data, you can spot current trends, receive a channel performance report and understand what strategies will bring the best results for your channel. The purpose of the YouTube Analytics tool is to determine the effectiveness of your video marketing efforts. Our latest article is the how-to guide to using YouTube Analytics for your channel growth. https://awware.co/blog/youtube-analytics/

Searchers tend to shift their attention from broader to narrower terms and from a general topic to specific concerns. For example, Google Internal Shopping Search Data indicated that people searched by description while shopping for goods like books, candy, or greeting cards. They used more defined and exact search queries to get better search results. These findings are especially useful for marketers in developing user personas and choosing the right keywords for website optimization. Long tail keywords often have lower competition in comparison to head terms. These phrases are less popular because of their specific nature. People phrase the queries in various ways, so they search long tail keywords only a few times per month. Thus, a long tail keyword is a phrase that has four distinct characteristics: it consists of several words, it has low search volume, low competition, and a higher conversion rate. So, these terms are targeted at the niche audience and provide great opportunities for marketers. In our article, we go from theory to practice and explore several approaches to finding long tail keywords. https://awware.co/blog/long-tail-keywords/

Copywriting is one of the most crucial elements of effective digital marketing and offline advertising. Every text we see is a form of copywriting. We are surrounded by writings in everyday life. Billboards, emails, blog posts, sales letters, promotions for local restaurants, and magazine advertisements are forms of copywriting. Texts tell stories and convince your customers that they need your product or service. If you learn to tell captivating stories through copy, you will be able to sell any product to any audience. People do not like aggressive marketing and pushy sales techniques, but informative, funny, and fact-based copy encourages them to look for more information and make a decision. Thus, the text is the best way to communicate the product’s value to potential customers. Famous marketer David Ogilvy emphasized the importance of explaining the reasons to buy a product and the need to come up with a good copy to communicate it. Let us consider what makes a good copywriter and what other skills and knowledge a specialist should have. https://awware.co/blog/what-is-copywriting/