Nov 3, 2022
October 2022 Digital Roundup
October was yet another busy month for the search giant known as Google, as the company owned just about every headline we saw in the digital marketing industry. We saw another algorithm update, a rebranding of a major tool, and a few new additions to familiar platforms. Another big player in the space made waves, … Continued
Read moreOct 26, 2022
The Best Talks from brightonSEO October 2022
In case you missed it, the brightonSEO conference took place on 6-7 October — and it didn’t disappoint. Over the two days, most of our London team attended the search marketing conference to learn, mingle, and accompany clients. As we heard from the next generation of SEO superstars, we took plenty of notes and cobbled together our … Continued
Read moreOct 3, 2022
September 2022 Digital Roundup
September was another major month for the digital marketing industry. Google released several algorithm updates of different varieties, including a rapid-fire Core Update. While those stories dominated the headlines, we’re also sharing an intriguing content-focused case study and news from our Paid Media and Digital Analytics teams. You can read those stories and much more … Continued
Read moreSep 1, 2022
August 2022 Digital Roundup
It was a big, big month for the digital marketing industry thanks to a little old company by the name of Google. The Silicon Valley monolith released a major search algorithm update—yes, another one—known as the “helpful content update” that we’ll certainly report on in the next roundup. That’s not the only SEO story for … Continued
Read moreAug 3, 2022
July 2022 Digital Roundup
Google came out swinging this past month and absolutely took over the SEO and paid media headlines (sorry, no digital analytics news to report). We have a new Search Console report to dig into, advice from John Mueller, and a bit of shocker that certain cookies aren’t actually going away anytime soon. Plus, can we … Continued
Read moreJul 12, 2022
How to Calculate a PPC Budget in 6 Steps
Calculating a budget for Pay Per Click (PPC) is a slightly different task from budgeting for other paid media channels. This is because PPC budgets rely upon demand: Spend depends on searches. To determine how much to budget for PPC, you therefore also need to determine both the demand and the natural seasonality. We’ll show … Continued
Read moreJul 12, 2022
PPC Budget Calculator – Our Free Tool to Estimate Cost
We’ve produced our PPC budget calculator template as a free tool to help you estimate your PPC budgets. You can use this as a cost estimator to plan your future PPC spends. We’ve also written a full guide on how to calculate budgets for PPC. You should use this alongside our template to walk you … Continued
Read moreJun 30, 2022
June 2022 Digital Roundup
Let’s cut to the chase: the June digital marketing news cycle was dominated by the latest Google core algorithm update—and rightfully so. Google dropped this right at the end of the previous month, and right before a holiday in the States. Questionable timing aside, it’s clear that there were some winners and losers with this … Continued
Read moreJun 6, 2022
May 2022 Digital Roundup
Summer is just about here and you know what that means: warmer temperatures, longer days (depending where you live), and a new core update from Google? Yes, the search giant started rolling out the May 2022 core update as we were putting this roundup together. But that’s not all the news for this month! Keep … Continued
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