You can learn a lot by listening to your target audience. What do they like to do in their free time? Are they eager to try new things or do they stay loyal to their favorite brands? What challenges do they face? These are all important aspects of the Customer Persona, and understanding how to cater to your target audience! It's time to truly understand your customers, and you can start here: https://lnkd.in/d9J4auHQ #customerpersona #targetaudience

Knowing your target audience helps you focus on exactly who wants and needs what you're selling. Think about it– would you try to sell glasses to someone with 20/20 vision? (Probably not) Check out Step 2 of the Molecule of Awesome™, where we focus on Customer Persona, a building block for a successful marketing campaign: https://lnkd.in/gi979sSQ #targetaudience #digitalmarketingagency

If Jacob doesn't have any pets and sees an ad for dog food on his social feed, that impression won't mean much or result in a purchase. Now, if that ad reaches Sarah, who's been looking for a new dog food for her furry friend, then that impression means something! Impressions are all about context and reaching the right people. Read more about common advertising mistakes here: https://lnkd.in/d7Svxf2q #advertising #impressions #marketingagency

Customer Personas and Where to Find Them! To reach your target audience, you first have to understand them. That's why focusing on building a customer persona is so important! Ready to bring in the experts? Check out our customer persona workbook here: https://lnkd.in/d9J4auHQ #customerpersona #marketingservices

Did a user subscribe to your emails? Did a potential student click 'apply'? Did a new website visitor place an order? All of these valuable actions are known as conversions in the world of marketing, and it's usually what everyone is after! There's a method to the madness of conversions, and it's important to understand the user journey and what led them to convert so that you can ensure it keeps happening. See how we increased Faulkner University's online enrollment here: https://lnkd.in/gGCJMjeD #conversionrate #digitalmarketingagency #onlinedegree