Balance Marketing Group
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Balance Marketing Group
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SOCIAL MEDIA MARKETING
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Apr 14, 2022
Show the Human Side of Your Brand
Every business is looking to distinguish itself from its competitors. Whether it is product quality, pricing, range of products and services, etc., every business is looking for an edge. Something that often overlooked in this quest to appeal to consumers is authenticity. Authenticity can do wonders for your business, as it can help people trust, […] The post Show the Human Side of Your Brand appeared first on Balance Marketing Group.
Read moreNov 12, 2021
How to Gain Consumer Trust
Trust is important in every relationship- including a business/customer relationship. Your business can have a great product or service, but trust is what earns consumers business, as well as helps keep their business with you. According to a 2019 Edelman Brand Trust Survey, 81% of consumers say trust impacts their purchase decisions. Just as trust […] The post How to Gain Consumer Trust appeared first on Balance Marketing Group.
Read moreSep 14, 2021
How Localized Marketing Can Help Your Small Business
When there are multiple businesses selling similar products and services in a market, it’s important to differentiate your business every way you can. An effective way to do so is to tailor your content to the area you are targeting- or localize your marketing. Localizing your marketing can help your business grab attention, connect with […] The post How Localized Marketing Can Help Your Small Business appeared first on Balance Marketing Group.
Read moreJul 26, 2021
Why Video Content Can Help Your Small Business
Over the years, video marketing has become increasingly more popular, as well as more important. Adults in the United States spend nearly two hours a day watching digital video on devices. As video content is widely consumed online, it can help you engage with customers, increase brand awareness, showcase products and services, and more. Find […] The post Why Video Content Can Help Your Small Business appeared first on Balance Marketing Group.
Read moreJun 17, 2021
How to Increase Your Business’ Brand Awareness
Whether your business is new or has been around for a while, it is always important to establish or build brand awareness. Brand awareness helps a business embed itself into consumer lifestyles and purchase habits. Are you struggling to create awareness for your business? Find out how to establish and build brand awareness below: Use […] The post How to Increase Your Business’ Brand Awareness appeared first on Balance Marketing Group.
Read moreJun 9, 2021
Why Pre-Roll Ads Are Valuable to Your Business
A pre-roll advertisement is a promotional video that plays before the video a user has selected to watch. Businesses can use pre-roll ads to grab viewers’ attention and enter themselves into consumers’ sphere of consideration. Pre-roll advertising is a powerful marketing tool to reach and engage your target audience in a cost-effective way. Find out […] The post Why Pre-Roll Ads Are Valuable to Your Business appeared first on Balance Marketing Group.
Read moreApr 27, 2021
How Display Advertising Can Help Your Small Business
Is your business looking to: Target Certain Audiences Retarget Interested Users Increase Brand Awareness Increase Website Traffic Increase Conversions In a visually appealing and effective way? If so, it may be time to start running display advertising campaigns. What is Display Advertising? Display advertising allows you to target your prospective customers in the micro moments […] The post How Display Advertising Can Help Your Small Business appeared first on Balance Marketing Group.
Read moreApr 1, 2021
Differentiation: A Powerful Marketing Strategy
Your business is likely in a sea of others selling similar products and services. The marketing sphere can become crowded with many businesses putting out similar marketing messages. Potential customers will ask: why should I choose your business over another? So, how can you separate your business from the field? Differentiate yourself from competitors. […] The post Differentiation: A Powerful Marketing Strategy appeared first on Balance Marketing Group.
Read moreMar 1, 2021
Should My Business Have a Paid Social Media Strategy?
You know social media is important for your business, and you are making great content, posting regularly, and monitoring the posts. That’s a great start, but your social media does not need to, and most likely should not, stop there. There are, at root level, two types of social media content- organic and paid. Organic […] The post Should My Business Have a Paid Social Media Strategy? appeared first on Balance Marketing Group.
Read moreFeb 4, 2021
What Is Brand Voice and Why Does It Matter?
If you and your business… Struggle to set yourself apart from competitors Feel that your communications are not cohesive and lack personality Overall are unsure if your content truly reflects your business It may be time to consider developing a brand voice for your business. Find out more about brand voice and why it is […] The post What Is Brand Voice and Why Does It Matter? appeared first on Balance Marketing Group.
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