Jan 19, 2023
Personalized Direct Mail Campaigns
Direct mail strategy is to reach as many people as possible that have a need or desire for your product or service. But when you want to increase your response rate and elevate your direct mail campaign performance, personalization is the best and most common strategy—especially if you’re trying to reach a target audience of […] The post Personalized Direct Mail Campaigns appeared first on Ballantine.
Read moreJan 16, 2023
Facebook Ad Campaigns – Finding Your Ideal Client
Finding the right customer makes all the difference to the success of your ad campaign. Knowing your audience—figuring out the right people who are the right fit—is the way to make your Facebook ad reach those people who are most likely to be interested in your brand, love what they see, and feel your product […] The post Facebook Ad Campaigns – Finding Your Ideal Client appeared first on Ballantine.
Read moreNov 16, 2022
What Are Google Performance Max Campaigns?
What Are Google Performance Max Campaigns? Google rolled out Performance Max (PMax), an auto-upgrade to your local ad campaigns earlier this year. Following a successful launch, PMax will become the only campaign type for businesses running Smart Shopping and Local campaigns created in Merchant Center. By 2023, all businesses using these ad types will be […] The post What Are Google Performance Max Campaigns? appeared first on Ballantine.
Read moreOct 28, 2022
Print Portal Capabilities for the Travel Industry
What is a Print Portal? A print portal is a dedicated website that printers set up for clients to access and make their online purchases by themselves without interaction from the actual platform. This is very similar to printing options available in B2C where customers can upload photos and pick them up when they are […] The post Print Portal Capabilities for the Travel Industry appeared first on Ballantine.
Read moreOct 25, 2022
Why is Content Marketing an Essential Strategy to Grow Your Business?
What is Content Marketing? For the best answer, let’s go to the most appropriate source, The Content Marketing Institute: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Instead of pitching your […] The post Why is Content Marketing an Essential Strategy to Grow Your Business? appeared first on Ballantine.
Read moreOct 15, 2022
When is the Best Time to Send Fundraising Acquisition Direct Mail Campaigns?
There’s no 1 guaranteed perfect time to mail an acquisition campaign. Still, while there are preferred times, you can’t talk about acquisition mail campaigns without first talking Time. The important upfront truth: Acquisition campaigns comprise a long game. There’s no such thing as a 1-campaign approach. Returns don’t start coming in until the 2 ½ […] The post When is the Best Time to Send Fundraising Acquisition Direct Mail Campaigns? appeared first on Ballantine.
Read moreOct 4, 2022
What Can I Do on My End to Get My Ads to Rank #1 on Google?
What can I do on my end to get my ads to rank #1 on Google? Ad Rank is a value that’s used to determine where your ads appear on a page relative to other ads—or whether your ads will appear at all. The ad auction is how and where Google decides which ads […] The post What Can I Do on My End to Get My Ads to Rank #1 on Google? appeared first on Ballantine.
Read moreSep 29, 2022
What is a Full-Service Digital Marketing Agency?
What is a full-service digital marketing agency? The total annual spend for digital marketing in the United States will reach almost $120 billion in 2 years. That suggests that companies will continue to sink more of their marketing and advertising dollars into online channels and, as a result, some of that will flow towards […] The post What is a Full-Service Digital Marketing Agency? appeared first on Ballantine.
Read moreSep 22, 2022
Do List Rentals for Acquisition Work?
Direct Mail List Rentals for Acquisition Work? Acquisition is super important … which means that a good list can be worth gold! It’s helpful for segment marketing and helps a direct mail campaign perform to the max. That said, renting a list and seeing results is not a simple, one-and-done strategy. There’s a lot to consider—and […] The post Do List Rentals for Acquisition Work? appeared first on Ballantine.
Read moreAug 29, 2022
Digital Marketing Success
How do you know if your digital marketing is working? It can be difficult but there are criteria you should review Visitors are flocking to your website, which means your digital marketing is successful. Right? Perhaps you’re even seeing a bit more revenue in your bottom line. You’re thinking that’s a sign of success as […] The post Digital Marketing Success appeared first on Ballantine.
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