"We need more followers. We'd like to grow 5.000 followers in the next 6 months." "So why don't you just buy the followers?" "No, we don't want empty fake accounts following us. We also want engagement. We want to be seen as trusted and grow our brand awareness." Aha. 💡 This client's end goal wasn't just to have an extra 10,000 followers. They wanted to be seen as trusted and grow their brand awareness, which would eventually contribute to their business objectives. We never get tired of asking all the right, and sometimes difficult, questions to get to the actual goal and wishes. We never tire of educating on why having 10,000 followers is not the end goal. Because the extra 10,000 followers will not make the business more successful, but the trust, thought leadership status, and brand awareness it leads to could. #marketing #objectives

Hey LinkedIn friends: meet BASE! We're a B2B digital marketing agency on a mission to help businesses like yours reach new heights in the digital world. We know that navigating the ever-changing digital landscape can feel like trying to find a needle in a haystack (or a unicorn in a herd of horses, if you will). But fear not, we're here to lend our expertise in marketing, design, and technology and guide you to success! Our team has experience in a wide range of services, from creating a website that'll blow you away to design services, social media management, PPC advertising and way more! We take the time to get to know your business and understand your unique needs. This way we can tailor our approach to your specific goals, ensuring that we work together to create a tailor-made strategy that's as unique as you are! And because we believe that every aspect of our work should contribute to your success, you can trust that we'll be with you every step of the way. So if you're looking for a partner to help with your B2B marketing and take your business to the next level, give us a shout! We'd love to chat and see how we can work together. Best, ^Team BASE #marketing #technology #design