Beacon Media + Marketing
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SOCIAL MEDIA MARKETING
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Dec 28, 2022
Going National: How to Expand Your Mental Health Franchise Nationwide
No matter if you’ve been operating a mental health practice for a few years or over a decade, growth and expansion not only offer you the chance to develop your brand, you’ll also be able to reach out and help more people. And this is probably the reason why you started your mental health practice…
Read moreDec 27, 2022
How to Get Client Reviews for a Mental Health Practice
Reviews have become an essential element of marketing a business – and a great way to engage with your past clients while also showing potential clients how you’ve helped others. But getting a client review for marketing a mental health practice can be tricky when it comes to being ethically compliant with the Health Insurance…
Read moreDec 26, 2022
Google E-A-T: What It Means and Why It Matters for Your 2023 SEO Strategy
Jennifer Christensen, CMO We all expect a little bit of trust in the places that we choose to do business with. After all, trust is the foundation for authentic and positive relationship building. And the same holds true when people search for information. Basically, in the same way that you’d likely be disappointed if you…
Read moreDec 21, 2022
Recruitment in Mental Health: How to Highlight Your Amazing Work Culture
Do the words fun, positivity, camaraderie, and inclusiveness speak to your company’s work culture? And do you just love showing up to work and seeing all of your employees full of energy and in great spirits? If this is the case, your amazing work culture can also be a powerful tool that you can leverage…
Read moreDec 13, 2022
Mental Health Recruitment: The Role of Marketing in Growing Your Therapy Team
By Jennifer Christensen, CMO Creating a work-life balance isn’t a new thing. And it could honestly go without saying that many people are desperately trying to find this balance – and they have been for a while. Just like the great resignation that we saw occur during 2020 when the pandemic caused many people to…
Read moreDec 5, 2022
A Guide to Compassionate Marketing for Eating Disorder Treatment Centers
The competition for consumer attention has never been as vast as it is in the modern digital age. And with the average consumer’s attention being directed and redirected thousands of ways any given day, compassionate messaging has become extremely valuable – and necessary. Successful marketing is often the product of a recipe containing many essential…
Read moreNov 24, 2022
A Marketing Guide to Growing Your Pediatric Therapy Practice
Marketing your pediatric therapy practice with the wrong strategy can feel like you’re just not getting through to people. Or worse, you’re met with outright rejection. Here’s the thing – promoting therapy services for children requires unique strategies when marketing to adults. For one, your target audience is parents and caregivers, and that makes things…
Read moreNov 17, 2022
7 Expert Tips on How to Market Your Psychotherapy Practice
With mental health gaining awareness and being destigmatized, it’s never been easier to scale a psychotherapy practice. However, if you box mental health marketing into more traditional practices or even try and copy conventional health marketing, your results will fall flat. Some businesses have cracked the code for marketing within this unique industry, and we…
Read moreNov 9, 2022
Marketing Health Services to Men: 5 Examples to Inspire Your Next Campaign
No, it’s not as simple as just creating a masculine-style color palette to draw people in. It can be frustrating to find that just because something is critical, it doesn’t make it easy to market. You likely know this all too well when trying to market your health services to men. There are many alarming…
Read moreNov 1, 2022
Speak Your Way to Clients: Mental Health Marketing Using Podcasts (Plus 5 Examples)
Wait! Stop writing that next blog post (or at least take a long, thoughtful pause). Although mental health blogging can be a great way to boost your SEO rankings and reach people online, every skilled marketer will tell you that the key to successfully growing your business and making in impact is having a wide…
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