Another part of the macro content marketing approach is a focus on engaging the audience. Read more 👉 https://bit.ly/2ULSZGx #ContentMarketing #ContentStrategy

Content marketing takes a macro approach because it is concerned with three main things Telling the story of the organization or product Engaging an audience Using content to change behavior. Read the full article: Content Strategy vs Content Marketing ▸ https://bit.ly/2ULSZGx #ContentStrategy #ContentMarketing

Content Strategy vs Content Marketing ▸ https://bit.ly/2ULSZGx #ContentStrategy #ContentMarketing

There are two critical aspects of telling a story that content marketers focus on. The first is who they are speaking it to. The second is... Read the full article: Content Strategy vs Content Marketing ▸ https://bit.ly/2ULSZGx #ContentStrategy #ContentMarketing

Robert Rose writing for the Content Marketing Institute uses the great metaphor that content marketing is like drawing on the wall with magic markers. Read the full article: Content Strategy vs Content Marketing ▸ https://bit.ly/2ULSZGx #ContentMarketing #ContentStrategy