Sep 11, 2020
Technical SEO For Large News Sites
Even though large news sites can produce high quality content regularly, if the site doesn’t fix outstanding technical SEO issues, website navigation and poor user experience (UX) can cause low search results visibility due to the different algorithms that analyze and measure multiple website and content elements to determine relevance for ranking. This case study [...] The post Technical SEO For Large News Sites appeared first on Benson SEO.
Read moreMay 22, 2020
An Accelerated SEO Case Study
How an Increase in Demand and a Solid Strategy Led to SEO Success Rankings & Traffic Recently, one of our clients clearly demonstrated how creating and implementing an SEO strategy that addressed fixing on-page and technical optimization issues positioned them for increased SERP visibility, higher CTR and more product sales due to current events happening [...] The post An Accelerated SEO Case Study appeared first on Benson SEO.
Read moreMay 21, 2020
Upload Social Ad Data to Google Analytics
This isn’t the only article you’ll find online to help you upload your social advertising and Bing Ads data to Google Analytics, but I do believe it’s the most comprehensive and fully automated approach. Google Analytics is very good at connecting / integrating with other Google products like Google Ads, Search Console, and Adsense. Makes [...] The post Upload Social Ad Data to Google Analytics appeared first on Benson SEO.
Read moreMay 11, 2020
Paid Search (PPC) Manager
Benson SEO is seeking a Paid Search (PPC) Manager to join our digital marketing agency. The ideal candidate should be familiar with recent and historical paid search marketing trends, platforms, social marketing, and web analytics. The Paid Search (PPC) Manager must be comfortable working remotely, however maintaining consistent communication with senior staff, as well as [...] The post Paid Search (PPC) Manager appeared first on Benson SEO.
Read moreMay 1, 2020
How will Voice Search Impact my Website?
This post was written by Benson SEO’s Digital Marketing Manager, Grace Schlickman. Grace is an experienced SEO Specialist with a demonstrated history of working in the digital marketing industry, and has been a Benson SEO team member for the past year. Whether you’re aware of it or not, you’ve probably come in contact with conversational [...] The post How will Voice Search Impact my Website? appeared first on Benson SEO.
Read moreApr 13, 2020
The SEO Process At Benson SEO
When speaking with new clients we are often asked, “how does SEO work?” and “how long will it take for this to work?”, and as many agencies can attest, the answer is pretty complicated and often boils down to “it depends”. I thought it might help to spell out how our SEO process. A methodical [...] The post The SEO Process At Benson SEO appeared first on Benson SEO.
Read moreAug 28, 2018
60% DECREASE in Pageviews – a Web Analytics Case Study
A few months back we had the privilege of working with one of the nation’s top veterans support nonprofits. We were brought in through a partner to take a look at their SEO, but in doing so, immediately noticed some problems with their web analytics – their Google Analytics implementation was not tracking their visitors [...] The post 60% DECREASE in Pageviews – a Web Analytics Case Study appeared first on Benson SEO.
Read moreMar 31, 2018
SEO Specialist – Now Hiring
Benson SEO is seeking an SEO Specialist to join our digital marketing agency. The ideal candidate should be familiar with recent and historical search marketing trends, as well as paid advertising platforms, social marketing, and web analytics. The SEO Specialist must be comfortable working remotely, however maintaining consistent communication with senior staff, as well as [...] The post SEO Specialist – Now Hiring appeared first on Benson SEO.
Read moreFeb 23, 2018
Website Redesign Checklist Tips & Information from Experts
Recently, I was on a prospect call where I learned the company was in the process of launching an e-commerce platform, but the representatives I was talking to had no idea where the site was in terms of the build-out. This whole conversation made me realize that a website redesign checklist could have helped them [...] The post Website Redesign Checklist Tips & Information from Experts appeared first on Benson SEO.
Read moreNov 28, 2016
5 Tips To Increase Your Web Page Load Speed
Web page load speed is a critical performance metric for any webmaster nowadays, because Google makes it clear that going forward, a mobile focus is critical for showing up high in search results and user experience. As of November 2016, Google is now indexing mobile sites over desktop. Broadly defined, the speed at which a [...] The post 5 Tips To Increase Your Web Page Load Speed appeared first on Benson SEO.
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