Berkeley Communications
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Berkeley Communications
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SOCIAL MEDIA MARKETING
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Jan 20, 2023
Why it’s time to build your employer branding strategy
Hunting for top talent is a challenge for any business, especially when most competitors in a sector offer similar benefits. After work drinks, relaxed chill-out areas, free lunches, and other perks lack the cache they once held, to the point where in some industries, they are now considered expectations rather than luxuries. Instead, what people are looking for is a realistic work/life balance that offers flexibility, The post Why it’s time to build your employer branding strategy appeared first on Berkeley Communications.
Read moreJan 20, 2023
Storytelling Top Tip: Be a better presenter
Are you interested in bringing clarity to your pitch and in turn, winning hearts, minds and more exposure for your business? Book a workshop with our Chief Storyteller Chris Hewitt, where you can learn how to filter your message through our six-step story process and end up with something much more engaging and memorable. The post Storytelling Top Tip: Be a better presenter appeared first on Berkeley Communications.
Read moreJan 12, 2023
How to set effective PR and marketing goals for 2023
2023 is here and while having new year’s resolutions may feel like a cliché, setting goals now can be a great measure of progress and success over the next 12 months. Targets also give us a reason to stay motivated and focused, but how can we go about setting them effectively? Here are a few tips: The post How to set effective PR and marketing goals for 2023 appeared first on Berkeley Communications.
Read moreDec 19, 2022
Why preparation is key to acing your next media briefing
Briefings or interviews offer a personable way of getting your company’s message across to the media. Whilst they are often associated with supporting the launch of a new product or service, interviews can also be secured to maximise outreach of a particular campaign or comment on breaking industry news. They also provide a terrific opportunity … Continued The post Why preparation is key to acing your next media briefing appeared first on Berkeley Communications.
Read moreDec 9, 2022
Advertising is a mirror of our times, and times are tough
Advertising is a mirror of our times, and for millions across our nation times are tough. The media, and particularly advertising, reflects to us the social moods of the day, and this year, many high street brands have deliberately toned down their promotions of consumerism to reflect the struggles that most ordinary people are facing. Marred by rising prices and reduced discretionary spending, companies cannot afford to be tone deaf in the social media era or they risk alienating the very consumers they wish to attract. The post Advertising is a mirror of our times, and times are tough appeared first on Berkeley Communications.
Read moreNov 22, 2022
Top Tip – Don’t get hung up on your differentiator (USP)
Think about the conversation you want to own. Your audience doesn’t care about your differentiator, they care about the problem they currently face and the consequences if they don’t solve it. The post Top Tip – Don’t get hung up on your differentiator (USP) appeared first on Berkeley Communications.
Read moreNov 3, 2022
Strengthening our team of talented storytellers
When we put this question to our new recruits the resounding response was due to our company culture and work ethic. All four have found Berkeley to be a great environment to work and thrive in – barriers down, creativity up. The post Strengthening our team of talented storytellers appeared first on Berkeley Communications.
Read moreOct 21, 2022
Top Tip: Don’t tell, relate
When you use a story to carry your message, the audience interprets your story as an immersive experience, particularly if they are learning from it. The post Top Tip: Don’t tell, relate appeared first on Berkeley Communications.
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