Mar 20, 2020
Marketing Through a Crisis
Marketing and Communication experts are in a unique position to use our collective creativity and firepower to inspire, guide, and manage through a crisis. How well we come out of this on the other side will depend on our ability to adapt and change…and do so quickly AND in the right direction. We need more[...] Read More
Read moreFeb 7, 2020
Stop Marketing and Start Influencing
Influence is the currency of relationships. And relationships drive business. Influence is the thing that we try to exchange when we create an ad, talk to a prospect at a trade show, or send an email to a customer list. We give them information— wrapped in an emotional appeal— and they return attention, time,[...] Read More
Read moreJun 20, 2019
The Rise of Content Marketing
Ever since a forward-thinking enterprise paid for the first advertisement in a French magazine in 1836, Marketers have been struggling to solve a single fundamental challenge. How do you find people who would care about your product and then tell them how great it is? The solution so far has been to pay for a[...] Read More
Read moreJun 1, 2019
The Power of Story in Fundraising
We are social creatures, and as such we depend on others for our survival and happiness. Our body relies on a number of signals to help us survive and navigate a really complicated social environment, usually undetected by our conscious mind. It turns out those signals can also be triggered by a really good story.[...] Read More
Read moreMay 29, 2019
Untying The Vision Knot
Vision is hard. Let me rephrase that, having vision isn’t hard. Casting vision is hard. Over the years we have worked with so many organizations that have compelling missions and visions. In fact the more passionate an organization is about what they do the harder it seems to be to articulate their vision. And if[...] Read More
Read moreApr 7, 2019
Everything is NOT awesome.
Despite what the makers of Lego movie would have us believe, “Everything is not awesome”. In fact, thinking that you are awesome or rather that your work is awesome, tends to be a recipe for disaster. Let me explain. When I first started my career as a video editor I was enthralled with the world[...] Read More
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