PPC will continue to grow in importance this year and beyond. As advertising dollars become more important to your digital strategy, keep this idea in mind: Keywords matter anfd are essential to a successful PPC strategy!

“Why is my engagement so low on Facebook right now?” Trust us, you’re not the first person to ask this question. - Check your content strategy. - Are you targeting the right type of consumer for your product? - Have you considered boosted posts?

If 2023 is your year for a new website. Our top tip for you would be to take a look at this photo.  If you said the same type of content across all devices, you’re on to something. This is called responsive design, and it's modern web design but often factors into SEO.

Yesterday, we mentioned the possibility of utilizing boosted Facebook posts as a way to drive engagement. Today, we want to tackle the elephant in the room. Which advertising platform is better: Google Adwords or Facebook Ads? https://www.bigfihttps://t.co/DV96QtBnFV

Have you ever looked at your video analytics, whether via YouTube or social media platforms and wondered if you could improve? If so, consider this: when do you see the biggest drop in your audience retention?