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Jan 16, 2023
We live in the information age and have access to more ways to consume content than ever. Gone are the days when you had to read a long article to get the information you were looking for—now, you can just watch a YouTube video. Video content is quickly becoming many people’s preferred medium for The post 7 Tips for How to Rank on YouTube Using SEO appeared first on Big Leap.
Read moreJan 9, 2023
In 2022, revenue from U.S. eCommerce sites came to around $905 billion—a figure that’s expected to rise to more than $1.7 trillion by 2027. Needless to say, selling your products or services online is more competitive than ever before, and it’s just going to keep getting tougher. In this eCommerce SEO guide, we’ll look The post SEO for eCommerce Sites: Our 2023 Guide appeared first on Big Leap.
Read moreJan 3, 2023
SEO is a constantly evolving beast in digital marketing. There are a variety of SEO tasks you need to complete on a monthly, yearly, and even weekly basis. What should you be doing now to ensure your website remains in Google’s good graces in the coming year? Our ultimate SEO checklist for 2023 is The post The Ultimate SEO Checklist for 2023 appeared first on Big Leap.
Read moreDec 22, 2022
When it comes to search engine optimization (SEO), Google never seems to stop rolling out new updates—each one bringing unique challenges to the SEO industry. In fact, in 2020 alone, Google made 4,500 changes! At Big Leap, our approach to new trends in SEO is to view all things from the end user’s perspective: The post 7 Key Trends in SEO You Can’t Ignore in 2023 appeared first on Big Leap.
Read moreDec 19, 2022
For years, content marketers and Google have engaged in a fascinating game of cat and mouse. With each new update to their search engine, Google reminds us not to try pleasing their algorithm. Content marketers will retort, “of course!”—focusing on creating great content for the reader. But if you ask any search engine optimization The post Reviewing Your Content Marketing Strategy—What Worked and What Didn’t? appeared first on Big Leap.
Read moreDec 12, 2022
Do you opt for the high priced, quick gain of paid advertisements? Or do you sacrifice now to win later with a strong foundation of organic SEO? Big Leap is here to help you make the best decision for your company. The post Paid Ads vs. SEO: Which is Better? appeared first on Big Leap.
Read moreDec 5, 2022
If you’re ready for a one-stop-shop where you can access an entire collection of free resources, you’ve come to the right place. We’ve been busy creating these to help you stay on top of your digital marketing game. Here are our tools along with a brief introduction of each one. Take a look! The post Free Resource Roundup appeared first on Big Leap.
Read moreDec 5, 2022
Links are what make the online landscape what it is. People click on links to get to a destination, hoping to reach their end goal. And how helpful those links are ultimately shapes the user experience. A proper linking strategy plays a critical role in your SEO performance. Yes, we’re talking search engine visibility The post A Complete Guide on How to Build Links in 2023 appeared first on Big Leap.
Read moreNov 28, 2022
When 84.3% of consumers check their emails at least once a day, you need to take advantage of this channel. Email marketing is a great way to be right in front of your audience—you get to talk directly to them and provide rich insights and solutions. 80% of professionals believe email marketing boosts The post Nurture Your Leads the Right Way: 11 Email Marketing Tips for 2023 appeared first on Big Leap.
Read moreNov 25, 2022
This is not another reaction piece to Google’s Helpful Content Update—we’ve already written one of those. Instead, we’re here to work through the weeds, looking at what this content update means for content marketing moving forward and how you should react moving forward. But first, let’s clarify what this update is not (i.e. anything The post Is the Helpful Content Update Really Helpful? appeared first on Big Leap.
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