“I’ve created a Limbic Sparks approach to brand strategy. And that is all about finding the intersection of emotional motivation between a brand and the people that brand is trying to reach.” - Kevin Perlmutter Our podcast guest this week is Kevin Perlmutter, founder of Limbic Brand Evolution. He joins us to discuss some of the ways he helps brands increase consumer desire, engagement, and loyalty with emotional insights. 🎧 Listen on Apple Podcasts, Spotify, or your favorite podcast player.

“With the privacy movement, and regulation, and walled gardens even further locking down access to data about ad exposures inside their platforms, it's getting nearly impossible to build scaled attribution systems. So this is forcing advertisers to take a closer look at what is the quality of all of the media they're buying.” - Marc Guldimann Our podcast guest this week is Marc Guldimann, founder of Adelaide. He joins us to discuss attention metrics and how it can boost outcomes. 🎧 Listen on Apple Podcasts, Spotify, or your favorite podcast player.

"Owning something unique brings us closer to an experience, to the content creator, and I think it brings us into a community. It’s also why NFTs, I think, are so important because they speak to a uniqueness about digital art.” - Matt Garrepy Our podcast guest this week is Matt Garrepy, Chief Digital Officer of Solodev. Matt joins us to discuss some of the technologies involved in virtual worlds and forecasts the future roles that NFTs will have in retail. 🎧 Listen on Apple Podcasts, Spotify, or your favorite podcast player.

“I consider myself a consumer futurist. I’m always following the money, right? I’m going, 'Where is new wealth being created? How are customer values shifting? And how are we looking at being able to take some of that market share, take some of those dollars and be able to create value?'” - Syama Meagher Our podcast guest this week is Syama Meagher, Founder of Scailing Retail. She joins us in a long form discussion as a part of our ENVISION 2022 series. 🎧 Listen on Apple Podcasts, Spotify, or your favorite podcast player. https://bigeye.agency/38xZSF5

“Attention is the foundational idea of advertising. Trying to have a single way of understanding human minds and attention in advertising is just logically wrong because there’s lots of different kinds of attention, different ways they work.” - Faros Yakob Our podcast guest this week is Faris Yakob, author of Paid Attention. He joins us to discuss attention and its importance in advertising. In Clear Focus listeners can purchase this month's selection for 20% off with code BIGEYE20 from Kogan Page. 🎧 Listen on Apple Podcasts, Spotify, or your favorite podcast player.