Marketing in its beautiful simplicity. #vintagemarketing #seostrategy #marketing

This is what sponsorship does to public interest. MSC Cruises certainly experienced a spike of traffic during the first race of the 2022 Formula One season.

We’re reviewing some of our favourite books every week. The books are all centred around business, strategy, building a brand, or self-improvement. The first choice is an iconic book written by the great Dale Carnegie titled How to Win Friends and Influence People. The message in this book is so powerful, it is banned in many prisons across the world. The core idea is that you can change other people’s behavior simply by changing your own. The book teaches you the most important principles to better understand people, become a more likable person, improve your existing relationships, and win your opponents over.  “Charles Schwab was passing through one of his steel mills one day at noon when he came across some of his employees smoking. Immediately above their heads was a sign that said ‘No Smoking.’ Did Schwab point to the sign and say, ‘Can’t you read?’ Oh no, not Schwab. He walked over to the men, handed each one a cigar, and said, ‘I’ll appreciate it, boys, if you will smoke these on the outside.” The timeless work of Carnegie was first published in 1936, before World War II. The world was very different back then, however, the principles are perfectly applicable to today’s business environment.  #bookreview #bookclub #businessbooks

We're reviewing some of our favourite books every Tuesday. The books are all centered around business, strategy, building a brand or self-improvement. This week's book is another classic, The 4-Hour Workweek. The author, Tim Ferriss needs no introduction. He's like a digital Indiana Jones and this was the book that brought him international recognition. The book follows Tim's journey of removing himself from the busy corporate work environment, carefully reassigning his own duties one by one. The end result is a fully automated business. One, that can be managed in less than 4 hours per week so Tim can do what he loves: travel and explore new cultures. Reading this, you will reevaluate how you divide your time between your private and work life. If you apply the best practices from this book, you will boost your productivity and effectiveness within days! #businessbooks #digitalstrategy #marketingstrategy