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Jan 11, 2023
The New Google Business Profile Dashboard – New Merchant Experience (NMX)
If you are a business owner or marketer that utilizes a Google Business Profile (previously Google My Business) for your company or client, you’ve most likely noticed that things look a little (a lot) different when trying to manage your …
Read moreDec 12, 2022
23 Blog Post Ideas Window & Door Companies Should Include in Their Marketing Plans
Blogging regularly can be an effective SEO strategy for small businesses, including those in the window and door industry. Writing industry-relevant blog posts that target your customers’ frequently asked questions can increase organic traffic to your site, increase leads, and …
Read moreDec 8, 2022
Google Introduces Continuous Scroll on Desktop Search
Continuous scroll has been part of the mobile search experience since Google introduced it in October 2021. On December 5, 2022, Google officially announced continuous scroll has been added to search on desktop in the United States: Starting today, we’re …
Read moreNov 30, 2022
How To Lower Your Cost Per Lead From Google Ads
What Is Cost Per Lead? Google Ads is a pay-per-click (PPC) advertising platform owned by Google. It gives businesses of all sizes the ability to be found near (or at) the top of Google search results in a short period …
Read moreNov 22, 2022
Bidding On Competitors’ Brand Names in PPC: Yay or Nay?
First Off, Is This Legal? Let’s go ahead and nip this in the bud right away — yes, bidding on competitors’ brand names and keywords in your pay-per-click campaigns is perfectly legal. Google (and Google Ads) has no rules or …
Read moreNov 15, 2022
50 Blog Ideas for Electricians Guaranteed To Spark an Idea (and Leads!)
Do you write and regularly publish blogs for your electrical company? It’s about time to start if you haven’t already! Blogs drive local homeowners to your website, can generate leads from searchers who need service, and can help your site …
Read moreAug 17, 2022
Home Remodeling Demand Is Down: What Can You Do About It?
How COVID-19 Has Affected Consumer Demand in the Home Remodeling Industry In early 2020, everything shut down due to COVID-19. Workers were sent home with no end date to the quarantine in sight. People stayed home and socially distanced. During …
Read moreAug 6, 2022
Do Franchises Need Multiple Websites To Rank On Google?
Let’s say you own a moving company or other home service business. This business has locations across corporate’s home state as well as scattered across the country. This type of situation is common and creates a dilemma for this business …
Read moreJul 20, 2022
What’s Better? Google Local Services Ads or PPC Ads?
If you’re looking to grow your business, Google Local Services Ads and Google Ads offer incredible opportunities to generate qualified leads. But which of the two is better for your business? Depending on your business goals, the answer may vary. …
Read moreJul 11, 2022
How Google Ranks Websites
In today’s hyper-competitive online landscape, businesses and websites that appear higher on Google will undoubtedly get the most attention from potential customers and readers. Ultimately, everyone is trying to get to that coveted number one ranking space. After an analysis …
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