In a tech-filled marketing world, keeping the human in the picture isn't easy. Our team offers some tips on avoiding tech overload and making a real connection with your user. #BFMinsights https://lnkd.in/gjK9SQJ

When it comes to digital sales, consumers don’t respond to executive-driven product schedules or sales priorities. They respond to brands that identify their pain points, meet their needs, or attract their attention- in other words, that speak directly to them, the user. Read on to learn more about the role of tracking user behavior in shaping marketing strategy. #BFMinsights https://lnkd.in/de7nd3u

What prompted market analysts to pronounce the death of malls? Our Vice President and General Manager, Brian Byer, explains how the decade’s six biggest changes to #shopping have transformed the #retail landscape. Read on. https://lnkd.in/dp6gFs3

Cybercrime isn't science fiction, so be ready to ward off online criminals in 2020. Start getting in the know with a fresh blog post from our Head of Technology, Dan Drapeau! #BFMinsights https://lnkd.in/dNpnSiN

From the Cambridge Analytics scandal to the hands-off defense of false political ads, Facebook’s reputation has taken a hit over the last few years. So why did the company’s strategists land on rebranding as the solution? Keep reading for our take on the rise of FACEBOOK. #PR #rebranding #BFMinsights https://lnkd.in/gBV2H56