Jan 9, 2023
Celebrity Photographer Kinda Arzon launches new website with Blue Ink Web
Editorial style and celebrity photographer Kinda Arzon launches new website with Blue Ink Web.
Read moreJan 1, 2023
Blue Ink Web Launches DupageGoldenDoodles Website
Beautiful F2 Golden Doodle Puppies available. The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.
Read moreApr 17, 2022
Blue Ink Web Records first Ever Clutch Review, Receives a Solid 5-Star Rating
Reviews matter, and we just scored a 5! They always say that great design is what maketh a great website. There are plenty of sites out there, we are talking about hundreds of thousands to millions available right now. How will you even compete in this densely populated industry? With a unique and interesting site of course. From aesthetics to functionality, a great website will always stand out thanks to its incredible design. For more than 5 years now, Blue Ink Web has been creating some of the best websites in the market today. More than just great designers, our team is also lead generators who love to create incredible solutions for our clients. Our boutique agency builds beautiful brands, specializing in engaging content & websites so you can grow your business. Today, we want to celebrate a very exciting milestone in our company’s history. We are very pleased to announce that we’ve managed to receive our first ever Clutch review! A leading ratings and reviews platform, we are delighted to be featured on their site for the very first time. Furthermore, our debut on their site is also monumental as we scored perfect 5-star ratings across the boards. A pet services company hired our company to develop their site. The goal was to deliver a catchy and straightforward site! Our team handled everything from the development and the design, we were all hands on deck with this project. Some of the features that the client wanted were adding a Venmo QR code, the inclusion of photos and packages, and quick access to their Facebook page. Lastly, our team was also tapped to handle the SEO campaigns and the hosting of the website. We also created their logo which they are using right now. It was a fantastic collaboration and we ended up finishing the project within 30 days or in a whole month’s time. According to the client, the feedback from the site was incredibly positive. They personally loved the design decisions we made. We were able to achieve our goal of creating the best website for the client and giving their business an extra professional edge at the same time. We are also recognized on Top Design Firms as one of their leading website design companies. Check us out on their site today! Are you looking for a capable website design and development company to help you with your next project? You are in the right place! Drop us a line and we will try our best to answer all your questions and queries.
Read moreFeb 20, 2022
Alcorn & Allison becomes Grow Collective
Cutting edge therapy practice Alcorn & Allison chooses Blue Ink Web for rebrand to Grow Collective . When Chad Alcorn and Seth Allison, founding partners of the Alcorn & Allison therapy practice, decided it was time for a rebrand, they hunted to find a firm that could work with them to bring the new vision for their practice to life. After a thorough search process, they new that Blue Ink Web was the best fit to rebrand Alcorn & Allison to Grow Collective. Working closely together, Blue Ink Web helped refine content, design and launch a cutting edge new website that holds true to the history of Alcorn & Allison while simultaneously setting the tone for their cutting edge new brand, Grow Collective . Grow Collective features 12 on staff therapists that offer family, couples, children, teen therapy and specialized in treatments of anxiety, depression, couples therapy, grief and loss, trauma, LGBTQIA and men's/women's issues. If your business is looking for a rebrand, website redesign, digital marketing or more, contact Blue Ink Web today for a free consultation.
Read moreOct 25, 2021
Upcoming trends for small businesses
If there’s anything the COVID-19 pandemic has taught businesses, small and large alike, it's that digital marketing and transformation is the future. The structure of many organizations have changed over this last year and a half. It seems that what work life was like before covid will not be going back that way ever again. So what is exactly being predicted to happen even after the pandemic is over? Working remote Allows for companies to open themselves up to new pools of workers Employees have more options and can live in lower cost areas Employees are more productive Less time commuting makes for a better work/life balance Mobile communication People are more connected now than ever before Banking, healthcare, and many other industries can be performed over mobile apps There are problems with people staying focused due to the increased use of mobile devices Cloud based services Amazon, Google, and microsoft have all built cloud based technology Companies no longer have to spend millions to build data centers Companies can add computing power and more storage as they go Risks with cloud based service Providers can decide they no longer want your business which forces you to turn elsewhere Ecommerce Ecommerce is becoming a HUGE trend with boutique brands Shopify is a powerhouse since they support many small businesses Applepay gives boutique brands 1 click payment that is just as easy as Amazon Competition? Social media influencers (tiktok, instagram) are not fans of huge tech companies such as Amazon which means they are highlighting smaller more boutique brands to their audiences Payment with a device Covid moved cashless pay to the mainstream Easier, quicker, and more efficient Defi Movement to make spending cryptocurrency in brick and mortar/retail stores Not a whole lot for small businesses to do with crypto currency yet but something to watch out for Post pandemic goals 2022 is going to be the year many small businesses look to as a turnaround Growth, new products, and services By 2022 we should be seeing the work that was completed during the pandemic coming to the surface Different revenue streams is going to be a huge trend for small businesses Pre pandemic many companies were too reliant on a single revenue stream, post pandemic this strategy is going to change so that many companies don’t face this issue again
Read moreOct 12, 2021
5 steps to start achieving your goals
We all have goals. Some people’s goals are to run marathons (if your goal is to run a marathon, you have my utmost respect, and I would gladly cheer you on from the sidelines) or perhaps learn to knit (honestly knitting is super fun I recommend trying it out). Mine are to finish school and pay off the massive amounts of student debt I’ve accrued, but that’s more of a long- term goal. So what about the short term ones? Everyday it seems like life throws us a new challenge or obstacle to overcome. It can be hectic, confusing, and perhaps a bit overwhelming. There’s this quote I read a while back that said, “You can either live life cautiously or courageously.” I don’t think one’s necessarily more right than the other, but I do think one is going to push you farther than the other. Living courageously, being bold, and taking chances are all ways to achieve those personal goals we have. A lot of my life I’ve been cautious and wary. Afraid that one wrong choice would ruin everything I’ve carefully built for myself. I put a stop to that thinking at the beginning of covid. In the words of Doris Day, “que sera sera.” I came across this article two weeks ago when researching content ideas called Life Hacks for Achieving your Goals . Achieving one's goals. Now how do we do that? I’m not going to say it’s easy because that would be a lie, but with commitment and dedication anything is possible. I’ve made a list of steps to help achieve your own goals. There isn’t a guaranteed success rate to this but personally, I’ve found this list super helpful. Make time to think The biggest and arguably most important thing in my opinion is to make time to think and reflect. Being busy doesn’t always allow you to take this time for yourself to think about where you are and where you want to be. I recommend abandoning your normal routine and taking time to reflect. This can be daily, monthly, or even yearly to get back in touch with your goals. Accountability Okay so what's next you're probably thinking. Accountability (yay)! In order to fully commit to your goals, hold yourself accountable, and write them down. It is scientifically proven that when we write things down, we’re more likely to remember them. According to Dr. Gale Matthews, professor of Psychology at Dominican University California, you are 42% more likely to achieve your goals if you write them down. (1) Organization Next up we have organization. This is one of my favorites. Making goals can get confusing and disjointed. We sometimes forget about them or tell ourselves they’re not as important as they need to be. Categorize your goals and organize them in rank of importance. Achieving goals can seem like an intimidating task, but when we organize them and recognize their importance we’re more likely to achieve them. Timelines are key Who here is good with deadlines? I know when I set a task that has to be done by a certain time, it's most likely to get done. This applies with our goals as well. Timelines, timelines, timelines! Setting deadlines helps to keep us motivated and get the tasks done to achieve our goals. They keep us focused and disciplined while working on them and give us a framework for achieving them. Write it down Lastly, I advise that you write down your goal and then what you hope to achieve. It can be hard to visualize every step necessary to achieve a goal. So take the approach of working backwards in steps. Working backwards can help you envision an action plan and obstacles early on. It gives you an idea of what you need to do and how you can overcome obstacles in your way. Remember, reaching your goals doesn’t just happen overnight. Don’t give up on them, no matter what curveballs life throws your way.
Read moreAug 3, 2021
How to get Google reviews and boost local SEO
Google reviews are a great tool to boost your local SEO. Read more to learn how to capitalize on this incredible tool.
Read moreJun 25, 2021
5 tips for staying productive while working at home
The post-covid remote work world poses new challenges to productivity. Following these steps could help you stay productive.
Read moreMay 24, 2021
Why you need to invest in your business
What you're losing out on by not investing in your business You did it - you decided to take the leap and start a business. And right when you’re about to celebrate you realize...you’re broke. And then you realize in order for your business to succeed, you need to - you guessed it- spend money. If this sounds like you, you’re not alone. We see it all the time. Every day. In fact, we’ve been there before. Here’s a quote from one of our clients who was in this exact same boat: Investing in your business gives you a chance to not just survive, but to thrive. As soon as you invest, YOU become even more invested in your business - and then magical things happen. Now you’re acting like the professional business owner you always wanted to be. Now you’ll see why your digital presence and business strategy NEED TO HAPPEN intentionally in order to get the money from leads you’re missing out on by trying to do it yourself or hiring someone who's stuck in 2000 and late. So where do you invest? Here’s our top 3: Strategy : You need to clearly define your branding, message, demographic, conduct a SWOT analysis, understand your branding narrative, what makes you different, understand how to price your services, and more. Without a foundation, everything else becomes harder. While it’s best to do this from the very start, it’s never too late to give yourself a brand refresh - and relaunch. Website & copywriting: Once you have a clear strategy and understanding of who you are as a brand, you need to convey that in a smart, engaging way online. We build websites with Google’s best practices in mind, write in a way that speaks and connects with your audience, and use strategic calls to action to grab your lead before they leave. Additional support & ongoing training: When you’re up and running and business is going smoothly, this may be the point to hire some extra help. Whether it’s hiring out for social media , someone to do your books, or getting an assistant or intern, you don’t have to do it all yourself. Additionally, it may be a good time to research specialized training to improve your business, from learning how to sell, Facebook ads training, or training to improve your own skills. Let's chat to see how we can help you kick butt and reach your business goals.
Read moreMay 20, 2021
Tips for starting your own business
Everyone wants to work for themselves, but do you have the mettle to actually get it done? Here are a few tips on how to start your business.
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