Blue Laser Digital
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Blue Laser Digital
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SOCIAL MEDIA MARKETING
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Dec 21, 2022
Restaurant SEO: How to Rank Higher in Google Search and Maps
Customers used to discover great restaurants solely through word of mouth, but times are changing. The COVID-19 pandemic saw an unprecedented increase in online food and delivery orders, forcing many small restaurants to upgrade their online presence whether they wanted to or not. Even post pandemic, it’s clear that online platforms are essential to fielding […] The post Restaurant SEO: How to Rank Higher in Google Search and Maps appeared first on Blue Laser Digital.
Read moreDec 9, 2022
The Ultimate Guide to Marketing Automation
B2B marketing efforts create a lot of repetitive tasks, but automation streamlines operations overall. Learn what B2B marketing automation is, its types, and how to craft a strategy for success. As you automate, learn and iterate over time, your marketing efforts will become more focused, more effective and require less bandwidth. No marketing is ever […] The post The Ultimate Guide to Marketing Automation appeared first on Blue Laser Digital.
Read moreNov 17, 2022
Making Holiday Marketing a Part of Your Year Round Strategy
The holiday season is the time of year when marketing legends are made. It’s the time when brands can capitalize on consumer spending habits and ingratiate new audiences in creative ways. The U.S. average online holiday spending has reached over $2 billion per year, providing plenty of opportunities for marketing professionals to reach new customers. […] The post Making Holiday Marketing a Part of Your Year Round Strategy appeared first on Blue Laser Digital.
Read moreNov 2, 2022
PPC Tips for eCommerce Businesses
Anyone can plug in keyword counts and get ecommerce Google ads going, but what’s different about eCommerce PPC ads versus other types? Fundamentally you’re dealing with a different kind of consumer: one directly focusing on a shopping experience. That’s why Google built its Shopping section of search results. They don’t inform or sell, they just […] The post PPC Tips for eCommerce Businesses appeared first on Blue Laser Digital.
Read moreOct 26, 2022
Optimizing Your Google Business Profile for Search and Maps
The goal of any local business marketing strategy is to place your company in front of qualified customers. This not only means ranking your webpages for valuable keywords, it means using every piece of digital real estate at your disposal. One of the prime zones of online real estate is the Google map pack. With […] The post Optimizing Your Google Business Profile for Search and Maps appeared first on Blue Laser Digital.
Read moreAug 24, 2022
Static vs. Dynamic Websites: How to Differentiate Between Them?
Modern web design is all about providing the best user experience to all. No matter the device or location, users should have their needs met every time they enter your website. There’s more than one way to design a site, and different layouts will encourage different user behaviors. Achieving peak user-friendliness starts with deciding between […] The post Static vs. Dynamic Websites: How to Differentiate Between Them? appeared first on Blue Laser Digital.
Read moreAug 17, 2022
Leveraging Website Visitor Tracking for Your Business
Users do a whole lot more than land on your website and leave. Website visitors can take many actions while navigating your pages, many of which can impact your bottom line. From clicking on call to action buttons to filling out forms and purchasing products, your users are constantly searching for a reward on your […] The post Leveraging Website Visitor Tracking for Your Business appeared first on Blue Laser Digital.
Read moreAug 3, 2022
Successfully Marketing an eCommerce Business
Starting an eCommerce business is made to look easy by YouTube gurus and affiliate marketers. There are thousands of videos promising an easy path to making millions, claiming you can get rich while spending only a couple hours a week on your business. An eCommerce business isn’t something where you can set it and forget […] The post Successfully Marketing an eCommerce Business appeared first on Blue Laser Digital.
Read moreJul 29, 2022
An Introduction to Google Analytics
Google Analytics (GA) launched on November 14th, 2005 and it’s been the face of website tracking ever since. Sites are able to track visitor behavior with accuracy and precision, allowing their most valuable metrics to be measured against the brand’s digital marketing efforts. And did we mention it’s free to use? Google Analytics lends site […] The post An Introduction to Google Analytics appeared first on Blue Laser Digital.
Read moreJul 21, 2022
Best Practices for Your Next Email Marketing Campaigns
If you watch internet marketing videos on YouTube, you’ve probably heard content creators explain the value of email lists. Many of the online “gurus” say ‘it’s all in the list.’ List, list, list! And well, they’re kinda right. Email marketing is still one of the best ways to generate leads and promote your business online, […] The post Best Practices for Your Next Email Marketing Campaigns appeared first on Blue Laser Digital.
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