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We partner with clients to truly understand their business goals and their customer's pain points to develop digital strategies that will drive results. Research drives strategy and strategy drives solutions; our team uses in-depth user and market data to create purpose-driven solutions.

User and Market Research
Digital Strategy
Brand Building
Messaging & Positioning
Go-To-Market Plans

We look to develop long-term relationships with our clients and by doing so, we help develop, implement, and manage scalable digital marketing campaigns. Our holistic approach to campaigns delivers value for our clients and connects them with their customers.

Regarding SEO, there are two main types of techniques: on-page and off-page.  

#marketingtips #webdesign #digitalmarketingagency #branding #advertising #digitalagency #contentmarketing #digitalmarketing #socialmediatips #onlinemarketing

Blue Water Marketing

The ReConvert app automatically generates discount codes for abandoned shopping carts. This can significantly increase conversion rates, as customers are more likely to complete their purchase if they have a discount code. 

#smallbiztips #businesstips  #growyourbusiness

Do you know if you have bad backlinks? 

Watch this video to find out how to remove bad backlinks and more information about what happened to our site. 

https://t.co/G8h4fooawP

#searchengineoptimization #seo #seotips #searchengine #seoexpert

.com Links
.gov Links
.edu Links
.org Links

When you’re building your prospects list, their links and domains are important to consider.

#onlinemarketing #contentmarketing #emailmarketing #digitalagency #website #webdevelopment #marketingonline #seo

Blogging continues to be a common "skip" in eCommerce digital marketing. 

Watch our latest video if you're looking for more information on optimizing a Shopify blog post correctly. 

https://t.co/0Kd8XKaBLj

#Shopify #ecommerce #onlinemarketing #socialmedia #blogging

Twitter

Blue Water Marketing on Twitter

When creating video ads for Instagram, there are a few things to remember in terms of format and size. 

First, all videos must be in .mp4 format and have a maximum file size of 4GB. 

The recommended resolution is 1080x1920 pixels, and the minimum is 600x1067 pixels. 

As for length, videos can be anywhere from 3 seconds to 1 minute long. 

Remember that Instagram videos are mainly vertical, so orient your video accordingly. Regarding format and size, following these guidelines will help ensure that your Instagram video ad is visible and engaging for users.

Chris Marrano

Random Funny Google Search

Ok, this search is weird, and it's about fruit. Apparently, there are over 1,000 people who search each and every month on Google for I could eat a peach for hours. 

The weird thing about this search is 2-fold. Eventually, you run out of peaches; second, it's not a question. These 1,000 people just let Google know they could eat a peach for hours. 

Follow me for more!

If you're like me, bad backlinks can cripple your organic traffic, so in this video, I'm showing you how to remove bad backlinks from your website using both SEMRush & aHrefs. 

Unfortunately, for my agency's website, we were hit with a spam PBN network that completely destroyed our organic rankings with bad backlinks. 

It's been a few months, and we used the Google Disavow tool by isolating the bad backlinks using our tools, and since then have continuously worked to repair our site. 

If you're interested in checking for bad backlinks and wondering how to get rid of them, watch this video!

Timeline
00:00 Introduction
00:50 What Happened
01:51 Understanding Toxicity
02:41 Using SEMRush To Remove Bad Links
05:36 Exporting The TXT File
06:11 Importing To Google Search Console
06:36 Looking At Traffic Data
07:48 Disavowing Backlinks Wit aHrefs
09:12 Criteria For Disavowing
10:14 Using aHrefs To Find Bad Links
12:28 Using Google Disavow With aHrefs
13:10 Outro


SEMRush Affiliate Link
https://semrush.sjv.io/a1e5Lo

Resources

1-On-1 Coaching
https://chrismarrano.com

Agency Site
https://bluewaterMarketing.com

eCom Brands
https://SavageManGrooming.com
https://chicdoggyboutique.com

 ✍️⌨️✍️ Blog ✍️⌨️✍️
http://bluewatermarketing.com/blog

📸🤳 Instagram 🤳📸
https://www.instagram.com/official_ch...

👌 Twitter 👌
https://twitter.com/bluewatermkting

🔥 Facebook 🔥
https://www.facebook.com/BlueWaterMkting


Gear We Use

Sony A7Siii
https://amzn.to/3AW8D5I

Rode NTG4+
https://amzn.to/3B1NNlI

Lights
https://amzn.to/3auDoll

Have you started blogging for your Shopify Store? If not, I am walking you through blog post optimization for Shopify to drive more top-of-the-funnel traffic to your website in this video. 

I will explain how to find a blog topic relevant to your store, create the outline and framework for your blog to understand keywords and import a Google Doc with the correct tags. 

From there, I will show you how to ensure you have a blog post optimization to rank higher on Google. 

Timeline
00:00 Introduction
01:10 Finding Keyword Opportunities
02:59 Using Google For Content Briefs
04:01 Creating The Outline
05:53 Completed Shopify Blog Example
08:03 Adding Images Correctly
09:08 Optimizing For The SERP
10:49 Outro

Resources

1-On-1 Coaching
https://chrismarrano.com

Agency Site
https://bluewatermarketing.com

eCommerce Brands
https://SavageManGrooming.com
https://chicdoggyboutique.com

SEMRush Affiliate Link
https://semrush.sjv.io/a1e5Lo

 ✍️⌨️✍️ Blog ✍️⌨️✍️
http://bluewatermarketing.com/blog

📸🤳 Instagram 🤳📸
https://www.instagram.com/official_chris_marrano

👌 Twitter 👌
https://twitter.com/bluewatermkting

🔥 Facebook 🔥
https://www.facebook.com/BlueWaterMkting


Gear We Use

Sony A7Siii
https://amzn.to/3AW8D5I

Rode NTG4+
https://amzn.to/3B1NNlI

Lights
https://amzn.to/3auDoll

If you're wondering how to effectively set up Instagram ads for your eCommerce business, you've come to the right place. 

In this video, I walk you through how to set up Instagram ads on the Instagram app and the Facebook Business Manager. I will show you how to segment your placements for Instagram Stores, Instagram Reels & the IG feed, and what creative assets to use to be most effective. 

Also, I've been served many Instagram ads, so I'm going to review some of the funnels I've found to show you different options for your eCommerce business to increase your conversions. 

Timeline
00:00 Introduction
01:03 First Step
02:15 Biz Manager Segmentation
03:20 Segmenting Ad Sets For Placements
04:40 Setting Up IG Ads On The App
07:10 The most important part of IG ads
07:25 IG REELs Ad Reviews
09:11 2 Factors For Success
10:05 IG Story Ad Reviews
11:14 Last Tips For Success
12:09 Outro

Resources

1-On-1 Coaching
https://chrismarrano.com

Agency Site
https://bluewaterMarketing.com

eCom Brands
https://SavageManGrooming.com
https://chicdoggyboutique.com

SEMRush Affiliate Link
https://semrush.sjv.io/a1e5Lo

 ✍️⌨️✍️ Blog ✍️⌨️✍️
http://bluewatermarketing.com/blog

📸🤳 Instagram 🤳📸
https://www.instagram.com/official_chris_marrano

👌 Twitter 👌
https://twitter.com/bluewatermkting

🔥 Facebook 🔥
https://www.facebook.com/BlueWaterMkting


Gear We Use

Sony A7Siii
https://amzn.to/3AW8D5I

Rode NTG4+
https://amzn.to/3B1NNlI

Lights
https://amzn.to/3auDoll

YouTube

Blue Water Marketing on YouTube

Stop being camera shy! These statistics about social media videos are AMAZING! 

It's time to get in front of your camera, and speak to your audience!


#videocontent #corporatevideo #contentmarketing #videomarketingtips #digitalmarketing #videoadvertising #marketingvideo #videostrategy #socialmediavideos #socialmediamarketing #contentcreation #videostorytelling

It's time to test your landing pages! What if a simple button color change will increase your conversions by 1%?

It's time to increase your conversion rates with A/B testing!


#socialmediamarketing #contentmarketing #socialmedia #seo #marketingtips #onlinemarketing #marketingdigital #marketingstrategy #digitalagency #socialmediatips #marketingagency #marketing101

Did you know that you can use demographic targeting on Google Ads?

If you're not utilizing demographic & audience targeting, you're most likely spending unnecessary dollars on users that aren't your customers. 


#googleadwords #bingads #googlemarketing #adwords #digitaladvertising #leadgeneration #googleadstips #digitalmarketingagency #searchenginemarketing #adwordsexpert #googleadsexpert #ppc #adwordscourse

When you’re on the hunt for Facebook advertising tips and advice for running your best campaign yet, it can be tough to find all of the information you need in one place. 

Often, you’ll find one or two tips in one place, but you’ll have to keep searching for a truly comprehensive guide to Facebook advertising.
To help you optimize your Facebook advertising efforts, we have created a comprehensive list of our top Facebook advertising tips all in one place. 

We’ve also conveniently broken them down into three groups: general Facebook advertising tips, tips for successful campaigns, and tips for maximizing conversions. 

#socialmedia #marketing #marketing #digitalmarketing #socialmedia #socialmediamarketing #contentmarketing #advertising #facebook #instagram  

https://lnkd.in/eJfi7962

If your business has been solely based on referrals, and you're wondering how to get leads for your home service business, you've come to the right place. 

Standing out from your competition in the home service & improvement industry is increasingly tough in today’s digital world. Each day, new businesses enter the race and make it even more challenging to get the leads you need to gain the kind of momentum you want in your business. 

If you're looking for leads for your home service business, check out our latest video!

#marketing #leadgeneration #digitalmarketing #socialmedia #smallbusiness #entrepreneurship 

https://lnkd.in/dy2wqS7j

LinkedIn

Blue Water Marketing on LinkedIn

If you are constantly getting bombarded by telemarketers, and cold emails telling you they'll get you ranked #1 on Google, you need our Agency's SEO Checklist for 2021. 

We all know these people, the ones who call and promise the world, and sometimes it sounds good because you don't know everything about SEO. 

Well in this video, Chris breaks down our agency's checklist for SEO so that who can be prepared to ask the right SEO questions next time you get spammed by one of these companies. 

https://youtu.be/HZfFIVhNebk

It's time to optimize your Google Shopping Ads Strategy for your eCommerce store. 

In this video, Chris breaks down the top hacks & our agency's checklist to make sure our client's Google Shopping Ads strategy is going to deliver maximum results. 

Generally, our clients reach out to us to assist in developing a Google shopping ads strategy, which includes setting up the merchant account, connecting the product feed, and implementing the actual ad account. 

I shouldn't be sharing this with you, but I think it's helpful for every eCommerce store to have the necessary information to run a campaign on its own.  

https://youtu.be/BO0-thoPOJM

If you're struggling to determine which ad sets are performing better, how to adjust based on CTR & CPM, it might be time for a #facebookads audit

https://bluewatermarketing.com/facebook-ads-audit/

#socialmedia #digitalmarketing #socialmediamarketing #marketing #facebookmarketing #success #socialmediastrategy #socialmediatips

Understanding the data is one of, if not, the most important aspect of #socialmediamarketing. 

Research your industry benchmarks to ensure that you're meeting and/or exceeding your competitors. 

#bigdata #tech #digital #business #marketing #analytics #goals 
#socialmedia #entrepreneur #contentmarketing #onlinemarketing #marketingtips #socialmediatips #success #marketingstrategy

If you've reached the point with your Facebook Ads where you want more success, then it's time to start understanding lookalike audiences, then this video is for you.  

Lookalike audiences are the key to a successful Facebook Ads campaign, especially once you've hit that glass ceiling. That glass ceiling usually starts to happen when your interest-based audiences are no longer performing as well.

In this video, I'm going to break down how to create seed audiences and then create Lookalike Audiences from those Facebook Pixel seed audiences. 

Watch Here 
https://www.youtube.com/watch?v=BMmudJQfVUs

#socialmedia #digitalmarketing #socialmediamarketing #marketing #facebookmarketing #onlinemarketing #smallbusiness #marketingdigital #socialmediastrategy #facebookadvertising #socialmediatips

Facebook

Blue Water Marketing on Facebook

If you're struggling to determine which ad sets are performing better, how to adjust based on CTR & CPM, it might be time for a #facebookads audit⁠
⁠
https://bluewatermarketing.com/facebook-ads-audit/⁠
⁠
⁠
#socialmedia #digitalmarketing #socialmediamarketing #marketing #facebookmarketing #success #socialmediastrategy #socialmediatips

Understanding the data is one of, if not, the most important aspect of #socialmediamarketing. ⁠
⁠
Research your industry benchmarks to ensure that you're meeting and/or exceeding your competitors. ⁠
⁠
⁠
#bigdata #tech #digital #business #marketing #analytics #goals ⁠
#socialmedia #entrepreneur #contentmarketing #onlinemarketing #marketingtips #socialmediatips #success #marketingstrategy

If you've reached the point with your Facebook Ads where you want more success, then it's time to start understanding lookalike audiences, then this video is for you. ⁠
⁠
Lookalike audiences are the key to a successful Facebook Ads campaign, especially once you've hit that glass ceiling. That glass ceiling usually starts to happen when your interest-based audiences are no longer performing as well.⁠
⁠
In this video, I'm going to break down how to create seed audiences and then create Lookalike Audiences from those Facebook Pixel seed audiences. ⁠
⁠
#socialmedia #digitalmarketing #socialmediamarketing #marketing #facebookmarketing #onlinemarketing #smallbusiness #marketingdigital #socialmediastrategy #facebookadvertising #socialmediatips

We're happy to be a part of such an amazing team! ⁠
⁠
If you're looking for a solution to stress, anxiety, & sleep issues, Xen is for you. ⁠
⁠
Click the link in our bio for the case study!⁠
⁠
#ecommerce #marketing #onlineshop #onlineshopping #shopify #business #digitalmarketing

The Google Core Update is coming!⁠
⁠
Is your website ready for core web vitals & page experience?⁠
⁠
Page experience includes all aspects of how users interact with a web page and how good or painful it is for them.⁠
⁠
#coreupdate #google #seo #searchengineoptimization #webvitals #pagespeed