Blue Wheel Media
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Nov 21, 2022
Blue Wheel Named a Top Workplace by Detroit Free Press 2022
Blue Wheel, an omni-channel digital commerce agency with over a decade of experience, today announced that it has been awarded a Top Workplace in Detroit Free Press Top Workplaces for the second year in a row. Blue Wheel’s client roster covers a wide array of industries, including beauty, apparel, fitness, and food & beverage. Blue […] The post Blue Wheel Named a Top Workplace by Detroit Free Press 2022 appeared first on Blue Wheel.
Read moreNov 9, 2022
How To Acquire New Customers with Google Ads During Cyber 5 (And How To Grow Your LTV into the New Year)
In our previous post, we discussed the Cyber 5, what the busiest shopping week of the year looked like in 2021, and what trends to expect this year. Today, we want to discuss strategies to maximize 2022’s Black Friday weekend for your brand. Having a strategy for the Cyber 5 is essential in ensuring that […] The post How To Acquire New Customers with Google Ads During Cyber 5 (And How To Grow Your LTV into the New Year) appeared first on Blue Wheel.
Read moreNov 3, 2022
Cyber 5 Trends: Your Guide to Maximizing Sales
If you work in eCommerce, and if you’ve ever worked in retail, you know that the busiest week of the year is almost upon us. Yes, the Cyber 5 is almost here. The term Black Friday was coined in the 1950s by Philadelphia police describing the chaos of the day following Thanksgiving. Since then, it’s […] The post Cyber 5 Trends: Your Guide to Maximizing Sales appeared first on Blue Wheel.
Read moreNov 1, 2022
Top 5 Takeaways from Amazon UnBoxed 2022
Whether you’re an experienced Amazon advertiser or thinking about diving into this channel, you’ve probably heard of Amazon UnBoxed. The annual event took place on October 25 – 27, 2022, at the Jacob Javits Center North in New York. According to Amazon, UnBoxed is “a conference open to businesses of all sizes and marketers of […] The post Top 5 Takeaways from Amazon UnBoxed 2022 appeared first on Blue Wheel.
Read moreOct 25, 2022
How To Grow Your E-commerce Business with Video Marketing
The age of video marketing is here, and it’s not going anywhere. With the rise of platforms like TikTok, it’s no surprise. The number of viewers watching digital videos hit 244 million in 2020, and that number is growing steadily year over year. Almost every social media platform, including Facebook, Instagram, YouTube, and TikTok, has […] The post How To Grow Your E-commerce Business with Video Marketing appeared first on Blue Wheel.
Read moreOct 19, 2022
Getting Started with eCommerce Photography: Here’s What You Need To Know
eCommerce has seen an immense amount of growth over the past few years. In fact, eCommerce made up $870 billion in sales in 2021. It’s estimated that eCommerce will account for around 25% of all retail sales by 2025. eCommerce is an industry that’s only continuing to grow, and if you have an eCommerce business, […] The post Getting Started with eCommerce Photography: Here’s What You Need To Know appeared first on Blue Wheel.
Read moreOct 7, 2022
An eCommerce Guide to Google Ads
Advertising is a vital part of a good eCommerce marketing strategy. When it comes to digital advertising, it doesn’t get much better than search advertising. With search engine ads, you can capture your potential customers as they search for products that you offer. The most popular (and some would argue best) platform for search engine […] The post An eCommerce Guide to Google Ads appeared first on Blue Wheel.
Read moreOct 5, 2022
What You Need To Know About Amazon Prime Day October 2022
It’s the most wonderful time of the year (again)! We’re not talking about Christmas in October. We’re talking about Prime Day! That’s right, there is a second Amazon Prime Day this year. The first occurred in the summer, and this new Prime Day is next week, October 11-12, 2022. Prime Day usually only happens once […] The post What You Need To Know About Amazon Prime Day October 2022 appeared first on Blue Wheel.
Read moreSep 21, 2022
The Evolution of Instagram and How to Maximize Your Instagram Marketing
Instagram has come a long way. What was once a simple photo-sharing app is now a multibillion-dollar entity that has helped shape social media as it exists today. With around 1.5 billion daily active users (yes, daily), Instagram is the 4th most used social media platform in the world. How did Instagram reach this level […] The post The Evolution of Instagram and How to Maximize Your Instagram Marketing appeared first on Blue Wheel.
Read moreSep 21, 2022
Advertising vs. Marketing: What’s the difference?
Most will agree that marketing is necessary when it comes to launching, growing, and sustaining an eCommerce business. Potential customers have to know that your brand and products exist to be able to purchase them. That being said, many people use terms like marketing and advertising interchangeably, even though they’re different in practice. What is […] The post Advertising vs. Marketing: What’s the difference? appeared first on Blue Wheel.
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