🚀 Social commerce is already the present and the future of online shopping 🚀 🏪 Social media platforms are creating their own marketplaces inside the platforms in order to gain a share of the big boost of online shopping. 🏪 👇 Read more about this in our blog. Link down below. 👇 #socialmedia #ecommerce #future

🚀 Influencer marketing keeps growing every day, as brands understand that this is an important part of a marketing strategy to penetrate a new market. 🚀 Do you know what strategies best fit your brand? It is the best way to penetrate a new market and in Bold Creators Club influencer agency we can help you do that! Read our blog to know more! 👇👇👇

Podcasts have been growing in popularity in the last years, not only in the number of listeners but also in the variety of offers we have. But why is this so important for brands? A study by Nielsen showed that podcast listeners were more likely to follow companies and brands on social media. Another study conducted by AdWeek showed that 75% of podcast listeners follow a specific call to action after hearing an advertisement on a podcast. Read more about the podcast advertisement world on our blog!

🚀 Influencers’ marketing agencies are constantly faced with the challenge of selecting the right influencer for a campaign. 🚀  The number of followers may be a good filter, but Brazilian micro-influencers are proving that followers aren’t everything. In 2020, more than 70% of marketers were more interested in working with micro-influencers than with celebrities. Why? Micro-influencers have better engagement rates than influencers with more followers and, therefore, marketers prefer to work with them as their ratings are usually lower than macro-influencers. Read more about this in our blog! 👇👇👇 #marketing #socialmedia #marketingstrategy #engagement

TikTok marketing campaigns are changing the music industry But how? Since its launch in 2016, and after buying Musical.ly in 2017, TikTok has become the most downloaded app in the world. This gigantic boom brought deep changes to all industries, and the music industry was one of them. The Hot 100 Chart from Billboard is filled with viral songs from TikTok. From 24kgoldn’s “Mood” to Savage by Meghan Thee Stallion, every viral song on TikTok ends up climbing several spots on the charts. Artists are also changing their methodology while making music, shortening them or producing in a certain way that might end up being viral on the app. Want to know more about this? Read it in our blog!