Booster Box
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Booster Box
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SOCIAL MEDIA MARKETING
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Dec 7, 2022
Why still go after digital marketing in spite of recession
We don’t like to be alarmist, still – we’ve got to wear our heart on our sleeve: all of our data science say we are going through an uncertain future where large and global brands are dropping the spray-and-pray approach strategy focused on growth-no-matter-what, asking themselves (and their finance depts) if it’s the best time […] The post Why still go after digital marketing in spite of recession appeared first on Booster Box.
Read moreNov 14, 2022
OUR CLIENT SATISPAY IS A UNICORN 🦄
The Italian fintech is now worth over one billion euros! Money, money, money, must be funny, in the rich man’s world – as would sing Donna Sheridan from ‘Mamma Mia!’. Did you know that’s a song from ABBA and not an original musical soundtrack? Yes, we know: we’re still reeling from the news too. Wait, […] The post OUR CLIENT SATISPAY IS A UNICORN 🦄 appeared first on Booster Box.
Read moreOct 14, 2022
SERVER-SIDE TRACKING EPISODE 2: TECHNIQUE OF THE BOOSTERS
If the title rings a bell, good job Padawan. 🤖⚔️ Here we are ready to jump into the second episode of Server Side Tracking, the saga. A story of heroes (i.e. our BoosterBox tracking team) who bravely face down the constant tracking challenges of an ever-changing online advertising landscape. Let’s ward off the Dark Side […] The post SERVER-SIDE TRACKING EPISODE 2: TECHNIQUE OF THE BOOSTERS appeared first on Booster Box.
Read moreSep 19, 2022
Server Side Tracking: the high tower of data and privacy
We’re not talking about GoT’s House Hightower (we could absolutely write an entire essay on this topic, but – unfortunately – it’s not the time or place), but about Server Side Tracking (SST) and how it can enhance your analytics and improve your privacy compliance. Let’s get into the details! Server side tracking works differently […] The post Server Side Tracking: the high tower of data and privacy appeared first on Booster Box.
Read moreSep 6, 2022
10 tips for growing your career
Pursuing and building a career is one of the main aims we set ourselves at University. Starting a course and living off rent for the sake of knowledge is commendable, but very rare. Let’s keep this real and say people must ‘work to eat’ and this is not a post for rich heirs and heiresses, […] The post 10 tips for growing your career appeared first on Booster Box.
Read moreAug 10, 2022
Why start a career in performance marketing?
Let’s start from the conclusion and get this straight: a career in performance marketing might be the best choice for your future. Kind of weird and unusual to reveal the finale at the beginning of the story, right? Well, we are who we are: nerdy, techy data scientists, developers, mathematicians, PPC specialists and the like; […] The post Why start a career in performance marketing? appeared first on Booster Box.
Read moreAug 1, 2022
Booster Box Creatives Testingland: the framework leading right to the best creative ever
Some people are always gonna say a good product just markets itself, and if so, there would be no need for performance marketing agencies like us. Apart from the fact that this would be a scenario we can’t imagine because we have many mouths to feed and are panicking at the thought, all the advantages […] The post Booster Box Creatives Testingland: the framework leading right to the best creative ever appeared first on Booster Box.
Read moreJul 22, 2022
EUREKA! We just gave life to a new, super-cool SEO script
EUREKA! We just gave life to a new, super-cool SEO script We don’t use this Ancient Greek slogan lightly folks. We have recently found ourselves like a Columbus character, in the New World of Analytics. And even though we are best known as highly specialised performance marketing nerds, we like to be eclectic. So here […] The post EUREKA! We just gave life to a new, super-cool SEO script appeared first on Booster Box.
Read moreJul 18, 2022
“Measuring is easy”, said no one ever: Incrementality
What is multi-touch attribution and how it works Multi-touch attribution is a model of measurement that takes into account several touchpoints on the journey that drives to a conversion, thus qualifying the contribution that each channel gives to the goal. The credit given to each touchpoint varies according to the type of multi-touch attribution model […] The post “Measuring is easy”, said no one ever: Incrementality appeared first on Booster Box.
Read moreJul 5, 2022
From GA3 to GA4: Booster Box, Your Columbus of Analytics
Universal Analytics is fading away soon. It’s time to migrate to GA4 and ignite new tracking possibilities. Lucky for you, we have designed a clear, frictionless multi-step process to bring you from the old to the new world. Like a modern-day Christopher Columbus, basically 🙂 On July the 1st 2023, Universal Analytics will close the […] The post From GA3 to GA4: Booster Box, Your Columbus of Analytics appeared first on Booster Box.
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